Strategic Analysis of the European and North American Market for Automated Driving
Strategic Analysis of the European and North American Market for Automated Driving
Every Major OEM Group to Commercialize Semi- and Highly-automated Vehicles by 2020
20-Feb-2014
Europe
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Description
This study investigates the OEM go-to-market strategy for automated cars as compared to non-automotive efforts such as Google’s. Key automakers and potential new entrants are looking to make driverless vehicles a reality by 2020. An overall philosophy towards automated cars is provided, focusing on a targeted level of automation and introduction timelines, including key technology trends, enablers, and outlooks for automated driving-related technologies. Market size and forecasts by OEM and by region—2014 to 2020—are outlined. Business cases and OEM profiles as well as an actionable set of recommendations for aspiring OEMs looking to enter the market are offered. The base year is 2013; forecasts run 2014–2025.
Table of Contents
Executive Summary—Key Findings
Macro-level Outlook of Automated Driving—Driver Involvement
Market Size Analysis
Traditional vs. Non-traditional Automated Driving Approach
OEM Comparative Analysis—Overall Automated Driving Strategy
Sensor Portfolio for Automated Driving: Comparative Analysis
Key Technology Enablers for Automated Driving
Value Proposition of Automated Cars
Automated Driving Business Models
Executive Summary—Associated Multimedia
Research Scope
Research Aims and Objectives
Key Questions this Study Will Answer
Research Methodology
Key OEM/Player Groups Compared in this Study
National Highway and Traffic Safety Administration (NHTSA) Automated Driving Definitions
Classification and Definition of Automated Driving
Benefits of Vehicle Automation
Business Models around Automated Driving
Industry Challenges
Macro-level Outlook of Automated Driving—Application Convergence
Applications Required for Various Levels of Vehicle Automation
Convergence of ADAS and Connectivity
OEM Comparative Analysis—AD Specifics Comparison
OEM Comparative Analysis—AD Specifics Comparison (continued)
OEM Comparative Analysis—Automated Driving Cost and Packaging
OEM Comparative Analysis—Automated Driving Cost and Packaging
Other Applications for Automated Driving Vehicles
Other On-highway Applications for Automated Driving Vehicles
Off-highway Applications for Autonomous Driving Vehicles
Defense Applications for Autonomous Driving Vehicles
Questions about Key Human Factors
System Characteristics and HMI Development
Managing Control and Supervision
Human Factors in Fully-automated Vehicles
The Automated Vehicle EE Architecture Roadmap
Communications Technology Roadmap
Localisation Roadmap
Localisation Technology Roadmap
Comparative Analysis of Various Automotive sensors
Communication Networks Evolution
Automated Driving—Application Roadmap
Meeting the Design Challenges of Automated Vehicles
Cyber Security and Data Encryption
Design of Automated Vehicles
The Need for System Resilience
Design of Automated Vehicles
Requirements for the Design Process of Automated Vehicles
Systems Engineering Framework for Automated Vehicles
Validation and Testing of Automated Vehicles
System Assurance and Design Validation
Automated Vehicles Forecast—North America
North American Automated Vehicle Forecast Discussion
Automated Vehicles Forecast: Europe
European Automated Vehicle Forecast Discussion
Comparative Analysis—Automated Driving Cost & Packaging Analysis
Mercedes-Benz Optional Assistance Package
Vehicle Automation Snapshot—Audi
Audi Electronic Horizon
Audi Traffic Assist Activation and Manual Takeover
Audi’s Sensor Suite
Vehicle Automation Snapshot—BMW
Proposed Architecture for highly-automated Driving (HAD) Structure—BMW
BMW’s HAD Module
BMW’s Planned Fail-safe or Fail-operational Architectures
Vehicle Automation Snapshot—General Motors
Cadillac’s Approach to Automated Driving
Vehicle Automation Snapshot—Mercedes-Benz
Categorization of Automated Scenarios—Mercedes-Benz
Mercedes-Benz—Automated Driving Features
Overview of Mercedes-Benz Attention Assist
Mercedes-Benz Electronic Horizon
Mercedes-Benz aims to Utilize Stereo-vision to Protect Road-users
Vehicle Automation Snapshot—Volkswagen
Volkswagen Electronic Horizon
Volkswagen Temporary Auto Pilot (TAP)
Vehicle Automation Snapshot—Volvo
Volvo Electronic Horizon
Volvo Autonomous Parking
Google Car Project
Google Car—Sensors and Technologies Used
Key Innovations from Bosch
Key Innovations from Continental
Example Architectures of Highly- and Fully-automated Vehicles
Key Innovations from Valeo
Suppliers’ Automated Driving Capabilities Positioning
Multi-faceted Implications of Automated Driving
Purpose and Functional Requirements of Fully-automated Vehicles
Future Outlook and So-what Analysis
The Last Word—3 Big Predictions
Legal Disclaimer
First States to Allow Automated Cars on Public Roads in the US
Table of Acronyms Used
Learn More—Next Steps
Relevant Research
Market Engineering Methodology
Popular Topics
No Index | No |
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Podcast | No |
Author | Prana Tharthiharan Natarajan |
Industries | Automotive |
WIP Number | M92C-01-00-00-00 |
Is Prebook | No |