This study presents a strategic analysis of the European microcar market. It introduces the microcar segment comprising of the quadricycles and Sub-A. In addition to an overview of microcar OEM, market size and key models line-up, this study also presents the market drivers, restraints and industry challenges. Furthermore, it draws top level comparison of vehicle specifications versus price. It introduces microcar demand analysis in Europe and the impact of changing trends of legislation, powertrain technology, chassis technology and social media on this segment. This study presents case studies and competitive rating of key microcars. It concludes with end consumers' and manufacturers' perspectives and outlook of this segment.