Strategic Analysis of the Healthcare Industry in Kenya

Research was carried out in the healthcare industry of Kenya focusing on key elements such as the regulatory environment, expenditure, medical insurance, procurement and distribution of goods. The study further focuses on the medical device and pharmaceutical industries, identifying the key market participants, market shares of these competitors, the challenges experienced in the industry, market drivers and restraints, the technology trends as well as key opportunities for growth in these industries. The study also includes a thorough PESTLE analysis of the country.