Strategic Analysis of the North American Small and Compact Sports Utility Vehicle Market

Top 20 Global OEMs Target Launch of Over 62 Models in North America by 2020

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The aim of this strategic report is to identify and analyze strategies for the small and compact SUV segment by key OEMs in the North American light passenger truck market. The study explores strategies that impact the competitive scenario and the growth for both the OEMs and the overall market. The study analysis consists of market share, revenue growth, market drivers and restraints, a consumer profile, vehicle features, and details of key models. The study period is from 2010 to 2020, with 2012 as the base year.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—New Non-premium Model IntroductionsExecutive Summary—New Premium Model IntroductionExecutive Summary—2012 vs. 2020 Small and Compact SUV GrowthExecutive Summary—Market Share Analysis (Based on Revenue in $)Executive Summary—2012 vs. 2020 Compact MPV Market GrowthExecutive Summary—Small and Compact MPV Market OverviewExecutive Summary—Top-selling Small and Compact SUV Models (2020) Executive Summary—Light Truck Product Mix of North American OEMsExecutive Summary—Key Findings and Future Outlook Executive Summary—Associated MultimediaResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions this Study will AnswerResearch BackgroundResearch MethodologyKey OEM Groups Compared in this StudyDefinitions and SegmentationSmall and Compact SUV SegmentationDefinitionsMarket OverviewSmall and Compact SUV Roadmap of North American OEMsSmall and Compact SUV Roadmap of APAC OEMsSmall and Compact SUV Roadmap of APAC OEMs (continued) Small and Compact SUV Roadmap of European and Chinese OEMsProduct Mix of the Market Non-premium Brands Market OverviewPremium Brands Market OverviewExecutive Summary—Market Share Analysis (Based on Revenue in $)Small and Compact MPV Market OverviewProduct Mix of North American OEMsProduct Mix for APAC OEMsProduct Mix for APAC OEMs (continued)Product Mix for European OEMsMega Trends and Industry Convergence ImplicationsImpact of Top Mega Trends on the Small and Compact SUV MarketExternal Challenges: Drivers and Restraints—Small and Compact SUV MarketDrivers and RestraintsNorth American Small and Compact SUV Market DriversDrivers ExplainedNorth American Small and Compact SUV Market RestraintsRestraints ExplainedUnit Shipment Scenario and Potential Revenue ForecastSmall and Compact SUV Market—Unit Shipment Scenario AnalysisForecast Scenario Assumptions to 2020North America Market—Potential Revenue ForecastNorth America Market for Small and Compact SUV SegmentComparative AnalysisSegmentation Based on Range (Derived from MSRP)MSRP Bandwidth of Small and Compact SUVs in North AmericaComparative Analysis—Vehicle Length vs. GVWRComparative Analysis—Vehicle Length vs. Average MSRPComparative Analysis—Horsepower vs. TorqueComparative Analysis: Engine Capacity vs. HorsepowerComparative Analysis—Engine Capacity vs. TorqueComparative Analysis—Weight vs. Horsepower Mass-Market OEMs Competitive Models and LandscapeLuxury Market OEMs Competitive Models and LandscapeProduction Hot SpotsVehicle Feature AnalysisKey Features Comparative Analysis—InteriorsKey Features Comparative Analysis—Exteriors and Power TrainKey Features Comparative Analysis—SafetyKey Features Comparative Analysis—Transmission Specification Key Features Comparative Analysis—Power Train SpecificationsKey Features Comparative Analysis—Power Train Specifications 2020Consumer DemographicsSmall and Compact SUV Segment’s Consumer DemographicsCase StudiesCase Study of Most Economical 2012 Small and Compact SUVCase Study of Most Stylish 2012 Small and Compact SUVCase Study of Most Set at Money Small 2012 and Compact SUVCase Study of the Safest 2013 Small and Compact SUVConclusions and Future OutlookKey Findings and Future Outlook Key Conclusions and RecommendationsThe Last Word—3 Big PredictionsLegal DisclaimerAppendixTable of Acronyms UsedLearn More—Next StepsList of Companies in “Others”—Percent Revenue Breakdown (Based on Revenue in $)List of Companies in “Others”—Non-premium Brand Market Revenue ShareList of Companies in “Others”—Potential Revenue ForecastList of Companies in “Others”—Unit Shipment Growth Rate and ForecastRelevant ResearchMarket Engineering Methodology

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