Strategic Analysis of the Recreational Vehicle Market in Europe

Strategic Analysis of the Recreational Vehicle Market in Europe

RV Rental Services, Innovative Designs, and Boom in Camping Trends Fuel Future Growth Potential

RELEASE DATE
12-Apr-2023
REGION
Europe
Research Code: MGED-01-00-00-00
SKU: AU02516-EU-MT_27571
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Description

Recreational vehicles (RVs) are increasingly popular across Europe for the freedom, flexibility, comfort, and convenience of a house for travel, camping activities, and temporary accommodation. The growing RV market is attributed to the ever-expanding demand to travel in comfort and style. Motorhomes are the most popular type of RVs, followed by campervans and caravans.

Europe’s RV market comprises many players that add value through their products. The major categories are traditional OEMs, such as Ford, Fiat, Mercedes-Benz, Volkswagen, Citroen, and Iveco, while assemblers include Adria, Groupe Pilote, Knauss-Tabbert, and Trigano, which procure chassis or vehicles from OEMs to modify or build custom RVs.

Applications for these vehicles are wide, including camping, adventure activities, and custom-built vehicles (e.g., food trucks and emergency vehicles). Overall, the European RV market segment is expected to grow in the coming years to meet the high demand for vehicle ownership and rental services amid challenges, such as strict regulations on vehicle sizes, emission norms, and other environmental impacts.

This Frost & Sullivan study provides a comprehensive overview of Europe’s RV market ecosystem, examining the leading market participants and their go-to-market strategies. It seeks to:
• Illustrate Europe’s RV market using the case studies of different players
• Analyze the various types of RVs with comparisons of different brands by segment, price, features, and regulations
• Study technological advancements in the RV industry
• Identify opportunities in RV electrification
• Explore growth opportunities in the RV industry for the Europe market

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the European Recreational Vehicle Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Growth Drivers

Growth Restraints

Key Takeaways

Recreational Vehicle Definition and Overview

Recreational Vehicle Segmentation

Recreational Vehicle Regulations

Recreational Vehicle Market Ecosystem

Recreational Vehicle Market Players: An Overview

Go-to-Market Strategies in the Recreational Vehicle Market

Go-to-Market Strategies in the Recreational Vehicle Market (continued)

Stakeholder Activities for Each Step of the RV Go-to-Market

Top Trends Driving the European Recreational Vehicle Market

Recreational Vehicles: Potential Business Applications

Recreational Vehicle Market Challenges

Evolution of Strategy in he Recreational Vehicle Market

Types of Motorhomes

Motorhome Features

Competitive Comparison: Motorhomes vs Campervans

Popular Motorhome Brands in Europe

Popular Motorhome Brands in Europe (continued)

Case Study: Erwin Hymer Group

Popular Motorhome Models in Europe, 2022

Competitive Analysis: Popular Motorhome Brands

Popular Campervans in Europe, 2022

Price Analysis: Popular Base Models for Motorhomes

Case Study: Stellantis

Case Study: Mercedes-Benz

Case Study: Volkswagen

Caravans vs Motorhomes

Types of Caravans

Case Study: Adria

Case Study: Swift

Electric Motorhomes Growth and Challenges

Electric Campervan Model Analysis

Green Motorhomes and Caravans

Significance of Digital Services in the Recreational Vehicle Market

Safety Features Specific to Recreational Vehicles

Recent and Expected RV Launch Timeline

Major Partnerships and Announcements

Recreational Vehicle Manufacturing Plants

Europe Recreational Vehicle Market in 2022

Analysis of Key Recreational Vehicle Markets in Europe

Sales Snapshot and Key Takeaways

Product Life Cycle Analysis

Growth Opportunity 1: Growth of Recreational Vehicle Rental Agencies

Growth Opportunity 1: Growth of Recreational Vehicle Rental Agencies (continued)

Growth Opportunity 2: Demand for Compact Motorhomes

Growth Opportunity 2: Demand for Compact Motorhomes (continued)

Growth Opportunity 3: Sustainable Practices in the Recreational Vehicle Market

Growth Opportunity 3: Sustainable Practices in the Recreational Vehicle Market (continued)

List of Exhibits

Legal Disclaimer

Recreational vehicles (RVs) are increasingly popular across Europe for the freedom, flexibility, comfort, and convenience of a house for travel, camping activities, and temporary accommodation. The growing RV market is attributed to the ever-expanding demand to travel in comfort and style. Motorhomes are the most popular type of RVs, followed by campervans and caravans. Europe’s RV market comprises many players that add value through their products. The major categories are traditional OEMs, such as Ford, Fiat, Mercedes-Benz, Volkswagen, Citroen, and Iveco, while assemblers include Adria, Groupe Pilote, Knauss-Tabbert, and Trigano, which procure chassis or vehicles from OEMs to modify or build custom RVs. Applications for these vehicles are wide, including camping, adventure activities, and custom-built vehicles (e.g., food trucks and emergency vehicles). Overall, the European RV market segment is expected to grow in the coming years to meet the high demand for vehicle ownership and rental services amid challenges, such as strict regulations on vehicle sizes, emission norms, and other environmental impacts. This Frost & Sullivan study provides a comprehensive overview of Europe’s RV market ecosystem, examining the leading market participants and their go-to-market strategies. It seeks to: • Illustrate Europe’s RV market using the case studies of different players • Analyze the various types of RVs with comparisons of different brands by segment, price, features, and regulations • Study technological advancements in the RV industry • Identify opportunities in RV electrification • Explore growth opportunities in the RV industry for the Europe market
More Information
Author Thanigesh Arumugam Parthasarathi
Industries Automotive
No Index No
Is Prebook No
Keyword 1 RV Market Research
Keyword 2 Europe RV Market
Keyword 3 Recreational Vehicle Market
Podcast No
WIP Number MGED-01-00-00-00