Strategic Analysis of Toyota Motor Global Product Portfolio

Growth Strategies of the Global Number 1 Automaker

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The aim of this research is to provide a strategic overview of the Toyota Group that identifies and interprets the factors contributing to the success of the organization. The study covers Toyota Group’s product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strategies. Some of these strategies include product planning, product development, product positioning, and branding strategies. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year of the study is 2013, with forecasts running up to 2

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Key Findings (continued)Executive Summary—Overview of Global PerformanceExecutive Summary—Regional Unit Sales and Growth PlansExecutive Summary—Current and Future Product Portfolio StrategyExecutive Summary—TNGAExecutive Summary—Technology StrategyExecutive Summary—Mobility StrategyExecutive Summary—Manufacturing StrategyExecutive Summary—Current and Future Outlook Associated MultimediaResearch Scope, Objectives, Methodology, and BackgroundResearch ScopeResearch Aims and ObjectivesKey Questions this Study Will AnswerResearch BackgroundResearch MethodologyKey OEMs Compared in This StudySegmentationSegmentationOverview of Toyota GroupSnapshot of Group BusinessesSnapshot of All BusinessesAutomotive Business and Brand StrategyRevenue and Operating Profit MarginUnit Shipments and Market ShareFY 2014* Business Results and Vehicle SalesToyota Group Vision and OrganizationKey Takeaways—Group Vision and Organization Strategy2020 Global Vision and Focal PointsOrganization Restructure to Achieve 2020 Group VisionToyota’s Build Better Cars Strategy Key to 2020 VisionRole of Key Brands within Toyota GroupRole of Toyota Brand and Models in Toyota Future Global VisionRole of Lexus Brand and Models in Toyota Future Global VisionRole of Scion Brand and Models in Toyota Future Global VisionR&D StrategyKey Takeaways—R&D StrategyR&D Budget as Percent of Net Sales R&D CentersBreakdown of Global R&D Centers by Function and ResponsibilityCollaboration with External StakeholdersKey Research Partners and R&D ProjectsSales StrategySales Strategy—Key FindingsSelling, General, and Administrative ExpensesDealerships by Brands in North AmericaSales Per Dealership (Retail Throughput) in USLexus Brand Marketing StrategyProduct PortfolioProduct and Technology Portfolio Strategy—Key FindingsToyota, Lexus, and Scion* Product PlanningAll Brands Current and Future Product StrategyTribrand Product Strategy PerformanceKey Segments to Global SalesTechnology StrategyKey Takeaways—Technology StrategyToyota Powertrain Philosophy Toyota Group Sales Forecast by TechnologyToyota Group Safety Technology StrategyToyota Telematics and Infotainment PortfolioToyota HMI Portfolio OverviewNew Mobility Business ModelsToyota—Mobility RoadmapToyota—Mobility Roadmap (continued)Toyota Products—Electric Vehicles/Plug-in HybridToyota Products—Micro Cars (Kei Cars)Toyota Products—Micro-mobilityToyota Services—Harmonious Mobility Network (Ha:mo)Toyota Services—Integrated Mobility (Smart Mobility SocieToyota—Concepts in the Field of MobilityToyota—Technology Aiding Mobility ServicesManufacturing StrategyManufacturing Strategy—Key FindingsGlobal Vehicle Assembly, Engine, Transmission, and Parts Mfg. Plants Production Volume, Assembly Plants Capacity, and Manpower in North AmericaVehicle Assembly Plants Profiling in North AmericaConclusions and Future OutlookFuture Outlook and Key FindingsThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAbbreviations and Acronyms UsedBSIG Research ProgramLearn More—Next StepsMarket Engineering Methodology

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