Executive Summary—Key Findings

Executive Summary—Key Findings (continued)

Executive Summary—Overview of Global Performance

Executive Summary—Regional Unit Sales and Growth Plans

Executive Summary—Current and Future Product Portfolio Strategy

Executive Summary—TNGA

Executive Summary—Technology Strategy

Executive Summary—Mobility Strategy

Executive Summary—Manufacturing Strategy

Executive Summary—Current and Future Outlook

Associated Multimedia

Research Scope

Research Aims and Objectives

Key Questions this Study Will Answer

Research Background

Research Methodology

Key OEMs Compared in This Study

Segmentation

Snapshot of Group Businesses

Snapshot of All Businesses

Automotive Business and Brand Strategy

Revenue and Operating Profit Margin

Unit Shipments and Market Share

FY 2014* Business Results and Vehicle Sales

Key Takeaways—Group Vision and Organization Strategy

2020 Global Vision and Focal Points

Organization Restructure to Achieve 2020 Group Vision

Toyota’s Build Better Cars Strategy Key to 2020 Vision

Role of Toyota Brand and Models in Toyota Future Global Vision

Role of Lexus Brand and Models in Toyota Future Global Vision

Role of Scion Brand and Models in Toyota Future Global Vision

Key Takeaways—R&D Strategy

R&D Budget as Percent of Net Sales

R&D Centers

Breakdown of Global R&D Centers by Function and Responsibility

Collaboration with External Stakeholders

Key Research Partners and R&D Projects

Sales Strategy—Key Findings

Selling, General, and Administrative Expenses

Dealerships by Brands in North America

Sales Per Dealership (Retail Throughput) in US

Lexus Brand Marketing Strategy

Product and Technology Portfolio Strategy—Key Findings

Toyota, Lexus, and Scion* Product Planning

All Brands Current and Future Product Strategy

Tribrand Product Strategy Performance

Key Segments to Global Sales

Key Takeaways—Technology Strategy

Toyota Powertrain Philosophy

Toyota Group Sales Forecast by Technology

Toyota Group Safety Technology Strategy

Toyota Telematics and Infotainment Portfolio

Toyota HMI Portfolio Overview

Toyota—Mobility Roadmap

Toyota—Mobility Roadmap (continued)

Toyota Products—Electric Vehicles/Plug-in Hybrid

Toyota Products—Micro Cars (Kei Cars)

Toyota Products—Micro-mobility

Toyota Services—Harmonious Mobility Network (Ha:mo)

Toyota Services—Integrated Mobility (Smart Mobility Socie

Toyota—Concepts in the Field of Mobility

Toyota—Technology Aiding Mobility Services

Manufacturing Strategy—Key Findings

Global Vehicle Assembly, Engine, Transmission, and Parts Mfg. Plants

Production Volume, Assembly Plants Capacity, and Manpower in North America

Vehicle Assembly Plants Profiling in North America

Future Outlook and Key Findings

The Last Word—3 Big Predictions

Legal Disclaimer

Abbreviations and Acronyms Used

BSIG Research Program

Learn More—Next Steps

Market Engineering Methodology