Strategic Corporate Profile of Great Wall Motors Company

It Aims to Achieve Top Global Position Among Chinese OEMs for Economical SUVs and Pickups by 2020

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This research service is a strategic corporate profile on Great Wall Motors Company Limited (GWM), China, which is one of the leading independent car manufacturers in China. This study examines in detail the strategies adopted by GWM to combat competition and emerge as one of the key independent original equipment manufacturers in China as well as globally. The study includes an executive summary and overview of GWM, its corporate, research and development, and sales strategies, its product portfolio, technology focus, manufacturing strategy, and key conclusions.

Table of Contents

Strategic Corporate Profile of Great Wall Motors CompanyExecutive SummaryKey FindingsKey Findings (continued)Key Findings (continued)Key Findings (continued)Overview of GWMSnapshot of GWMSnapshot of GWM (continued)GWM—Key FactsGWM—Objectives and StrategyGWM—SWOT AnalysisCorporate StrategyGWM—Corporate PositionGWM—Corporate Objectives Key Downside RisksCorporate StrategySegment PositioningCorporate Strategy—Pickup Segment PositioningCorporate Strategy—Passenger Car SegmentGWM—Brand Positioning StrategyR&D StrategyGWM—R&D Key FactsProduct DevelopmentR&D Spending—R&D Budget as a Percent of Net SalesR&D FacilitiesStrategic PartnershipsStrategic Partners (continued)Sales StrategySales Strategy—Unit Shipment ForecastSales Strategy—Unit Shipment Forecast by CategoryEarning Before Interest and Taxes (EBIT) ForecastGWM Export Sales ForecastGWM—Worldwide Sales Outlook Sales Strategy—Dealership and Online Customized e-Shopping SiteSales Strategy—Aftersales ServiceProduct PortfolioProduct Portfolio—Products Product Portfolio—Great Wall Haval H6Product Portfolio—Great Wall Wingle 5Product Portfolio—Great Wall C30Technology FocusKey Technology Focus Technology Focus—Vehicle Design TechnologyTechnology Focus—Innovative TechnologyTechnology Focus—Safety and Multimedia System TechnologyTechnology Focus—Engine and Drivetrain TechnologyManufacturing StrategyManufacturing Strategy—Manufacturing Plants and KD PlantsDomestic Major Production Plants OutlookGreat Wall Motors Auto—European Target CustomerKey Conclusion Key Conclusion—GWMAppendixTable of AbbreviationsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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