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Strategic Corporate Profile of Great Wall Motors Company
It Aims to Achieve Top Global Position Among Chinese OEMs for Economical SUVs and Pickups by 2020
22-Sep-2015
Asia Pacific
Market Research
9AB2-00-1F-00-00
AU01079-AP-MR_17187
This research service is a strategic corporate profile on Great Wall Motors Company Limited (GWM), China, which is one of the leading independent car manufacturers in China. This study examines in detail the strategies adopted by GWM to combat competition and emerge as one of the key independent original equipment manufacturers in China as well as globally. The study includes an executive summary and overview of GWM, its corporate, research and development, and sales strategies, its product portfolio, technology focus, manufacturing strategy, and key conclusions.
Key Findings
Key Findings (continued)
Key Findings (continued)
Key Findings (continued)
Snapshot of GWM
Snapshot of GWM (continued)
GWM—Key Facts
GWM—Objectives and Strategy
GWM—SWOT Analysis
GWM—Corporate Position
GWM—Corporate Objectives
Key Downside Risks
Corporate StrategySegment Positioning
Corporate Strategy—Pickup Segment Positioning
Corporate Strategy—Passenger Car Segment
GWM—Brand Positioning Strategy
GWM—R&D Key Facts
Product Development
R&D Spending—R&D Budget as a Percent of Net Sales
R&D Facilities
Strategic Partnerships
Strategic Partners (continued)
Sales Strategy—Unit Shipment Forecast
Sales Strategy—Unit Shipment Forecast by Category
Earning Before Interest and Taxes (EBIT) Forecast
GWM Export Sales Forecast
GWM—Worldwide Sales Outlook
Sales Strategy—Dealership and Online Customized e-Shopping Site
Sales Strategy—Aftersales Service
Product Portfolio—Products
Product Portfolio—Great Wall Haval H6
Product Portfolio—Great Wall Wingle 5
Product Portfolio—Great Wall C30
Key Technology Focus
Technology Focus—Vehicle Design Technology
Technology Focus—Innovative Technology
Technology Focus—Safety and Multimedia System Technology
Technology Focus—Engine and Drivetrain Technology
Manufacturing Strategy—Manufacturing Plants and KD Plants
Domestic Major Production Plants Outlook
Great Wall Motors Auto—European Target Customer
Key Conclusion—GWM
Table of Abbreviations
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
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