Strategic Corporate Profile of HYUNDAI-KIA Motor Company Global Operations

Automotive Strategic Corporate Profile of HYUNDAI-KIA Motor Company Global Operations

Factors that make HKMC the #4 Competitor in the Automotive Industry

INDUSTRY
Automotive

RELEASE DATE
28-Feb-2013
REGION
North America
DELIVERABLE TYPE
Market Research

RESEARCH CODE
NB14-01-00-00-00
SKU
AU00035-NA-MR_08589
Yes
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Strategic Corporate Profile of HYUNDAI-KIA Motor Company Global Operations
Published on: 28-Feb-2013 | SKU: AU00035-NA-MR_08589

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Since 2001, HYUNDAI-KIA Motor Company (HKMC) has shown tremendous growth in performance across the global market. Whilst the traditional automakers were showing signs of trouble during the economic crisis of 2008, HKMC has shown an incredible growth trend not only with the HYUNDAI brand, but also the KIA brand. The main drivers behind the success of the company's growth is based on reasonably priced vehicles, improved product quality year-over-year, constant introduction of new vehicles to the market, targeted product portfolios for the different global customer groups, and improved feature attributes that meet the demands and desires of the customer groups across the globe.

Operational Structure of Hyundai Motor Group

Parts Supply and Management

HKMC Group Ownership Structure—November 2011

HKMC’s R&D Human Resource Distribution

Hyundai Motor Group Subsidiaries

HKMC Powertrain Strategy Overview

HKMC’s Global Sales Performance

HKMC’s Global Sales Performance (continued)

HKMC’s Global Performance Overview

Global Command and Control Center

Global Command and Control Center (continued)

Global HKMC Annual Production Capacities—January 2012

Localization for HKMC—Hyundai Compared with Volkswagen

HKMC’s Target Positioning

Customer Segmentation

Customer Segmentation (continued)

HKMC’s Sloan Hierarchy—North America Example

Case Study—Elantra Product Overview

Case Study—Sonata Product Overview

History of Beijing Hyundai Motors Co. (BJHMC)

Why Beijing?—Partner Selection

Beijing Auto and Hyundai—The JV

BJHMC—Overview of Roles and Responsibilities

R&Rs and Decision Making in Beijing Hyundai

Beijing Hyundai’s Distribution Strategy

BJHMC China Performance

BJHMC China Performance (continued)

Beijing Hyundai’s Product and Branding Strategy

History of Hyundai Motor India Limited

History of Hyundai Motor India Limited (continued)

Hyundai Motor India Limited Operations

Key Takeaways

Recommendations for Competitors

Recommendations for Suppliers

Legal Disclaimer

List of Abbreviations and Definitions

Who is Frost & Sullivan

What Makes Us Unique

TEAM Methodology

Our Global Footprint 40+ Offices


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Since 2001, HYUNDAI-KIA Motor Company (HKMC) has shown tremendous growth in performance across the global market. Whilst the traditional automakers were showing signs of trouble during the economic crisis of 2008, HKMC has shown an incredible growth trend not only with the HYUNDAI brand, but also the KIA brand. The main drivers behind the success of the company's growth is based on reasonably priced vehicles, improved product quality year-over-year, constant introduction of new vehicles to the market, targeted product portfolios for the different global customer groups, and improved feature attributes that meet the demands and desires of the customer groups across the globe.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Industries Automotive
WIP Number NB14-01-00-00-00
Is Prebook No