Strategic Corporate Profile of HYUNDAI-KIA Motor Company Global Operations

Factors that make HKMC the #4 Competitor in the Automotive Industry

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Since 2001, HYUNDAI-KIA Motor Company (HKMC) has shown tremendous growth in performance across the global market. Whilst the traditional automakers were showing signs of trouble during the economic crisis of 2008, HKMC has shown an incredible growth trend not only with the HYUNDAI brand, but also the KIA brand. The main drivers behind the success of the company's growth is based on reasonably priced vehicles, improved product quality year-over-year, constant introduction of new vehicles to the market, targeted product portfolios for the different global customer groups, and improved feature attributes that meet the demands and desires of the customer groups across the globe.

Table of Contents

Overview of Corporate OperationsOperational Structure of Hyundai Motor GroupParts Supply and Management HKMC Group Ownership Structure—November 2011HKMC’s R&D Human Resource DistributionHyundai Motor Group SubsidiariesHKMC Powertrain Strategy OverviewGlobal Performance OverviewHKMC’s Global Sales PerformanceHKMC’s Global Sales Performance (continued)HKMC’s Global Performance OverviewGlobal Command and Control CenterGlobal Command and Control Center (continued)Global HKMC Annual Production Capacities—January 2012Localization for HKMC—Hyundai Compared with VolkswagenHKMC’s Target PositioningHKMC Product Strategy—North America ExampleCustomer SegmentationCustomer Segmentation (continued)HKMC’s Sloan Hierarchy—North America ExampleCase Study—Elantra Product OverviewCase Study—Sonata Product OverviewHKMC Activities in China and IndiaHistory of Beijing Hyundai Motors Co. (BJHMC)Why Beijing?—Partner Selection Beijing Auto and Hyundai—The JVBJHMC—Overview of Roles and ResponsibilitiesR&Rs and Decision Making in Beijing HyundaiBeijing Hyundai’s Distribution StrategyBJHMC China PerformanceBJHMC China Performance (continued)Beijing Hyundai’s Product and Branding StrategyHistory of Hyundai Motor India LimitedHistory of Hyundai Motor India Limited (continued)Hyundai Motor India Limited OperationsConclusions and RecommendationsKey TakeawaysRecommendations for CompetitorsRecommendations for SuppliersLegal DisclaimerAppendixList of Abbreviations and DefinitionsThe Frost & Sullivan StoryWho is Frost & SullivanWhat Makes Us UniqueTEAM MethodologyOur Global Footprint 40+ Offices

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