Strategic Growth Opportunities of Navigation Systems Market in ASEAN

Aftermarket to Remain the Dominant Segment of Navigation Systems Market

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This research service discusses the strategic growth opportunities of navigation systems market in ASEAN with focus on the three key ASEAN automotive markets of Malaysia, Indonesia, and Thailand. It includes an executive summary, details of the navigation systems market in ASEAN and an overview of the market in each of these countries. This includes key findings, market engineering measurements, manufacturing, sourcing, and supply chain structure analysis, lifecycle analysis, market drivers and restraints, SWOT analysis, forecasts and scenario analysis. The study also provides strategic conclusions and recommendations for ASEAN and the three countries and a last word with the top three predictions for each country.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsMarket Engineering Measurements Market Engineering Measurements (continued)Market Engineering Measurements (continued)Market Engineering Measurements (continued)ASEAN Region—Macro Economic IndicatorsPosition of ASEAN Countries on Market Growth CurveMotorization Levels in ASEANResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions this Study Will AnswerResearch BackgroundResearch MethodologyKey OEM/Participant Groups Compared in this StudyDefinitions and SegmentationProduct SegmentationProduct DefinitionsVehicle Segmentation in ASEANNavigation Systems Market in ASEANKey FindingsMarket Engineering MeasurementsNavigation Systems Market Size in ASEAN by Fitment StageNavigation Systems Market Size in ASEAN by Navigation TypeOE and Dealer Fitment Rate in ASEAN for Navigation SystemsAftermarket Population Fitment Rate in ASEAN for Navigation SystemsStrategic ConclusionsStrategic RecommendationsNavigation Systems Market in MalaysiaKey FindingsKey Findings (continued)Market Engineering MeasurementsManufacturing, Sourcing, and Supply Chain Structure AnalysisMalaysian Navigation Systems Market—Lifecycle AnalysisDrivers and RestraintsMarket DriversDrivers ExplainedMarket RestraintsRestraints ExplainedSWOT Analysis: Malaysian Navigation Systems Market Light Vehicle Sales by Brand in Malaysia Light Vehicle Sales by Brand in Malaysia (continued)Navigation Systems Market—Unit Shipment Scenario AnalysisForecast Scenario Assumptions to 2018Navigation Systems Unit Shipment by Fitment StageNavigation Systems Unit Shipment by Navigation TypeOE and Dealer Fitment Rate for Navigation SystemsAftermarket Population Fitment Rate for Navigation SystemsPND Unit Shipment by BrandPartnership among PND SuppliersDistribution Network for PND SystemsProduct Positioning of PND SystemsOEMs’ Strategy for Car Navigation SystemsOE and Dealer Car Navigation Fitment—ProtonOE and Dealer Car Navigation Fitment—PeroduaOE and Dealer Car Navigation Fitment—ToyotaOE and Dealer Car Navigation Fitment—Mercedes-BenzOE and Dealer Car Navigation Fitment—BMWOE and Dealer Car Navigation Fitment—AudiStrategic ConclusionsStrategic RecommendationsNavigation Systems Market in IndonesiaKey FindingsMarket Engineering MeasurementsManufacturing, Sourcing, and Supply Chain Structure AnalysisIndonesian Navigation Systems Market—Lifecycle AnalysisDrivers and RestraintsMarket DriversDrivers ExplainedMarket RestraintsRestraints ExplainedSWOT Analysis: Indonesian Navigation Systems MarketLight Vehicles Sales by Brand Light Vehicles Sales by Brand (continued) Navigation Systems Market—Unit Shipment Scenario AnalysisForecast Scenario Assumptions to 2018Navigation Systems Unit Shipment by Fitment StageNavigation Systems Unit Shipment by Navigation TypeOE and Dealer Fitment Rate for Navigation SystemsAftermarket Population Fitment Rate for Navigation SystemsPND Unit Shipment by BrandPartnership among PND SuppliersDistribution Network for PND SystemsProduct Positioning of PND SystemsOEMs’ Strategy for Car Navigation Systems OE and Dealer Car Navigation Fitment—ToyotaOE and Dealer Car Navigation Fitment—HondaOE and Dealer Car Navigation Fitment—DaihatsuOE and Dealer Car Navigation Fitment—LexusOE and Dealer Car Navigation Fitment—BMWStrategic ConclusionsStrategic RecommendationsNavigation Systems Market in ThailandKey FindingsMarket Engineering MeasurementsManufacturing, Sourcing, and Supply Chain Structure AnalysisThailand Navigation Systems Market—Lifecycle AnalysisDrivers and RestraintsMarket DriversDrivers ExplainedMarket RestraintsRestraints ExplainedSWOT Analysis: Thailand Navigation Systems Market Light Vehicle Sales by Segment in ThailandLight Vehicle Sales by Segment in Thailand (continued)Light Vehicle Sales by Brand in ThailandLight Vehicle Sales by Brand in Thailand (continued)Navigation Systems Market—Unit Shipment Scenario AnalysisForecast Scenario Assumptions to 2018Navigation Systems Unit Shipment by Fitment StageNavigation Systems Unit Shipment by Navigation TypeOE and Dealer Fitment Rate for Navigation SystemsAftermarket Population Fitment Rate for Navigation SystemsPND Unit Shipment by BrandPartnership among PND SuppliersDistribution Network for PND SystemsProduct Positioning of PND SystemsOEMs’ Strategy for Car Navigation Systems OE and Dealer Car Navigation Fitment—LexusOE and Dealer Car Navigation Fitment—Mercedes-BenzOE and Dealer Car Navigation Fitment—BMWOE and Dealer Car Navigation Fitment—AudiStrategic ConclusionsStrategic RecommendationsThe Last WordThe Last Word—Three Big Predictions for Malaysian Navigation Systems MarketThe Last Word—Three Big Predictions for Indonesian Navigation Systems MarketThe Last Word—Three Big Predictions for Thai Navigation Systems MarketLegal DisclaimerAppendixTable of Acronyms UsedTable of Acronyms Used (continued)Market Engineering Methodology




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