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Strategic Insights into Innovation in Automotive Product Development
Disruptive Technologies, such as Digital Twins, Generative Design, Virtual Prototyping and Mixed Reality, to Transform Product Development Processes and Ensure Quicker Time to Market
15-Jun-2023
Global
Market Research
A surge in technical developments is fueling change in the automotive sector. This growth opportunity analytics investigates cutting-edge technologies revolutionizing the industry. Digital drivers, such as AI-generative design, quantum simulation, mixed reality, digital twins, virtual prototyping, smart factories, virtual workspaces, and machine vision systems are speeding up automotive product development, reducing time and costs, and promoting sustainability.
This analysis investigates how AI-generative design enables designers and engineers to produce optimized automobile components while reducing multiple design iterations. The impact of quantum simulation is analyzed, showcasing its ability to simulate and optimize critical aspects, such as chemical reactions, material properties, and aerodynamics, ultimately leading to the development of more efficient engines, batteries, and lightweight materials. It explores mixed reality's disruptive potential, demonstrating how augmented reality (AR) and virtual reality (VR) enable quick design iteration and worldwide collaboration, and deep dives into the influence of smart factories and virtual workspaces on automotive production, highlighting how these developments improve efficiency, productivity, and collaboration.
This comprehensive analysis covers the impact, timeline, and major outcomes achieved through the implementation of digital drivers in automotive product development. In conclusion, it offers a profound understanding of the transformative innovations taking place in the automotive industry. By harnessing the power of digital drivers, automotive OEMs have been able to revolutionize their product development processes.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Innovation in Automotive Product Development
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Growth Drivers
Growth Restraints
Select OEM’s Product Development Innovation Activities
Technology Application Timeline
Sustainable Product Development Areas
Technology Landscape Analysis Across Automotive Product Development Phases
Select Examples of Generative Design
Automotive OEMs Exploring Quantum Simulation
Mixed Reality Tools and their Application Areas in Automotive
Virtual Prototyping Software Provider Capabilities
Machine Vision Systems: OEM Initiatives
Innovation in Automotive Product Development: An Overview
Product Development Areas and Key Digital Technologies
Transformation in Product Development: Present to Future
Existing Challenges in Automotive Product Development
Addressing Challenges in Product Development
Product Development Innovation Activities of Select OEMs
Innovation In Automotive Design
AI-enabled Generative Design
Ten Application Areas of AI-generative Design in Automotive Industry
Examples of Generative Design
AI-generative Design: Select Software Providers
General Motors & Autodesk AI-generative Design Partnership
Quantum Simulation
Automotive OEMs Exploring Quantum Simulation
ModeFRONTIER: ESTECO Engineering
Methods to Receive Customer Input for Vehicle Design
Biomimicry-based Automotive Design
Mixed Reality for Virtual Product Design
Mixed Reality Tools and their Application Areas in Automotive
BMW Case Study of Mixed Reality for Product Design
Hyundai in Metaverse Applications
Digital Twins (DT) in Product Development
Select Partnerships in Digital Twins Related to Product Development
Innovation in Product Design: Key Takeaways
Innovation in Prototyping
Virtual Prototyping in Automotive Design
Trends in Virtual Prototyping in Automotive Design
Virtual Prototyping Software Provider Capabilities
3D Printing for Vehicle Prototype
Select OEMs Leveraging 3D Printing for Prototype Development
Innovation in Prototyping: Key Takeaways
Innovation in Manufacturing Segmentation
Machine Vision Systems
Machine Vision Systems: OEM Initiatives
Virtual Workspaces
Virtual Workspaces: OEM Initiatives
Virtual Workspaces Case Study: Ford
Growth of Smart Factories
Lights-out Manufacturing
Innovation In Manufacturing: Key Takeaways
Automotive Product Development Categorization
Technology Application Timeline
Sustainable Product Development Areas
Technology Landscape Analysis Across Automotive Product Development Phases
Future Scenario Analysis of the Effect of Innovation on the Automotive Value Chain
Growth Opportunity 1: Higher Customer Participation
Growth Opportunity 1: Higher Customer Participation (continued)
Growth Opportunity 2: Accelerated New Product Development
Growth Opportunity 2: Accelerated New Product Development
Growth Opportunity 3: Virtual Tools for Prototype Development
Growth Opportunity 3: Virtual Tools for Prototype Development
List of Exhibits
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| Deliverable Type | Market Research |
|---|---|
| Author | Thanigesh Arumugam Parthasarathi |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| WIP Number | PEBF-01-00-00-00 |