Strategic Profile of Geely

Strategic Profile of Geely

Future Growth Opportunity in the Mobility Ecosystem to be Driven by the Company’s Expansion into Chips, Flying Cars, and Satellites

RELEASE DATE
28-Jun-2022
REGION
Asia Pacific
Research Code: PBCA-01-00-00-00
SKU: AU02354-AP-MT_26670
$4,950.00
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$4,950.00
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Description

This profile aims to provide a strategic overview of Geely to identify and analyze the factors that contribute to the success of the organization. Traditional original equipment manufacturers (OEMs) are actively electrifying their product line-ups, making the industry competitive and fragmented. Geely is accelerating its growth in the popular electric vehicle (EV) market by launching pure-play EV brands that cater to both the luxury and mass-market segments, introducing new EV technologies, and manufacturing key EV components. The company has formed alliances and entered into joint ventures with leading technology companies like Baidu and Foxconn to manufacture EVs and software-powered cars catering to the connected, automated, shared, and electric (CASE) trends. Geely is committed to transforming into a mobility technology company as part of its “Smart Geely” initiative to become a key market player in the changing automotive ecosystem.

This study provides an overview of Geely’s services and products and its role in the automotive industry and analyzes the strategies it has adopted for vehicle and technology manufacturing. It examines the company’s corporate structure, growth strategy, technology roadmap, and sub-brand profiles. The study also analyzes the company’s innovation and investment portfolios, which are expected to shape the future of Geely in the mobility sector. Overall, this research service seeks to:
• Take a deep dive into the company's key operational strategies with a focus on the corporate structure, corporate strategy, CASE strategies,
manufacturing strategies, and sales performance.
• Provide an overview of Geely’s product portfolio, including product planning, platform development, as well as positioning.
• Discuss the role of Geely in shared mobility, autonomous driving, connectivity, and urban air mobility.
• Explore the brands and technology groups under Geely and understand the company’s vision in the overall automotive industry and mobility
ecosystem.
• Identify the factors that will challenge and benefit Geely in the automotive industry.

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of Strategic Imperative 8™ on Geely Auto

Growth Opportunities Fuel the Growth Pipeline Engine™

Geely Holding Group—Brand Management

Geely Holding Group Brand Overview

Geely Holding Group—Model Line-up: SUV, Wagon and MPV

Geely Auto Group—Sales Performance by Brand

Geely Auto’s Roadmap to Core Transformation

Case Strategy—Technology Partnerships

Geely’s Mobility Ecosystem

Strategic Profiling of Geely

Key Growth Pillars

Growth Drivers

Growth Restraints

Geely Holding Group—History

Overview—Geely Auto Group

Overview—Geely Technology Group

Overview—MiTime Group

Geely Holding Group—Model Line Up: Sedans and Hatchback

Geely Holding Group—Global Sales Performance Benchmarking

Geely Holding Group Sales Performance—Top Selling Countries

Geely Holding Group Sales Performance—Top Selling Countries (continued)

Geely Holding Group—Global Locations

Geely Holding Group—Corporate Strategy and Vision

Geely Holding Group—Action Plan and Future Outlook

Geely Auto Group Key Statistics, 2021

Geely Auto Group—Sales Performance Overview

Geely Auto Group—Global Footprint

Collaboration with Volvo Cars

Lynk & Co

Lynk & Co—Club

Lynk & Co—Global Locations

Lynk & Co—Product Line Up

Zeekr

Zeekr Ecosystem

Zeekr—Global Locations

Zeekr 001

Zeekr—Product Line-up

Geometry

Geometry—Product Line-up

Proton

Proton—Global Locations

Proton—Product Line-up

Proton City—Smart City Concept

Proton City—Smart City Concept (continued)

Lotus Group

Lotus Vision80—Roadmap to Global Expansion

Lotus—Product Line-up

Smart

iNTEC from Geely

iNTEC from Geely (continued)

iNTEC Geely Gpilot Intelligent Connected Driving Strategies

CEVT Role in Geely

CEVT—External Collaborations and Research Focus

CEVT—External Collaborations and Research Focus (continued)

CEVT—External Collaborations and Key Highlights

Smart Geely 2025

Smart Geely 2025 (continued)

Goal 1—3.65 Million Units Group Sales by 2025

Goal 2—25+ Smart Vehicle Products to Drive Smart Mobility

Goal 3—Modular Architecture for Future Product Development

Goal 4—Smart & Sustainable Manufacturing

Goal 5—Software Defined Cars

Goal 6—Sustainable Mobility Solutions

NEV Strategy—Blue Geely Action Plan

CASE Strategy—Geely Auto Technology Development Partnership Ecosystem

CASE Technology Deployment Timeline, Major Activities

Geely’s Connected Initiatives

ECARX—Intelligent and Connected Technology Provider for Geely

Geely’s GKUI Smart Ecosystem For Seamless Connectivity

Connected Driving Strategies—Partnerships

Connected Driving Strategies—Partnerships (continued)

Geely Internet of Vehicles Network Security Laboratory

Connected Vehicles In-house Capability Analysis

Connected Vehicle Initiatives—Key Takeaways

Geely’s Autonomous Initiatives

Geely’s G-PILOT

Autonomous Driving Strategies

Autonomous Driving Strategies (continued)

The Geely Strategy—Autonomous Driving Future

Status of Autonomous Driving Market—Partners and Value Chain

Autonomous Driving In-house Capability Analysis

Autonomous Driving Initiatives—Key Takeaways

Geely’s Shared Mobility Initiatives Overview

CaoCao Mobility—The Mid-range Ride-hailing Service

CaoCao Mobility—N3 Strategy

StarRides—Luxury Ride-hailing Service

Microcity & Xiaolinggou (EVcoming) for Car Sharing

Mobility Service Expansion—High-speed Train

Flying Cars & Drones Business

Flying Cars & Drones Business (continued)

Flying Car—Volocopter with Daimler

Volocopter—The Air Taxi Service Concept

Geespace—Geely’s Aspiration for a Satellite Constellation

Geespace—Key Operational Focus Areas

Geespace—Future Outlook

Supersonic Train Initiative

Shared Mobility Capability Analysis

Share Mobility Initiatives—Key Takeaways

EV Vision

Geely’s EV Initiatives Overview

Leishen Power—Global Powertrain Brand

Battery Swapping Stations—Battery-as-a-Service

EV Strategies—Partnerships

EV Strategies—Partnerships (continued)

EV Battery Manufacturing Locations

EV Battery Strategies—Partnerships

Platform Strategies

SEA Platform

CMA Platform

BMA Platform

In-house EV Capability Analysis

EV Initiatives—Key Takeaways

Growth Opportunity 1—Integrated Space and Ground Communication

Growth Opportunity 1—Integrated Space and Ground Communication (continued)

Growth Opportunity 2—Market Growth from EV Segment

Growth Opportunity 2—Market Growth from EV Segment (continued)

Growth Opportunity 3—New Business Models In Direct Consumer Segment & New Mobility

Growth Opportunity 3—New Business Models In Direct Consumer Segment & New Mobility (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

This profile aims to provide a strategic overview of Geely to identify and analyze the factors that contribute to the success of the organization. Traditional original equipment manufacturers (OEMs) are actively electrifying their product line-ups, making the industry competitive and fragmented. Geely is accelerating its growth in the popular electric vehicle (EV) market by launching pure-play EV brands that cater to both the luxury and mass-market segments, introducing new EV technologies, and manufacturing key EV components. The company has formed alliances and entered into joint ventures with leading technology companies like Baidu and Foxconn to manufacture EVs and software-powered cars catering to the connected, automated, shared, and electric (CASE) trends. Geely is committed to transforming into a mobility technology company as part of its “Smart Geely” initiative to become a key market player in the changing automotive ecosystem. This study provides an overview of Geely’s services and products and its role in the automotive industry and analyzes the strategies it has adopted for vehicle and technology manufacturing. It examines the company’s corporate structure, growth strategy, technology roadmap, and sub-brand profiles. The study also analyzes the company’s innovation and investment portfolios, which are expected to shape the future of Geely in the mobility sector. Overall, this research service seeks to: • Take a deep dive into the company's key operational strategies with a focus on the corporate structure, corporate strategy, CASE strategies, manufacturing strategies, and sales performance. • Provide an overview of Geely’s product portfolio, including product planning, platform development, as well as positioning. • Discuss the role of Geely in shared mobility, autonomous driving, connectivity, and urban air mobility. • Explore the brands and technology groups under Geely and understand the company’s vision in the overall automotive industry and mobility ecosystem. • Identify the factors that will challenge and benefit Geely in the automotive industry.
More Information
Author Sujith Unnikrishnan
Industries Automotive
No Index No
Is Prebook No
Podcast No
WIP Number PBCA-01-00-00-00