Strategic Profile of Geely
Future Growth Opportunity in the Mobility Ecosystem to be Driven by the Company’s Expansion into Chips, Flying Cars, and Satellites
28-Jun-2022
Asia Pacific
Market Research
PBCA-01-00-00-00
AU02354-AP-MT_26670
This profile aims to provide a strategic overview of Geely to identify and analyze the factors that contribute to the success of the organization. Traditional original equipment manufacturers (OEMs) are actively electrifying their product line-ups, making the industry competitive and fragmented. Geely is accelerating its growth in the popular electric vehicle (EV) market by launching pure-play EV brands that cater to both the luxury and mass-market segments, introducing new EV technologies, and manufacturing key EV components. The company has formed alliances and entered into joint ventures with leading technology companies like Baidu and Foxconn to manufacture EVs and software-powered cars catering to the connected, automated, shared, and electric (CASE) trends. Geely is committed to transforming into a mobility technology company as part of its “Smart Geely” initiative to become a key market player in the changing automotive ecosystem.
This study provides an overview of Geely’s services and products and its role in the automotive industry and analyzes the strategies it has adopted for vehicle and technology manufacturing. It examines the company’s corporate structure, growth strategy, technology roadmap, and sub-brand profiles. The study also analyzes the company’s innovation and investment portfolios, which are expected to shape the future of Geely in the mobility sector. Overall, this research service seeks to:
• Take a deep dive into the company's key operational strategies with a focus on the corporate structure, corporate strategy, CASE strategies,
manufacturing strategies, and sales performance.
• Provide an overview of Geely’s product portfolio, including product planning, platform development, as well as positioning.
• Discuss the role of Geely in shared mobility, autonomous driving, connectivity, and urban air mobility.
• Explore the brands and technology groups under Geely and understand the company’s vision in the overall automotive industry and mobility
ecosystem.
• Identify the factors that will challenge and benefit Geely in the automotive industry.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of Strategic Imperative 8™ on Geely Auto
Growth Opportunities Fuel the Growth Pipeline Engine™
Geely Holding Group—Brand Management
Geely Holding Group Brand Overview
Geely Holding Group—Model Line-up: SUV, Wagon and MPV
Geely Auto Group—Sales Performance by Brand
Geely Auto’s Roadmap to Core Transformation
Case Strategy—Technology Partnerships
Geely’s Mobility Ecosystem
Strategic Profiling of Geely
Key Growth Pillars
Growth Drivers
Growth Restraints
Geely Holding Group—History
Overview—Geely Auto Group
Overview—Geely Technology Group
Overview—MiTime Group
Geely Holding Group—Model Line Up: Sedans and Hatchback
Geely Holding Group—Global Sales Performance Benchmarking
Geely Holding Group Sales Performance—Top Selling Countries
Geely Holding Group Sales Performance—Top Selling Countries (continued)
Geely Holding Group—Global Locations
Geely Holding Group—Corporate Strategy and Vision
Geely Holding Group—Action Plan and Future Outlook
Geely Auto Group Key Statistics, 2021
Geely Auto Group—Sales Performance Overview
Geely Auto Group—Global Footprint
Collaboration with Volvo Cars
Lynk & Co
Lynk & Co—Club
Lynk & Co—Global Locations
Lynk & Co—Product Line Up
Zeekr
Zeekr Ecosystem
Zeekr—Global Locations
Zeekr 001
Zeekr—Product Line-up
Geometry
Geometry—Product Line-up
Proton
Proton—Global Locations
Proton—Product Line-up
Proton City—Smart City Concept
Proton City—Smart City Concept (continued)
Lotus Group
Lotus Vision80—Roadmap to Global Expansion
Lotus—Product Line-up
Smart
iNTEC from Geely
iNTEC from Geely (continued)
iNTEC Geely Gpilot Intelligent Connected Driving Strategies
CEVT Role in Geely
CEVT—External Collaborations and Research Focus
CEVT—External Collaborations and Research Focus (continued)
CEVT—External Collaborations and Key Highlights
Smart Geely 2025
Smart Geely 2025 (continued)
Goal 1—3.65 Million Units Group Sales by 2025
Goal 2—25+ Smart Vehicle Products to Drive Smart Mobility
Goal 3—Modular Architecture for Future Product Development
Goal 4—Smart & Sustainable Manufacturing
Goal 5—Software Defined Cars
Goal 6—Sustainable Mobility Solutions
NEV Strategy—Blue Geely Action Plan
CASE Strategy—Geely Auto Technology Development Partnership Ecosystem
CASE Technology Deployment Timeline, Major Activities
Geely’s Connected Initiatives
ECARX—Intelligent and Connected Technology Provider for Geely
Geely’s GKUI Smart Ecosystem For Seamless Connectivity
Connected Driving Strategies—Partnerships
Connected Driving Strategies—Partnerships (continued)
Geely Internet of Vehicles Network Security Laboratory
Connected Vehicles In-house Capability Analysis
Connected Vehicle Initiatives—Key Takeaways
Geely’s Autonomous Initiatives
Geely’s G-PILOT
Autonomous Driving Strategies
Autonomous Driving Strategies (continued)
The Geely Strategy—Autonomous Driving Future
Status of Autonomous Driving Market—Partners and Value Chain
Autonomous Driving In-house Capability Analysis
Autonomous Driving Initiatives—Key Takeaways
Geely’s Shared Mobility Initiatives Overview
CaoCao Mobility—The Mid-range Ride-hailing Service
CaoCao Mobility—N3 Strategy
StarRides—Luxury Ride-hailing Service
Microcity & Xiaolinggou (EVcoming) for Car Sharing
Mobility Service Expansion—High-speed Train
Flying Cars & Drones Business
Flying Cars & Drones Business (continued)
Flying Car—Volocopter with Daimler
Volocopter—The Air Taxi Service Concept
Geespace—Geely’s Aspiration for a Satellite Constellation
Geespace—Key Operational Focus Areas
Geespace—Future Outlook
Supersonic Train Initiative
Shared Mobility Capability Analysis
Share Mobility Initiatives—Key Takeaways
EV Vision
Geely’s EV Initiatives Overview
Leishen Power—Global Powertrain Brand
Battery Swapping Stations—Battery-as-a-Service
EV Strategies—Partnerships
EV Strategies—Partnerships (continued)
EV Battery Manufacturing Locations
EV Battery Strategies—Partnerships
Platform Strategies
SEA Platform
CMA Platform
BMA Platform
In-house EV Capability Analysis
EV Initiatives—Key Takeaways
Growth Opportunity 1—Integrated Space and Ground Communication
Growth Opportunity 1—Integrated Space and Ground Communication (continued)
Growth Opportunity 2—Market Growth from EV Segment
Growth Opportunity 2—Market Growth from EV Segment (continued)
Growth Opportunity 3—New Business Models In Direct Consumer Segment & New Mobility
Growth Opportunity 3—New Business Models In Direct Consumer Segment & New Mobility (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
- Geely Profile: Geely Holding Group, Model Line Up, 2021
- Geely Profile: NEV Sales, 2020 vs 2021
- Geely Profile: Sales & Share Contribution to Geely Holding Group Sales, by Brand, 2021
- Geely: Growth Drivers, Global, 2022–2030
- Geely: Growth Restraints, Global, 2022–2030
- Geely Profile: Geely Car Group Overview, Global, 2021
- Geely Profile: Geely Technology Group Overview, Global, 2021
- Geely Profile: MiTime Group Overview, Global, 2021
- Geely Profile: Geely Holding Group Model Line Up, Sedan and Hatchback, Global, 2021
- Geely Profile: LV Sales by OEM, Global, 2020 and 2021
- Geely Profile: Geely Holding Group Global PV Sales Share, By Country, 2020 vs 2021
- Geely Profile: Geely Auto Group vs Volvo Cars, By Country, 2021
- Geely Profile: Geely Holding Group, Locations, Global, 2021
- Geely Profile: Objective and Strategies, Global, 2021
- Geely Profile: Geely Auto Group, Key Stats, Global, 2021
- Geely Profile: Geely Auto Group Sales, Global, 2019–2021
- Geely Profile: Geely Automobile Holdings Sales - By Distribution, Global, 2020 vs 2021
- Geely Profile: Geely Auto Group Sales Share - By Brand, Global, 2020 vs 2021
- Geely Profile: Geely Automobile Holdings Sales - By Segment, Global, 2020 vs 2021
- Geely Profile: Geely Auto Group, Global Locations, 2021
- Geely Profile: Lynk & Co, Global Locations, 2021
- Geely Profile: Lynk & Co - Product Line Up, Global, 2017–2025
- Geely Profile: Zeekr, Global Locations, 2021
- Geely Profile: Zeekr, Product Line-Up, Global, 2021–2026
- Geely Profile: Geometry, Product Line-up, Global, 2019–2025
- Geely Profile: Proton, Global Locations, 2022
- Geely Profile: Proton, Product Line-up, Global, 2016–2023
- Geely Profile: Lotus, Product Line-up, Global, 2016–2025
- Geely Profile: Intec Technology, Global, 2021
- Geely Profile: Gpilot Intelligent Driving Timeline, Global, 2015–2022+
- Geely Profile: CEVT External Collaborations, Global, 2022
- Geely Profile: Geely Auto CASE Partnership Ecosystem, Global, 2021
- Geely Profile: Geely CASE Strategy, Partnerships & Technology Deployment Timeline, Global, 2013–2021
- Geely Profile: Geely Connected Vehicle Initiatives, Global, 2013–2021
- Geely Profile: ECARX Overview, Global, 2021
- Geely Profile: Geely Connected Cars Partnerships, Global, 2019–2022
- Geely Profile: Geely Autonomous Vehicle Initiatives, Global, 2013–2021
- Geely Profile: Geely G-PILOT, Global, 2015–2030
- Geely Profile: Geely Autonomous Vehicle Initiatives, Global, 2021
- Geely Profile: CaoCao Overview, Global, 2021
- Geely Profile: StarRides Overview, Global, 2021
- Geely Profile: Microcity and EVComing Overview, Global, 2021
- Geely Profile: Geespace Future Outlook, Global, 2021
- Geely Profile: EV Initiatives Overview, Global, 2021
- Geely Profile: EV Initiatives, Global, 2021
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