Sub-Saharan Africa Mobile Money Remittances Market, Forecast to 2021

Remittances to become the Fastest Growth Application for Mobile Network Operator-led Mobile Money Wallets

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Sub-Saharan Africa (SSA) is witnessing a surge migration within the region and to other parts of the world such as North America and Europe. As a continent, Africa had a net migration population of over 11 million in 2015, predominantly economic migration.
•     This has been instrumental in the growing volume of international remittances flowing into the region, as migrant workers transfer money to family members in their countries of origin. International money transfers were estimated to be $33 billion in 2016 and were expected to grow by 3.9% over the period 2016-2021, to reach $39.9 billion in 2021.
•     Mainstream money transfer operators (MTOs) such as MoneyGram and Western Union dominate the market for international remittances across Africa. Due to their high service cost, consumers have also relied on informal channels, estimated to make up 75% of the total volume of remittances.
•     The growing adoption of mobile money services has seen consumers increasingly turn to mobile money for their remittances, largely due to their relative convenience and affordability compared to the services of mainstream MTOs.
•     It is estimated that 2.6% of the remittances in 2016 flowed through mobile money wallets, primarily in East African and West African markets, which have a greater uptake of mobile money services. By 2021, mobile money wallets will account for 4.5% of the total value of international remittances.
•     The study focuses on the current structure of tower ownership between mobile network operators (MNOs) and towercos and how this is expected to evolve over the long term. The report also provides an overview of the current and expected base of mobile towers in the region, highlighting potential opportunities in the market and competitive structure across selected countries.
•     Mobile network operators (MNOs) will need to consider partnerships with clearing and settlement platform providers such as TerraPay in order to drive the use of mobile money-based remittances.
•     MNOs with a large SSA footprint should consider creating remittance corridors in the region by enabling international transfers across the operations in which they have a presence as a way to enter the market.
•     MTOs face the growing risk of being dis-intermediated by the MNOs’ mobile money wallets, and will need to consider either partnerships with Fintechs or leveraging technology in order to make their services more affordable.
•     At a cost of 11.2% of the transaction value, banks continue to be the most expensive channel to send remittances. Processing remittances through mobile money wallets is by far the cheapest option available to consumers at just over a quarter of the cost charged by the banks.

Table of Contents

1. Executive Summary
Key Findings
Strategic Imperatives for Service Providers
2. Project Scope and Definitions
Research Scope
Market Definitions
Remittances Value Chain
Remittance Business Model
3. Market Overview
Trends Shaping the Industry
Global Remittance Flow Trends
Mobile and Financial Markets as a Platform for Remittances
Mobile and Banking Service Adoption Trends
Remittance Business Model—Pre-funded Model
4. Market Drivers and Restraints
Market Drivers
Market Restraints
5. Forecast and Trends—Total Mobile Money Remittances Market
Mobile Money Remittance Service Trends
Remittance and Revenue Forecast
Total Remittances Market Demand Analysis
6. Remittance Service Fee Trends
Cost of Transferring Money
Global Remittance Cost Trends
Cost of Transferring Money By Region
Global Remittance Cost Trends
Mobile Wallet Service Mapping
Cost of Transferring Money by Service Type
7. Growth Opportunities and Providers to Action
Growth Opportunity 1—Interoperability
Growth Opportunity 2—Standardization
Growth Opportunity 3—Service Distribution
Strategic Imperatives for Success and Growth
8. Country Analysis
Migration Trends
Market Overview
9. Competitive Landscape
Mobile Money Remittance Cash-in and Cash-out
Overview of the SSA Remittances Competitive Landscape
Mobile Money Wallet Remittance Partnerships
Airtel
Mobile Wallet Profile—Orange Money
Mobile Wallet Profile—WorldRemit
10. The Last Word
The Last Word—Three Big Predictions
Legal Disclaimer
11. Appendix
Market Definitions—Abbreviations
12. The Frost & Sullivan Story


List of Figures & Charts

1. Mobile Money Remittances Market: Money Transfer Channels, SSA, 2016
2. Mobile Money Remittances Market: Estimates and Projections of Remittance Flows, Global, 2010–2018
3. Mobile Money Remittances Market: Mobile Penetration and Banking Penetration by Region, Global, 2016
4. Mobile Money Remittances Market: Key Market Drivers, SSA, 2017–2021
5. Mobile Money Remittances Market: Key Market Restraints, SSA, 2017–2021
6. Mobile Money Remittances Market: Key Trends in Mobile Money-based Remittances Services, SSA, 2016
7. Mobile Money Remittances Market: Long-term Evolution of the Market, SSA, 2016–2021
8. Mobile Money Remittances Market: People Migration by Region, Global, 2015
9. Mobile Money Remittances Market: Remittance Trends, Africa, 2015
10. Mobile Money Remittance Market: Urban Populations, Africa, 2025
11. Mobile Money Remittances Market: Competitive Structure, Sub-Saharan Africa, 2015
12. Mobile Money Remittances Market: Service Provider Partnerships, Africa, 2016
13. Mobile Money Remittances Market: Airtel Regional Remittances Markets, SSA, 2016
14. Mobile Money Remittances Market: Airtel Remittances Service Overview, SSA, 2016
15. Mobile Money Remittances Market: Orange Regional Remittances Markets, SSA, 2016
16. Mobile Money Remittances Market: Orange Remittances Service Overview, SSA, 2016
17. Mobile Money Remittances Market: WorldRemit Regional Remittances Markets, SSA, 2016
18. Mobile Money Remittances Market: WorldRemit Remittances Service Overview, SSA, 2016


1. Mobile Money Remittances Market: Mobile and Banking Penetration Rates Across Regions, Global, 2015
2. Mobile Money Remittances Market: Subscriber and Revenue Forecast, SSA, 2014–2021
3. Mobile Money Remittances Market: Penetration Analysis, SSA, 2014–2021
4. Mobile Money Remittances Market: Remittances Transaction Costs in Developing Countries, Global, 2012 and 2016
5. Mobile Money Remittances Market: Cost to Send Remittances by Region, Global, 2016
6. Mobile Money Remittances Market: Average Remittance Service Cost by Type, Global, 2016
7. Mobile Money Remittances Market: Mobile Money Split by Service, SSA, 2016
8. Mobile Money Remittances Market: Cost to Send Remittances by Service Type, SSA, 2016
9. Urban Population Forecast by Region: Global, 1995–2025



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