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By 2016, Automakers are Expected to Open more than 100 Digital Showroom/Lifestyle Stores Globally
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The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equipment manufacturers (OEMs) in Europe and North America. It also highlights influence of digital marketing and social media on the automotive industry and offers a comparative analysis of key global OEMs’ digital retailing strategies to achieve high levels of customer satisfaction. It concludes with strategic conclusions and recommendations.
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