The Advent of Digital Retailing and the Impact on Global Car Dealership Structures

The Advent of Digital Retailing and the Impact on Global Car Dealership Structures

By 2016, Automakers are Expected to Open more than 100 Digital Showroom/Lifestyle Stores Globally

RELEASE DATE
17-Dec-2013
REGION
North America
Research Code: M97C-01-00-00-00
SKU: AU00031-NA-MT_08585

$3,500.00

Special Price $2,625.00 save 25 %

In stock
SKU
AU00031-NA-MT_08585

$3,500.00

$2,625.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equipment manufacturers (OEMs) in Europe and North America. It also highlights influence of digital marketing and social media on the automotive industry and offers a comparative analysis of key global OEMs’ digital retailing strategies to achieve high levels of customer satisfaction. It concludes with strategic conclusions and recommendations.

Table of Contents

Executive Summary—Key Findings

Executive Summary—Key Findings (continued)

Executive Summary—Automotive Dealership Segmentation

Executive Summary—Automotive Digital Retail Formats

Executive Summary—Components of Digital Showrooms

Executive Summary—The Showroom of the Future

Executive Summary—Leading Digital Vendors for In-store Digitization

Executive Summary—Digitization in Automotive Retail Activities

Executive Summary—KPI Significance by Store Type

Executive Summary—Associated Multimedia

Research Scope

Research Aims and Objectives

Key Questions this Study Will Answer

Research Background

Research Methodology (Europe)

Research Methodology (North America)

Definitions of Selected Terms Used in the Study

Abbreviations and Acronyms Used

Definition of Digital in Retailing

Automotive Dealership Segmentation

Overview of Channels of Retailing in the Automotive Industry

Degree of Digitization in Car Retailing

Digitization—US versus EU Automotive Industry

Global New Car Online Retail Forecast Scenario Analysis

Global New Car Online Retail—Scenario Analysis

Digital Retailing Focus of Key OEMs

Digital Retailing Focus of Key OEMs (continued)

Digital Retailing Focus of Key OEMs (continued)

Digital Retailing Focus of Key OEMs (continued)

Digital Retailing Focus of Key OEMs (continued)

Digital Retailing Focus of Key OEMs (continued)

Global Outlook of In-store Digitization in Car Showrooms

Key Future Characteristics of Dealerships by Geographic Region

Geographic Segmentation of Dealerships: A Future Scenario

Structure of a Future Channel Network in A Mega City

Data Mining to Drive Sales and Support of OEMs

Conventional versus ‘Digital’ Set-Up

Future Digital Marketing Linked to Digital Retailing—

From Digital Marketing to Digital Retailing

Impact of Digitization on Car Retailing KPIs

KPI Significance by Vehicle Store Type

KPIs—Audi City London Case Study

Current Digital Car Retailing Trends in Europe

European Dealer Regulatory Environment—Block Exemption Strategy

Impact of Block Exemption Strategy

Change in Sales Per Main Dealer in the UK

Trend Analysis of Off-store Digital Sales Generation

Leading Digital Vendors for In-store Digitization

Example of Digital Showroom

Examples of Lifestyle Stores

Digitization in Car Showrooms—Europe

Automotive Digital Retail Stores in the UK

Selected Cities as Target for Digital Retailing—Example of London

Case Study: Audi City London

Case Study: Audi City London (continued)

Case Study: Mercedes-Benz

Case Study: BMW

Case Study: BMW’s Changing Composure of Showrooms

Case Study: Fiat Mirafiori Outlet Italy

Case Study: Dacia

Case Study: IBM Intelligent Commerce Experience (ICE)

Current Digital Car Retailing Trends in North America

US Sales per Dealership for Key OEMs

US Dealer Franchise Laws: Key Challenges Posed to OEMs

US Franchise Laws and Impact on Digitization

Franchise Law Case Study: Tesla Motors

OEM and Dealer Digital Investment and Fulfillment Structure

Trend Analysis of Off-store Digital Sales Generation

Off-store Digital Lead Generation Channels Comparative Analysis

Off-store Digital Lead Generation Channels Discussion

Internet Sales Growth of Key US Dealerships

US Mega Regions Impact on Digital Showroom Development

New York City Right Fit for 1st Wave of Digital Showroom

Digital Showroom Structure Scenario Analysis

In-store Digitization Key Value Chain Participants

In-store Digitization Case Study: Tesla Motors

In-store Digitization Case Study: Apple Genius Model in Automotive

Case Study: Google’s Online Automotive Retailing

Key OEM & Dealer Group Digitization Investments

Conclusions and Future Outlook

Legal Disclaimer

Google’s Arrival at Auto Lead Generation Business

Google’s Strategy to Facilitate Online New Car Retailing and Lead Generation Business

Google’s Pilot Programs and Focus Points

Top 20 Motor Dealer Groups—UK

Traditional Automotive Retail and Distribution System—Inchcape Group (Europe)

Related Research
The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equipment manufacturers (OEMs) in Europe and North America. It also highlights influence of digital marketing and social media on the automotive industry and offers a comparative analysis of key global OEMs’ digital retailing strategies to achieve high levels of customer satisfaction. It concludes with strategic conclusions and recommendations.
More Information
No Index Yes
Podcast No
Author Neelam Barua
Industries Automotive
WIP Number M97C-01-00-00-00
Is Prebook No