The Changing State of Retail Customer Care

The Changing State of Retail Customer Care

Growth Opportunities Rise in the Dynamic North American Retail Market

RELEASE DATE
06-Dec-2021
REGION
North America
Research Code: K687-01-00-00-00
SKU: IT04425-NA-CR_26036
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Description

The retail industry had undergone significant change in the past decade, witnessed by the shift from in-store to online shopping and digital engagement. Digital customer care rapidly expanded with new channels on the web, mobile apps, and social media, and older channels, such as chat and interactive voice response (IVR), embellished with new technologies.

Retail contact centers became early adopters of maturing technology under the umbrella of AI (speech technologies, machine learning (ML), and natural language understanding (NLU)) for use in IVR, virtual assistants (VA), intelligent virtual assistants (IVA)s, and other channels.

The COVID-19 pandemic accelerated changes in the retail space. To remain competitive, grocers and retailers alike are now looking for new ways to provide convenience and contactless delivery while attempting to rein in costs. Businesses are also piloting new ways to create experiential retail to draw customers back in-store, emotionally connect with them, and open up new markets.

This insight looks at the changing landscape on retail customer contact before, during and after the COVID-19 pandemic and discusses growth opportunities in the retail customer care space.

Author: Nancy Jamison

Table of Contents

The State of Retail Customer Care 2010-2020

Key Challenges in the Retail Market

Moving Forward—The State of Retail Customer Care 2021–2025

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on Retail Customer Care

Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

Digital Transformation in Retail

Key Business Goals All Industries

Key Business Goals Retail & Wholesale

Top Priorities for Digital Transformation Investment—Retail & Wholesale

Current Stage of Digital Transformation Strategy—All Industries

Current Stage of Digital Transformation Strategy—Retail and Wholesale

Current Stage of Digital Transformation Strategy by Segments—Retail & Wholesale

Changing Role of the Store

Changing Role of the Store (continued)

Changing Role of the Retail Contact Center

Digital Transformation Success Measurement—All Industries

Digital Transformation Success Measurement by Segments—Retail & Wholesale

COVID-19 Impact on Technology Investments

COVID-19 Impact on Digital Transformation Objectives—All Industries

COVID-19 Impact on Digital Transformation Objective—Retail & Wholesale

Key Reasons for Investing in AI—All Industries

Key Reasons for Investing in AI—Retail & Wholesale

Key Benefits of AI—All Industries

Key Benefits of AI—Retail & Wholesale

Use Case—Picnic: Company Profile

Picnic—Company Profile

Key Drivers for Investing in Communication & Collaboration—All Industries

Key Drivers for Investing in Communication & Collaboration—Retail & Wholesale

Capabilities Enhancing Frontline Workers’ Performance

Top Reasons for not Providing Apps to Employees

Top Reasons for not Providing Apps to Employees by Segments

Growth Opportunity 1—Expanded Delivery Systems

Growth Opportunity 1—Expanded Delivery Systems (continued)

Growth Opportunity 2—Wider Breadth of Connectivity Options for Retail Infrastructure

Growth Opportunity 2—Wider Breadth of Connectivity Options for Retail Infrastructure (continued)

About the Growth Pipeline EngineTM

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

The retail industry had undergone significant change in the past decade, witnessed by the shift from in-store to online shopping and digital engagement. Digital customer care rapidly expanded with new channels on the web, mobile apps, and social media, and older channels, such as chat and interactive voice response (IVR), embellished with new technologies. Retail contact centers became early adopters of maturing technology under the umbrella of AI (speech technologies, machine learning (ML), and natural language understanding (NLU)) for use in IVR, virtual assistants (VA), intelligent virtual assistants (IVA)s, and other channels. The COVID-19 pandemic accelerated changes in the retail space. To remain competitive, grocers and retailers alike are now looking for new ways to provide convenience and contactless delivery while attempting to rein in costs. Businesses are also piloting new ways to create experiential retail to draw customers back in-store, emotionally connect with them, and open up new markets. This insight looks at the changing landscape on retail customer contact before, during and after the COVID-19 pandemic and discusses growth opportunities in the retail customer care space. Author: Nancy Jamison
More Information
No Index No
Podcast No
Author Nancy Jamison
Industries Information Technology
WIP Number K687-01-00-00-00
Keyword 1 North American Retail Market
Keyword 2 Changing State of Retail Customer Care
Keyword 3 growth opportunities in the retail customer care space
Is Prebook No
GPS Codes 9705-C1,9661,9723