The Impact of Social Media on Internal Communications in the Corporate Environment

Uncovering Use Prevalence and Methods of Organizational Use

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The primary aim of this research is to gauge the use trends of social networking within a business context, specifically related to internal communications. The study covers drivers for social media use, prevalence of engagement, and management tool use as well as factors used to determine social media. About 60% of companies use social media for internal communications, either in combination with external use or for internal use only. For internal social networking users, the top benefits of using social media within the organization are the ability to obtain low-cost exposure for the company and to receive customer feedback quickly. The largest proportion has already fully implemented a company policy for social media use.

Table of Contents

Research Background, Objectives, and MethodologyResearch Background and ObjectivesMethodologyExecutive SummaryExecutive SummarySocial Media Technology UsedThose Who Use Social Media for Internal CommunicationsUse of Social Media Technologies by DepartmentUse of Social Media Technologies by IndustrySocial Media Tools UsedSocial Media Segmentation by Beliefs and AttitudesOverview of Market SegmentationProjected Changes in Use Levels and Resource Allocation and Adoption Levels of Social Media ToolsThe High Involvement Segment—Strongest Believer in the Benefits of Social Media as a Communication ChannelSegments Not Associating Operational Benefits with Social Media UseThe Marketing Focused Segment—Least Concerned about the Legal and Operational Risks of Social MediaTop Potential Benefits of Social Media by Internal Social Networking UsersSocial Media UseTop Social Media Sites UsedSocial Media Sites Used Personally on a Professional Basis by DepartmentSocial Media Sites Used Personally on a Professional Basis by IndustrySocial Media Sites that the Company Currently Uses by DepartmentSocial Media Sites that the Company Currently Uses by IndustryOverall Best Consumer Social Media Sites for BusinessMobile Devices Used to Access Social NetworksMobile Devices Used to Access Social Networks by DepartmentMobile Devices Used to Access Social Networks by IndustryCompany Social Network StrategiesInitiation of Social Media Tools by DepartmentInitiation of Social Media Tools by IndustryManagement of Social NetworkingManagement of Social Networking by IndustryInternal Use of Social NetworksImplementation of Internal Social Media StrategiesFormal Written Policies on Social Media Use among Internal Social Media UsersUse of Measurement Platforms among Internal Social Media UsersMotivators for Using Social Media ToolsSocial Media Involvement of Company DepartmentsDepartments of Greatest Involvement in Social Media Departments of Involvement by IndustryFuture IntentionsExpected Change in Use of Social Media byPurposeExpected Change in Use of Social Media by IndustryExpected Change in Resources Devoted to Social Mediaby PurposeExpected Change in Resources Devoted to Social Mediaby IndustryProfileCountry of Residence by Social Network PurposeCountry of Residence by DepartmentCountry of Residence by IndustryIndustriesDepartmentsCompany's Number of EmployeesRoles the CompanyCompany's Revenue in 2012GenderAge GroupEducation LevelRace/EthnicityGross Salary in 2012Legal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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