Research Background and Objectives

Methodology

Executive Summary

Those Who Use Social Media for Internal Communications

Use of Social Media Technologies by Department

Use of Social Media Technologies by Industry

Social Media Tools Used

Overview of Market Segmentation

Projected Changes in Use Levels and Resource Allocation and Adoption Levels of Social Media Tools

The High Involvement Segment—Strongest Believer in the Benefits of Social Media as a Communication Channel

Segments Not Associating Operational Benefits with Social Media Use

The Marketing Focused Segment—Least Concerned about the Legal and Operational Risks of Social Media

Top Potential Benefits of Social Media by Internal Social Networking Users

Top Social Media Sites Used

Social Media Sites Used Personally on a Professional Basis by Department

Social Media Sites Used Personally on a Professional Basis by Industry

Social Media Sites that the Company Currently Uses by Department

Social Media Sites that the Company Currently Uses by Industry

Overall Best Consumer Social Media Sites for Business

Mobile Devices Used to Access Social Networks

Mobile Devices Used to Access Social Networks by Department

Mobile Devices Used to Access Social Networks by Industry

Initiation of Social Media Tools by Department

Initiation of Social Media Tools by Industry

Management of Social Networking

Management of Social Networking by Industry

Implementation of Internal Social Media Strategies

Formal Written Policies on Social Media Use among Internal Social Media Users

Use of Measurement Platforms among Internal Social Media Users

Motivators for Using Social Media Tools

Departments of Greatest Involvement in Social Media

Departments of Involvement by Industry

Expected Change in Use of Social Media byPurpose

Expected Change in Use of Social Media by Industry

Expected Change in Resources Devoted to Social Mediaby Purpose

Expected Change in Resources Devoted to Social Mediaby Industry

Country of Residence by Social Network Purpose

Country of Residence by Department

Country of Residence by Industry

Industries

Departments

Company's Number of Employees

Roles the Company

Company's Revenue in 2012

Gender

Age Group

Education Level

Race/Ethnicity

Gross Salary in 2012

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Global Perspective

Industry Convergence

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Implementation Excellence

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