The Impact of Social Media on Internal Communications in the Corporate Environment

The Impact of Social Media on Internal Communications in the Corporate Environment

Uncovering Use Prevalence and Methods of Organizational Use

RELEASE DATE
23-May-2014
REGION
North America
Research Code: NDC8-01-00-00-00
SKU: IT00724-NA-CR_01987

$10,000.00

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SKU
IT00724-NA-CR_01987

$10,000.00

$7,500.00 save 25 %

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Description

The primary aim of this research is to gauge the use trends of social networking within a business context, specifically related to internal communications. The study covers drivers for social media use, prevalence of engagement, and management tool use as well as factors used to determine social media. About 60% of companies use social media for internal communications, either in combination with external use or for internal use only. For internal social networking users, the top benefits of using social media within the organization are the ability to obtain low-cost exposure for the company and to receive customer feedback quickly. The largest proportion has already fully implemented a company policy for social media use.

Table of Contents

Research Background and Objectives

Methodology

Executive Summary

Those Who Use Social Media for Internal Communications

Use of Social Media Technologies by Department

Use of Social Media Technologies by Industry

Social Media Tools Used

Overview of Market Segmentation

Projected Changes in Use Levels and Resource Allocation and Adoption Levels of Social Media Tools

The High Involvement Segment—Strongest Believer in the Benefits of Social Media as a Communication Channel

Segments Not Associating Operational Benefits with Social Media Use

The Marketing Focused Segment—Least Concerned about the Legal and Operational Risks of Social Media

Top Potential Benefits of Social Media by Internal Social Networking Users

Top Social Media Sites Used

Social Media Sites Used Personally on a Professional Basis by Department

Social Media Sites Used Personally on a Professional Basis by Industry

Social Media Sites that the Company Currently Uses by Department

Social Media Sites that the Company Currently Uses by Industry

Overall Best Consumer Social Media Sites for Business

Mobile Devices Used to Access Social Networks

Mobile Devices Used to Access Social Networks by Department

Mobile Devices Used to Access Social Networks by Industry

Initiation of Social Media Tools by Department

Initiation of Social Media Tools by Industry

Management of Social Networking

Management of Social Networking by Industry

Implementation of Internal Social Media Strategies

Formal Written Policies on Social Media Use among Internal Social Media Users

Use of Measurement Platforms among Internal Social Media Users

Motivators for Using Social Media Tools

Departments of Greatest Involvement in Social Media

Departments of Involvement by Industry

Expected Change in Use of Social Media byPurpose

Expected Change in Use of Social Media by Industry

Expected Change in Resources Devoted to Social Mediaby Purpose

Expected Change in Resources Devoted to Social Mediaby Industry

Country of Residence by Social Network Purpose

Country of Residence by Department

Country of Residence by Industry

Industries

Departments

Company's Number of Employees

Roles the Company

Company's Revenue in 2012

Gender

Age Group

Education Level

Race/Ethnicity

Gross Salary in 2012

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The primary aim of this research is to gauge the use trends of social networking within a business context, specifically related to internal communications. The study covers drivers for social media use, prevalence of engagement, and management tool use as well as factors used to determine social media. About 60% of companies use social media for internal communications, either in combination with external use or for internal use only. For internal social networking users, the top benefits of using social media within the organization are the ability to obtain low-cost exposure for the company and to receive customer feedback quickly. The largest proportion has already fully implemented a company policy for social media use.
More Information
No Index No
Podcast No
Author Diana Herrera
Industries Information Technology
WIP Number NDC8-01-00-00-00
Is Prebook No