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Uncovering Use Prevalence and Methods of Organizational Use
23-May-2014
North America
Customer Research
NDC8-01-00-00-00
IT00724-NA-CR_01987
The primary aim of this research is to gauge the use trends of social networking within a business context, specifically related to internal communications. The study covers drivers for social media use, prevalence of engagement, and management tool use as well as factors used to determine social media. About 60% of companies use social media for internal communications, either in combination with external use or for internal use only. For internal social networking users, the top benefits of using social media within the organization are the ability to obtain low-cost exposure for the company and to receive customer feedback quickly. The largest proportion has already fully implemented a company policy for social media use.
Research Background and Objectives
Methodology
Executive Summary
Those Who Use Social Media for Internal Communications
Use of Social Media Technologies by Department
Use of Social Media Technologies by Industry
Social Media Tools Used
Overview of Market Segmentation
Projected Changes in Use Levels and Resource Allocation and Adoption Levels of Social Media Tools
The High Involvement Segment—Strongest Believer in the Benefits of Social Media as a Communication Channel
Segments Not Associating Operational Benefits with Social Media Use
The Marketing Focused Segment—Least Concerned about the Legal and Operational Risks of Social Media
Top Potential Benefits of Social Media by Internal Social Networking Users
Top Social Media Sites Used
Social Media Sites Used Personally on a Professional Basis by Department
Social Media Sites Used Personally on a Professional Basis by Industry
Social Media Sites that the Company Currently Uses by Department
Social Media Sites that the Company Currently Uses by Industry
Overall Best Consumer Social Media Sites for Business
Mobile Devices Used to Access Social Networks
Mobile Devices Used to Access Social Networks by Department
Mobile Devices Used to Access Social Networks by Industry
Initiation of Social Media Tools by Department
Initiation of Social Media Tools by Industry
Management of Social Networking
Management of Social Networking by Industry
Implementation of Internal Social Media Strategies
Formal Written Policies on Social Media Use among Internal Social Media Users
Use of Measurement Platforms among Internal Social Media Users
Motivators for Using Social Media Tools
Departments of Greatest Involvement in Social Media
Departments of Involvement by Industry
Expected Change in Use of Social Media byPurpose
Expected Change in Use of Social Media by Industry
Expected Change in Resources Devoted to Social Mediaby Purpose
Expected Change in Resources Devoted to Social Mediaby Industry
Country of Residence by Social Network Purpose
Country of Residence by Department
Country of Residence by Industry
Industries
Departments
Company's Number of Employees
Roles the Company
Company's Revenue in 2012
Gender
Age Group
Education Level
Race/Ethnicity
Gross Salary in 2012
Legal Disclaimer
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
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| Deliverable Type | Customer Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Diana Herrera |
| Industries | Information Technology |
| WIP Number | NDC8-01-00-00-00 |
| Is Prebook | No |
The Impact of Social Media on Internal Communications in the Corporate Environment
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