The Smartphones and Tablet Market in South Asia

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Driven by infusion of low cost devices and increasing penetration of mobile internet services, the Smartphones and Tablet market in South Asia is on an unprecedented growth trajectory .This research study provides an overview of the smartphone and tablet market in South Asia. It discusses in detail the market trends as well as drivers and challenges that affect the growth of the market. The study includes demand forecast for unit shipments and revenues from the smartphone and tablet PC sales in India, Bangladesh and Sri Lanka. A competitive intelligence section for each country has also been provided. The base year of the study is 2012 and the forecast period is 2013-2019.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—DefinitionsMarket Overview—Key Questions This Study Will AnswerMarket Overview—Distribution ChannelsExternal Challenges: Drivers and Restraints—Total Smartphone and Tablet MarketDrivers and RestraintsForecasts and Trends—Total Smartphone and Tablet MarketForecast AssumptionsTotal Smartphone and Tablet Market—Unit Shipment and Revenue ForecastUnit Shipment and Revenue Forecast DiscussionTotal Smartphone and Tablet Market—Pricing Trends and ForecastPricing Trends and Forecast DiscussionTotal Smartphone and Tablet Market—Percent Revenue Forecast by CountryPorter’s Five Forces Analysis of Smartphone and Tablet Market in South AsiaSmartphone Segment BreakdownSmartphone Segment BreakdownSmartphone Segment—Market Engineering MeasurementsSmartphone Segment—Unit Shipment and Revenue ForecastSmartphone Segment—Unit Shipment and Revenue Forecast DiscussionSmartphone Segment—Pricing Trends and ForecastTablet Segment BreakdownTablet Segment BreakdownTablet Segment—Market Engineering MeasurementsTablet Segment—Unit Shipment and Revenue ForecastTablet Segment—Unit Shipment and Revenue Forecast DiscussionTablet Segment—Pricing Trends and ForecastIndia BreakdownIndia BreakdownIndia Smartphone and Tablet Market—Unit Shipment and Revenue ForecastIndia Smartphone Segment BreakdownIndia Smartphone Segment—Unit Shipment and Revenue ForecastSmartphone Segment — Unit Shipment Forecast by TechnologySmartphone Segment — Unit Shipment Forecast by PriceSmartphone Segment — Unit Shipment Forecast by Operating SystemIndia Smartphone Segment—Unit Shipment and Revenue Forecast DiscussionIndia Smartphone Segment—Pricing Trends and ForecastDistribution Channel StructureDistribution Channel OverviewPrevalent Distribution Models in India- A SnapshotDistribution Channel DiscussionDistribution Channel Discussion(Contd.)Demand AnalysisDemand Analysis–Respondent ProfileSmartphones–Adoption and TrendsSmartphones–Operating SystemDesired Price of SmartphoneMarket Share and Competitive Analysis— Smartphone SegmentIndia Smartphone Segment Market ShareSmartphone Segment — Vendor-wise Unit ShipmentsVendor Roadmap–SamsungVendor Roadmap–NokiaVendor Roadmap–RIMVendor Roadmap–HTCVendor Roadmap–AppleIndia Smartphone Segment—Competitive HighlightsIndia Smartphone Segment—Competitive Highlights (continued)India Smartphone Segment—Competitive Highlights (continued)India Smartphone Segment—Competitive Highlights (continued)India Smartphone Segment—Competitive Highlights (continued)India Smartphone Segment—Competitive Highlights (continued)India Smartphone Segment—Competitive Highlights (continued)India Smartphone Segment—Competitive Highlights (continued)Smartphone Operating System in IndiaSmartphone Operating System Market ShareSmartphone Operating System Market ShareIndia Tablet Segment BreakdownIndia Tablet Segment—Unit Shipment and Revenue ForecastTablet Segment — Unit Shipment Forecast by Form FactorTablet Segment — Unit Shipment Forecast by Voice-Calling SupportTablet Segment — Unit Shipment Forecast by PriceIndia Tablet Segment—Unit Shipment and Revenue Forecast DiscussionIndia Tablet Segment—Pricing Trends and ForecastDistribution Channel StructureTablet PC Sales and Distribution Channel OverviewPrevalent Distribution Models in India- Incentive Structure for the Channel PartnersDistribution Channel Discussion and Key TrendsMarket Share and Competitive Analysis— Tablet SegmentIndia Tablet Segment Market ShareTablet Segment —Vendor-wise Unit ShipmentsProduct Roadmap – MicromaxProduct Roadmap – SamsungProduct Roadmap – AppleProduct Roadmap – HCL Infosystems Ltd.India Tablet Segment—Competitive HighlightsIndia Tablet Segment—Competitive Highlights (continued)India Tablet Segment—Competitive Highlights (continued)India Tablet Segment—Competitive Highlights (continued)Tablet Operating System in IndiaTablet Operating System Market ShareMobile Applications Ecosystem in IndiaTypes of Mobile Application StoresMobile Applications—Revenue and Business ModelsMobile Applications Ecosystem in IndiaSmartphone and Tablet Market — Data Usage ForecastBangladesh BreakdownBangladesh BreakdownBangladesh Smartphone and Tablet Market—Unit Shipment and Revenue ForecastBangladesh Smartphone Segment BreakdownBangladesh Smartphone Segment—Unit Shipment and Revenue ForecastSmartphone Segment—Unit Shipment Forecast by TechnologySmartphone Segment — Unit Shipment Forecast by PriceSmartphone Segment — Unit Shipment Forecast by Operating SystemBangladesh Smartphone Segment—Unit Shipment and Revenue Forecast DiscussionBangladesh Smartphone Segment—Pricing Trends and ForecastMarket Share and Competitive Analysis— Smartphone SegmentBangladesh Smartphone Segment Market ShareSmartphone Segment—Vendor-wise Unit ShipmentsBangladesh Smartphone Segment—Competitive HighlightsBangladesh Smartphone Segment—Competitive Highlights (continued)Smartphone Operating System in BangladeshSmartphone Operating System Market ShareBangladesh Tablet Segment BreakdownBangladesh Tablet Segment—Unit Shipment and Revenue ForecastTablet Segment — Unit Shipment Forecast by Form FactorTablet Segment — Unit Shipment Forecast by Voice-Calling SupportTablet Segment — Unit Shipment Forecast by PriceBangladesh Tablet Segment—Unit Shipment and Revenue Forecast DiscussionBangladesh Tablet Segment—Pricing Trends and ForecastMarket Share and Competitive Analysis— Tablet SegmentBangladesh Tablet Segment Market ShareTablet Segment—Vendor-wise Unit ShipmentsDistribution Structure for Smartphones and TabletsDistribution Channel DiscussionMobile Applications Ecosystem in BangladeshMobile Applications Ecosystem in BangladeshSmartphone and Tablet Market—Data Usage ForecastSri Lanka BreakdownSri Lanka BreakdownSri Lanka Smartphone and Tablet Market—Unit Shipment and Revenue ForecastSri Lanka Smartphone Segment BreakdownSri Lanka Smartphone Segment—Unit Shipment and Revenue ForecastSmartphone Segment — Unit Shipment Forecast by TechnologySmartphone Segment — Unit Shipment Forecast by PriceSmartphone Segment — Unit Shipment Forecast by Operating SystemSri Lanka Smartphone Segment—Unit Shipment and Revenue Forecast DiscussionSri Lanka Smartphone Segment—Pricing Trends and ForecastMarket Share and Competitive Analysis— Smartphone SegmentSri Lanka Smartphone Segment Market ShareSmartphone Segment — Vendor-wise Unit ShipmentsSri Lanka Smartphone Segment—Competitive HighlightsSri Lanka Smartphone Segment—Competitive Highlights (continued)Smartphone Operating System in Sri LankaSmartphone Operating System Market ShareSri Lanka Tablet Segment BreakdownSri Lanka Tablet Segment—Unit Shipment and Revenue ForecastTablet Segment — Unit Shipment Forecast by Form FactorTablet Segment — Unit Shipment Forecast by Voice-Calling SupportTablet Segment — Unit Shipment Forecast by PriceSri Lanka Tablet Segment—Unit Shipment and Revenue Forecast DiscussionSri Lanka Tablet Segment—Pricing Trends and ForecastMarket Share and Competitive Analysis— Tablet SegmentSri Lanka Tablet Segment Market ShareTablet Segment — Vendor-wise Unit ShipmentsDistribution Structure for Smartphones and TabletsDistribution Channel DiscussionMobile Applications Ecosystem in Sri LankaMobile Applications Ecosystem in Sri LankaSmartphone and Tablet Market—Data Usage ForecastThe Last WordThe Last Word—Predictions Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of Information on Smartphone and Tablet MarketLearn More—Next Steps




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