The aim of this research is to accurately identify and analyse the South African market for dental products. This research project will give an overview of the total dental industry with the main focus on the dental products industry. Specific areas of focus are: direct restoration procedures products, indirect restoration procedures products and dental anaesthesia products. Insights into the industry challenges, market drivers, and market restraints that impact on the dynamics of the dental products market are provided within the research service. Key market participants are identified and company market shares by product segment are quantified.