Top End User Priorities in Digital Transformation, Global, 2019

Top End User Priorities in Digital Transformation, Global, 2019

Gain a Competitive Advantage Using Customer Insights

RELEASE DATE
17-Sep-2019
REGION
North America
Research Code: K40C-01-00-00-00
SKU: IT03938-NA-MO_23602

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Description

Across industries, companies expect to increase their IT and Communications investments by 18 to 25%. Almost 99% of businesses have a digital transformation today; however, 18% believe they are behind others on their journey. This is good news for technology vendors; but the key to success is to gain a deeper understanding of their corporate objectives and delivering solutions that solve real problems. This study takes a close look at top company goals across industries, regions and business sizes to discover opportunities for IT and Communications companies. Which technologies will help companies best achieve their corporate goals. Which companies are considered cutting-edge in developing digital solutions?

The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) and communications, specifically: Enterprise Mobility Management, Digital Commerce, Unified Communications & Collaboration (UCC), Data Centers & Cloud Infrastructure, Digital Marketing (Omnichannel Marketing, Marketing Automation), Customer Experience Management, Cybersecurity, Enterprise Information Management (Enterprises Content Management), Enterprise Resource Planning (ERP), and Analytics. We also gained insights on implementation plans of emerging technologies such as Internet of Things (IoT), Blockchain, and Artificial Intelligence (AI).

o Discover the top business objectives and challenges facing companies across verticals and regions
o Understand the IT-related challenges that organizations face today
o Assess the current and future use of IT and communications technologies
o Evaluate factors that drive investments in digital transformation
o Gauge digital transformation trends
o Appraise available IT budgets
o Compare and contrast challenges, drivers, and investments across verticals
o Find gaps in CEO vs. CIO goals and plans

Improving customer experience and satisfaction is the most important business goal for the next two years, followed by improving operational efficiencies, and launching new products and services.

Nearly one-third of respondents believe that enhancing sales and marketing effectiveness, boosting creativity and innovation, and expanding to new markets are among the top 3 priorities for their business growth over the next two years.

Improving operational efficiencies is a top priority in APAC and LA, while enhancing customer experience and satisfaction is the most important corporate goal in NA and Europe.

Over the next two years, half of the Finance, Banking & Insurance and Healthcare sectors plan to focus on customer experience and satisfaction whereas half of the Travel & Hospitality and Retail industries intend to improve operational efficiencies.

Keeping up with new and continuously evolving security threats is a key reason for digital transformation to remain an ongoing process. Security is cited as the number one critical decision making factor. It’s also one of the top reasons companies plan to replace technologies they currently own/use. Ensuring a high level of network security must be a big part of decision making when developing products over the next two years.

There is a correlation between IT investments and end user revenue growth. Combined with an expected increase in IT investments of 22%, vendors have opportunities for growth over the next two years.

Customer satisfaction and improving sales are the major drivers behind the adoption of digital transformation. Companies that are able to effectively help end-user industries to implement a digital transformation strategy will be the winners.

Author: Alpa Shah

Table of Contents

Research Objectives

Survey Methodology

Top End User Priorities in Digital Transformation—Respondent IT/Communications Decision Maker Profile, Global, 2019

Top End User Priorities in Digital Transformation—Respondent IT/Communications Decision Maker Profile, Global, 2019 (continued)

Top End User Priorities in Digital Transformation—Respondents by Industry Sector, Global, 2019

Top End User Priorities in Digital Transformation—Respondent's Job Titles, Global, 2019

Top Business Objectives

Digital Transformation Implementation Stages

Digital Transformation Strategies

Adoption of Digital Solutions

Emerging Technologies—IoT

Emerging Technologies—AI and Machine Learning

Emerging Technologies—Block Chain/Distributed Ledger Technology (DLT)

Allocation of IT\Telecom Budget

Top End User Priorities in Digital Transformation—Top Business Goals, Global, 2019 to 2020

Top End User Priorities in Digital Transformation—Top Business Goals by Region, Global, 2019 to 2020

Top End User Priorities in Digital Transformation—Top 3 Business Goals by Business Verticals, Global, 2019 to 2020

Top End User Priorities in Digital Transformation—Top 3 Business Goals by Business Size, Global, 2019 to 2020

Top End User Priorities in Digital Transformation—Top 3 Business Goals by CEO vs CTO/CIO, Global, 2019 to 2020

Top End User Priorities in Digital Transformation—Level of Company Performance Against Own Targets, Top 2 Boxes, Global, 2019

Top End User Priorities in Digital Transformation—Level of Company Performance Against Own Targets, Global, 2019

Top End User Priorities in Digital Transformation—Level of Company Performance Against Own Targets by Region, Top 2 Boxes, Global, 2019

Top End User Priorities in Digital Transformation—Level of Company Performance Against Own Targets by Business Size, Top 2 Boxes, Global, 2019

Top End User Priorities in Digital Transformation—Stage of Digital Transformation, Global, 2019

Top End User Priorities in Digital Transformation—Impact of Digital Transformation on Departments, Top 2 Boxes, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Impact of Digital Transformation on Departments by Region, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—How Companies Plan to Measure their Digital Transformation Success, Global, 2019

Top End User Priorities in Digital Transformation—Top IT Challenges, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Challenges by Region, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Challenges by Industry Types, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Challenges by Company Size, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Challenges by CEO vs CTO/CIO, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Adoption of IT/Telecom Solutions, Global, 2019

Top End User Priorities in Digital Transformation—IT/Telecom Solutions Investment Plans, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—IT/Telecom Solutions Investment Plans Among Non-Users, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Adoption of Emerging Technologies, Global, 2019

Top End User Priorities in Digital Transformation—Critical Decision Making Factors, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Critical Decision Making Factors by Region, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Critical Decision Making Factors by Vertical, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Critical Decision Making Factors by Business Size, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Critical Decision Making Factors by CEO vs CTO/CIO, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Investment Drivers, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Investment Drivers by Region, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Investment Drivers by Industry Types, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Investment Drivers by Company Size, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Top IT Investment Drivers by CEO vs CTO/CIO, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Competitive Advantages of Digital Solutions, Global, 2019

Top End User Priorities in Digital Transformation—Primary Purchasing Channels, Global, 2019

Top End User Priorities in Digital Transformation—Primary Purchasing Channels by Business Verticals, Global, 2019

Top End User Priorities in Digital Transformation—Technologies at Risk of Being Replaced, Global, 2019

Top End User Priorities in Digital Transformation—Why Technologies are Being Replaced, Global, 2019

Top End User Priorities in Digital Transformation—Top Potential Security Threats, Global, 2019

Top End User Priorities in Digital Transformation—Top Potential Security Threats by Business Verticals, Global, 2019

Top End User Priorities in Digital Transformation—How Common are Security Threats?, Global, 2019

Top End User Priorities in Digital Transformation—Adoption of Internet of Things (IoT), Global, 2019

Top End User Priorities in Digital Transformation—Adoption of Internet of Things (IoT) by Industry Verticals, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Competitive Advantages of Internet of Things (IoT), Global, 2019

Top End User Priorities in Digital Transformation—Competitive Advantages of Internet of Things (IoT) by Industry Vertical, Global, 2019

Top End User Priorities in Digital Transformation—Implementation Stage of Internet of Things Internet of Things (IoT), Global, 2019

Top End User Priorities in Digital Transformation—Implementation Stage of Internet of Things Internet of Things (IoT) by Industry Vertical, Global, 2019

Top End User Priorities in Digital Transformation—Top Reasons for Internet of Things (IoT) Investment, Global, 2019

Top End User Priorities in Digital Transformation—Top Reasons for Internet of Things (IoT) Investment by Region, Global, 2019 to 2020

Top End User Priorities in Digital Transformation—Outsourcing Preferences of Internet of Things (IoT) Solutions, Global, 2019

Top End User Priorities in Digital Transformation—Outsourcing Preferences of Internet of Things (IoT), Global, 2019

Top End User Priorities in Digital Transformation—Concerns Regarding Internet of Things (IoT), Global, 2019

Top End User Priorities in Digital Transformation—Adoption of Artificial Intelligence & Machine Learning, Global, 2020 to 2021

Top End User Priorities in Digital Transformation—Adoption of Artificial Intelligence & Machine Learning by Industry Verticals, Global, 2019

Top End User Priorities in Digital Transformation—Implementation Stage of Artificial Intelligence & Machine Learning by Industry Vertical, Global, 2019

Top End User Priorities in Digital Transformation—Implementation Stage of Artificial Intelligence & Machine Learning, Global, 2019

Top End User Priorities in Digital Transformation—Competitive Advantages of AI & Machine Learning, Global, 2019

Top End User Priorities in Digital Transformation—Competitive Advantages of AI & Machine Learning by Industry Vertical, Global, 2019

Top End User Priorities in Digital Transformation—Reasons Cited for Investing in AI/Machine Learning, Global, 2019

Top End User Priorities in Digital Transformation—Reasons Cited for Investing in AI/Machine Learning by Region, Global, 2019

Top End User Priorities in Digital Transformation—Reasons Cited for Investing in AI/Machine Learning by Business Size, Global, 2019

Top End User Priorities in Digital Transformation—Concerns Regarding AI & Machine Learning Investments, Global, 2019

Top End User Priorities in Digital Transformation—Outsourcing Preferences of AI & Machine Learning Solutions, Global, 2019

Top End User Priorities in Digital Transformation—Outsourcing Preferences of AI & Machine Learning Solutions, Global, 2019 (continued)

Top End User Priorities in Digital Transformation—Adoption of Blockchain/DLT by Industry Verticals, Global, 2019

Top End User Priorities in Digital Transformation—Adoption of Blockchain/DLT by Industry Verticals, Global, 2019 (continued)

Top End User Priorities in Digital Transformation—Implementation Stage of Blockchain/DLT, Global, 2019

Top End User Priorities in Digital Transformation—Implementation Stage of Blockchain/DLT by Industry Vertical, Global, 2019

Top End User Priorities in Digital Transformation—Competitive Advantages of Blockchain/DLT, Global, 2019

Top End User Priorities in Digital Transformation—Competitive Advantages of Blockchain/DLT by Industry Vertical, Global, 2019

Top End User Priorities in Digital Transformation—Top Reasons Cited for Investing in Blockchain/DLT, Global, 2019

Top End User Priorities in Digital Transformation—Concerns Regarding Blockchain/DLT, Global, 2019

Top End User Priorities in Digital Transformation—Concerns Regarding Blockchain/DLT by Region, Global, 2019

Top End User Priorities in Digital Transformation—Concerns Regarding Blockchain/DLT by Business Size, Global, 2019

Top End User Priorities in Digital Transformation—Outsourcing of Blockchain/DLT Solutions, Global, 2019

Top End User Priorities in Digital Transformation—Outsourcing of Blockchain/DLT Solutions, Global, 2019 (continued)

Top End User Priorities in Digital Transformation—Global Annual Revenues, Global, 2019

Top End User Priorities in Digital Transformation—Allocation of IT/Telecom Budget, Global, 2019

Top End User Priorities in Digital Transformation—Mean Percentage of Annual IT/Telecom Budget Increase, Global, 2020

Top End User Priorities in Digital Transformation—Allocation of IT/Telecom Budget by Industry Vertical, Global, 2019

Top End User Priorities in Digital Transformation—Allocation of IT/Telecom Budget by Industry Vertical, Global, 2019 (continued)

Top End User Priorities in Digital Transformation—Allocation of IT/Telecom Budget by Industry Vertical, Global, 2019 (continued)

Top End User Priorities in Digital Transformation—Relationship of IT Spending with Revenue Growth, Global, 2019

Strategic Imperatives for Success and Growth

The Last Word—Three Big Predictions

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Across industries, companies expect to increase their IT and Communications investments by 18 to 25%. Almost 99% of businesses have a digital transformation today; however, 18% believe they are behind others on their journey. This is good news for technology vendors; but the key to success is to gain a deeper understanding of their corporate objectives and delivering solutions that solve real problems. This study takes a close look at top company goals across industries, regions and business sizes to discover opportunities for IT and Communications companies. Which technologies will help companies best achieve their corporate goals. Which companies are considered cutting-edge in developing digital solutions? The overall research objective is to measure the current use and future decision making behavior toward information technology (IT) and communications, specifically: Enterprise Mobility Management, Digital Commerce, Unified Communications & Collaboration (UCC), Data Centers & Cloud Infrastructure, Digital Marketing (Omnichannel Marketing, Marketing Automation), Customer Experience Management, Cybersecurity, Enterprise Information Management (Enterprises Content Management), Enterprise Resource Planning (ERP), and Analytics. We also gained insights on implementation plans of emerging technologies such as Internet of Things (IoT), Blockchain, and Artificial Intelligence (AI). o Discover the top business objectives and challenges facing companies across verticals and regions o Understand the IT-related challenges that organizations face today o Assess the current and future use of IT and communications technologies o Evaluate factors that drive investments in digital transformation o Gauge digital transformation trends o Appraise available IT budgets o Compare and contrast challenges, drivers, and investments across verticals o Find gaps in CEO vs. CIO goals and plans Improving customer experience and satisfaction is the most important business goal for the next two years, followed by improving operational efficiencies, and launching new products and services. Nearly one-third of respondents believe that enhancing sales and marketing effectiveness, boosting creativity and innovation, and expanding to new markets are among the top 3 priorities for their business growth over the next two years. Improving operational efficiencies is a top priority in APAC and LA, while enhancing customer experience and satisfaction is the most important corporate goal in NA and Europe. Over the next two years, half of the Finance, Banking & Insurance and Healthcare sectors plan to focus on customer experience and satisfaction whereas half of the Travel & Hospitality and Retail industries intend to improve operational efficiencies. Keeping up with new and continuously evolving security threats is a key reason for digital transformation to remain an ongoing process. Security is cited as the number one critical decision making factor. It’s also one of the top reasons companies plan to replace technologies they currently own/use. Ensuring a high level of network security must be a big part of decision making when developing products over the next two years. There is a correlation between IT investments and end user revenue growth. Combined with an expected increase in IT investments of 22%, vendors have opportunities for growth over the next two years. Customer satisfaction and improving sales are the major drivers behind the adoption of digital transformation. Companies that are able to effectively help end-user industries to implement a digital transformation strategy will be the winners. Author: Alpa Shah
More Information
No Index No
Podcast No
Predecessor K1E1-01-00-00-00
Author Alpa Shah
Industries Information Technology
WIP Number K40C-01-00-00-00
Is Prebook No
GPS Codes 99E6-C1,9702-C1,9705-C1,9A5B-C1,9AA5-C1,9658,9A3A,9B07-C1