Trends in the Customer Experience Management Market

Information TechnologyTrends in the Customer Experience Management Market

Organisations Wanting to be Truly Customer-centric Must Actively Manage the Customer Journey

RELEASE DATE
03-Jul-2015
REGION
North America
Deliverable Type
Market Research
Research Code: 9857-00-5E-00-00
SKU: IT00166-NA-MR_01160
AvailableYesPDF Download

$1,500.00

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SKU
IT00166-NA-MR_01160

Trends in the Customer Experience Management Market
Published on: 03-Jul-2015 | SKU: IT00166-NA-MR_01160

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$1,500.00

$1,125.00save 25 %

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Frost & Sullivan discusses the real benefits provided by customer experience management (CXM) solutions, illustrating the 9 hottest trends characterising the CXM space in 2015 and offering advice to end users and vendors on how to procure and promote CXM solutions. Vendors claiming to offer CXM solutions cluster into 1 of 5 groups depending on the breadth of the solution and the degree to which it requires integration. Data analytics is the engine at the heart of a CXM solution, managing the whole customer journey. Silos are the key barrier to CXM adoption.

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Frost & Sullivan discusses the real benefits provided by customer experience management (CXM) solutions, illustrating the 9 hottest trends characterising the CXM space in 2015 and offering advice to end users and vendors on how to procure and promote CXM solutions. Vendors claiming to offer CXM solutions cluster into 1 of 5 groups depending on the breadth of the solution and the degree to which it requires integration. Data analytics is the engine at the heart of a CXM solution, managing the whole customer journey. Silos are the key barrier to CXM adoption.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Alexander Michael
Industries Information Technology
WIP Number 9857-00-5E-00-00
Is Prebook No