Turkish Generator Sets Market, Forecast to 2021

The Industry is Set to Continue its Growth Despite the Tough Market Conditions

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The Turkish genset market shrank because of challenging market conditions, the generator set market is expected to recover 2017 onward taking advantage of its strategic position as an import-export hub. Despite the market's settled structure, fierce competition and price-oriented approach combined with macro-economic factors have put pressure on the market players. However, the market still offers the players opportunities to preserve their shares thanks to the customers' demand for quality and comfort for uninterrupted living. On the other hand, the infrastructural projects has an ongoing effect on the growth of the market. The market is estimated as USD 305 million and forecasted to reach USD 352 million in 2021 and dominated by diesel gensets. In terms of revenue, 375 kVA and above range take the higher stake whereas it’s the opposite in terms of volume; below 375 kVA output range has the highest volume.

Research Aim:
The aim of this research is to identify the value of the gen-set market in Turkey and to predict potential growth by 2021.

Research Scope:
•     Looking into driving factors such as ongoing construction activities, Ministry of Helath’s investments, regulation enforcing the installation of gensets in buildings taller than 51.5 m, tax advantages for Eu importers in free zones
•     Analyzing market barriers such as negative impact of the failed coup attempt, uncertainty amongst the investors
•     Providing revenue for gensets for the years between 2013 and 2021
•     Discussing the trends in four end-user types: public/infrastructure, industrial, commercial and residential
•     Analysing the gensets by output ranges and highlighting the trends
•     Highlighting the main genset companies, their market shares, and competitive profiles

Key Questions this Study will Answer:
•     Is the market growing, how long will it continue to grow and at what rate?
•     Which specific segments are growing? Why?
•     How important is customer price sensitivity and what are the deciding factors for price?
•     What are the major sales channels for this market and what is their future development?
•     Are the products/services offered today meeting customer needs or is additional development needed?
•     Which are the major market participants and what are their market shares?

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Scope Definitions
Market Overview
3. Drivers and Restraints—Total Genset Market
Market Drivers
Market Restraints
4. Forecasts and Trends—Total Genset Market
Market Engineering Measurements
Revenue Forecast
Pricing Trends
Revenue Split by End Users
Revenue Split by Application
Percent Revenue Forecast by Output Range
Revenue Forecast by Output Range
Market Share by Generator Set Type
Distribution Channel Analysis
Infrastructure and Transportation—Istanbul Metro Project
Diesel Engine Import Analysis by Power Ranges
Diesel Engine Import Analysis by Companies
Key Selection Criteria
Trends
Import and Export Analysis
Import Breakdown by Countries and Genset Output Range
Export Breakdown by Countries and Genset Output Range
5. Market Share and Competitive Analysis—Total Genset Market
Market Share
Market Share Analysis
Competitive Structure
Competitive Forces—Porter’s Forces
Competitive Landscape—Aksa Profile
Competitive Landscape—Teksan Profile
Competitive Landscape—Borusan Makina ve Güç Sistemleri-Cat Profile
Competitive Landscape—Competitors’ Key Highlights
6. Growth Opportunities and Companies to Action
Growth Opportunity 1—Healthcare Segment
Growth Opportunity 2—Ongoing Construction Market
Growth Opportunity 3—Geographic Expansion
Growth Opportunity 4—Vision Transformation
Strategic Imperatives for Success and Growth
7. Key Conclusions
Key Conclusions
Legal Disclaimer
8. Appendix
Infrastructure and Transportation—Istanbul Metro Projects
Profiles of Contract-Signed / Under Construction PPP Hospital Projects
Market Engineering Methodology
Learn More—Next Steps

Infographic



List of Figures & Charts

1. Total Genset Market: Market Overview, Turkey, 2016
2. Total Genset Market: Key Market Drivers, Turkey, 2017–2021
3. Total Genset Market: Key Market Restraints, Turkey, 2017–2021
4. Total Genset Market: Market Engineering Measurements, Turkey, 2016
5. Total Genset Market: Key Selection Criteria, Turkey, 2016


1. Total Genset Market: Market Engineering Measurements, Turkey, 2016
2. Total Genset Market: Revenue Forecast, Turkey, 2013–2021
3. Total Genset Market: Relative Pricing Based on MTU’s Engine, Turkey, 2016
4. Total Genset Market: Revenue Split by End Users, Turkey, 2016
5. Total Genset Market: Revenue Split by Application, Turkey, 2016
6. Total Genset Market: Percent Revenue Forecast by Output Range, Turkey, 2010, 2016, and 2021
7. Total Genset Market: Revenue Forecast by Output Range, Turkey, 2010, 2016, and 2021
8. Total Genset Market: Market Share by Genset Type, Turkey, 2016
9. Total Genset Market: Market Share by Genset Type, Turkey, 2021
10. Total Genset Market: Distribution Channel Analysis, Turkey, 2016
11. Import Countries, Turkey, 2015
12. Export Countries, Turkey, 2015
13. Total Genset Market: Import Countries Market Share by Genset Output Range, Turkey, 2015
14. Total Genset Market: Export Countries Market Share by Genset Output Range, Turkey, 2015
15. Total Genset Market: Percent Revenue Breakdown, Turkey, 2016



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