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The Industry is Set to Continue its Growth Despite the Tough Market Conditions
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The Turkish genset market shrank because of challenging market conditions, the generator set market is expected to recover 2017 onward taking advantage of its strategic position as an import-export hub. Despite the market's settled structure, fierce competition and price-oriented approach combined with macro-economic factors have put pressure on the market players. However, the market still offers the players opportunities to preserve their shares thanks to the customers' demand for quality and comfort for uninterrupted living. On the other hand, the infrastructural projects has an ongoing effect on the growth of the market. The market is estimated as USD 305 million and forecasted to reach USD 352 million in 2021 and dominated by diesel gensets. In terms of revenue, 375 kVA and above range take the higher stake whereas it’s the opposite in terms of volume; below 375 kVA output range has the highest volume.Research Aim: The aim of this research is to identify the value of the gen-set market in Turkey and to predict potential growth by 2021.Research Scope: • Looking into driving factors such as ongoing construction activities, Ministry of Helath’s investments, regulation enforcing the installation of gensets in buildings taller than 51.5 m, tax advantages for Eu importers in free zones• Analyzing market barriers such as negative impact of the failed coup attempt, uncertainty amongst the investors• Providing revenue for gensets for the years between 2013 and 2021• Discussing the trends in four end-user types: public/infrastructure, industrial, commercial and residential• Analysing the gensets by output ranges and highlighting the trends• Highlighting the main genset companies, their market shares, and competitive profilesKey Questions this Study will Answer:• Is the market growing, how long will it continue to grow and at what rate?• Which specific segments are growing? Why? • How important is customer price sensitivity and what are the deciding factors for price?• What are the major sales channels for this market and what is their future development?• Are the products/services offered today meeting customer needs or is additional development needed? • Which are the major market participants and what are their market shares?
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