This research service analyzes the market for cell-based assays within the United States. This market was divided into three segments, covering cell growth-associated assays, cell death-associated assays, and functional cell assays. Each segment of this service provides an overview, analysis of products available, revenue forecasts, and market share analysis. Key challenges and strategies are covered for the total market, as are market drivers and restraints. This study presents information on key research and drug discovery applications expected to influence the market, and highlights recent developments and product features that should be emulated by market participants to achieve corporate growth objectives.