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An Insight into the Dynamics and Impact of the ASEAN Economic Community on the Region's Food Market
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The six major economies of the Association of Southeast Asian Nations (ASEAN) account for 96% of the ASEAN food and beverage (F&B) market. The ASEAN-6—which includes Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines—is a key growth area in the greater Asia-Pacific region. This market insight examines the major trends in the ASEAN-6 food and beverage market, particularly how the market is shaped by economic influences and Mega Trends which will define the profitability and sustainability of this industry moving forward. The Mega Trends of particular importance in the region include globalization, urbanization, Gen-Y, health and wellness, and sustainability.
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