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Voice of the Customer: European SD-WAN & SASE Buyers’ Insights, 2024
Digitization Imperatives and Positive Business Outcomes Drive the Implementation of Enterprise Network Services
01-Sep-2025
Europe
Customer Research
KB8E-01-00-00-00
IT_2025_33768
In this report, Frost & Sullivan presents key findings from a survey conducted among European enterprises regarding their preferences for SD-WAN and SASE. The survey targeted IT and network decision-makers in various sectors, including financial services, healthcare, retail, government, technology, and manufacturing within the European market. It aimed to gather insights on preferences for adopting SD-WAN and SASE, identify main demand drivers, analyze deployment trends, and outline the leading buying criteria for SD-WAN among European businesses.
Notable takeaways include that European organizations have realized several benefits from adopting SD-WAN, particularly improved user experience and enhanced application performance. Additionally, these organizations value the ability to implement a multicloud strategy, which provides scalability, flexibility, and agility, as well as the potential to automate provisioning and troubleshooting.
The report offers crucial insights into how the market is evolving regarding key drivers for SD-WAN technology and provides a comprehensive view of how the European market is expected to continue embracing SD-WAN in the future.
Author: Leandro Agion
Respondent Profiles
Key Findings
The Majority of European Businesses Are Embracing Digitalization
Businesses Outcomes from Digitalization
Main Areas of Technology Adoption
SD-WAN Adoption and Growth Prospects
Top Benefits from SD-WAN Deployments
SD-WAN Adoption Challenges
Top Criteria for Selecting an SD-WAN Solution
Buying Options for SD-WAN
Reasons for Choosing Managed SD-WAN
High Level of Awareness and Adoption of SASE
Key Drivers for SASE Deployment
Challenges in SASE Adoption
Most Important Component of SASE Services
Growth Opportunities Fuel the Growth Pipeline Engine™
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
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