Description

This research sets the stage for visionary thinking by identifying the most important mega trends in Africa, including potential scenarios of specific trends in 2020, and the implications of these mega trends in a transforming society. It focuses on eight Mega Trends, as identified by Frost & Sullivan. It provides an understanding of the nature and the significance of mega trends, while guiding the reader to make the all-important transition from macro to the micro analysis of business practices in this region. The report includes a summary of the key findings, an introduction to the concept of mega trends, a discussion on each of the eight mega trends with forecasted revenue figures until 2020, and a brief macro to micro analysis.