Analysis of Passenger Vehicle Pricing Strategies in Mexico, 2017

Macroeconomic Landscape, Trade Structure, Technological Roadmap, and Performance of Local Markets Driving Local Automotive Price Increase

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The Mexican market has witnessed a generalized increase in vehicle prices across all OEMs and automotive segments in the recent past. This study aims to analyze this phenomenon, taking into account the 2012–2017 period. The historic entry-trim and premium-trim prices for the 68 most commercialized passenger vehicles of each segment (covering A to D, 3 SUV sub-segments, and 3 pick-up sub-segments) within the top 10 selling OEMs in the Mexican market were registered to comprehend the specific pricing evolution trends.The first section of the study presents the scope, including the key factors impacting vehicle price structure in the Mexican market for the present period and trends towards 2023, to build a stro

Key Issues Addressed

  • How has vehicle pricing changed in Mexico from 2012 to 2017?
  • How are OEMs competing in the Mexican market with regard to pricing strategies? How has the ranking of top OEMs, models, and most-in-demand segments mutated between 2012 and 2017?
  • What are the key external factors influencing vehicle pricing strategies and what are the key trends to account for in the forecast period 2017–2023?
  • What are the key growth opportunities and strategic imperatives for success in terms of competitive pricing strategies towards 2023?

Table of Contents

1. Executive Summary
Key Findings
Factors Impacting Vehicle Price Structure Until 2023
OEM Comparison—Trim Level Price Positioning
Average Price of OEM Reference Fleet (Value-trim)
Vehicle Segment Comparison—Price Positioning
Average Increase in Vehicle Sales Price
2017 OEM (Model) Price Position/Rank—Entry Trim
2017 OEM (Model) Price Position/Rank—Premium Trim
Average Price Variation by Vehicle Model
2. Research Scope, Methodology, and Definitions
Research Scope
Research Scope (Reference Fleet)
Research Methodology
Study Definitions
3. Key Factors Impacting Vehicle Price Structure—Current and 2022 Outlook
Factor 1—Mexican Macro-economic Context
Factor 2—Mexican Automotive Market Performance
Factor 3—Uncertainty on NAFTA’s Future and Fuel Price Liberalization
Factor 4—Taxation Structure
Factor 5—Vehicle Portfolios and Product Lifecycle Changes
Factor 6—Current and Future Regulations (EPA/Euro Emission Norms)
Factor 7—Impact of New Technological Landscape on Automotive
Factor 8—Vehicle Customization, Features, and Technology Packages
Factor 9—Vehicle Customization and Variants
4. Price Analysis by Vehicle Segment
Vehicle Segment Comparison—Price Positioning (A-segment)
Vehicle Segment Comparison—Trim Variations (A-segment)
Vehicle Segment Comparison—Price Variations (B Hatch-segment)
Vehicle Segment Comparison—Trim Variations (B Hatch-segment)
Vehicle Segment Comparison—Price Variations (B Sedan-segment)
Vehicle Segment Comparison—Trim Variations (B Sedan-segment)
Vehicle Segment Comparison—Price Variations (C-segment)
Vehicle Segment Comparison—Trim Variations (C-segment)
Vehicle Segment Comparison—Price Variations (D-segment)
Vehicle Segment Comparison—Trim Variations (D-segment)
Vehicle Segment Comparison—Price Variations (SUV B/C-segments)
Vehicle Segment Comparison—Trim Variations (SUV B/C-segments)
Vehicle Segment Comparison—Price Variations (SUV D-segment)
Vehicle Segment Comparison—Trim Variations (SUV D-segment)
Vehicle Segment Comparison—Price Variations (SUV E/F-segments)
Vehicle Segment Comparison—Trim Variations (SUV E/F-segments)
Vehicle Segment Comparison—Price Variations (Mini Pick-ups)
Vehicle Segment Comparison—Trim Variations (Mini Pick-ups)
Vehicle Segment Comparison—Price Variations (Mid-size Pick-ups)
Vehicle Segment Comparison—Trim Variations (Mid-size Pick-ups)
Vehicle Segment Comparison—Price Variations (Full-size Pick-ups)
Vehicle Segment Comparison—Trim Variations (Full-size Pick-ups)
5. Price Analysis by OEM
Nissan’s Vehicle Portfolio Price Positioning
YoY Variation in Nissan’s Value-trim Prices
GM’s Vehicle Portfolio Price Positioning
YoY Variation in GM’s Value-trim Prices
Volkswagen’s Vehicle Portfolio Price Positioning
YoY Variation in Volkswagen Value-trim Prices
Toyota’s Vehicle Portfolio Price Positioning
YoY Variation in Toyota’s Value-trim Prices
FCA’s Vehicle Portfolio Price Positioning
YoY Variation in FCA’s Value-trim Prices
Honda’s Vehicle Portfolio Price Positioning
YoY Variation in Honda’s Value-trim Prices
KIA’s Vehicle Portfolio Price Po
YoY Variation in KIA’s Value-trim Prices
Ford’s Vehicle Portfolio Price Positioning
YoY Variation in Ford’s Value-trim Prices
Mazda’s Vehicle Portfolio Price Positioning
YoY Variation in Mazda’s Value-trim Prices
Hyundai’s Vehicle Portfolio Price Positioning
YoY Variation in Hyundai’s Value-trim Prices
6. Growth Opportunities (GO) and Strategic Imperatives
Growth Opportunity in Passenger Vehicle Pricing Strategies
Strategic Imperatives for Success and Growth
7. The Last Word
Key Conclusions and 2023 Outlook
Legal Disclaimer
8. Appendix
List of Exhibits
Abbreviations and Acronyms Used
9. The Frost & Sullivan Story


List of Figures & Charts

1. OEM Vehicle Pricing: 2017 OEM (Model) Price Position/Rank—Entry Trim, Mexico, 2017
2. OEM Vehicle Pricing: 2017 OEM (Model) Price Position/Rank—Premium Trim, Mexico, 2017
3. OEM Vehicle Pricing: Select Fleet by Segment and OEM, Mexico, 2017
4. OEM Vehicle Pricing: Automotive Exports by Recipient Country, Mexico, 2015–2017
5. OEM Vehicle Pricing: Overall Feature Package Summary, Mexico, 2017
6. OEM Vehicle Pricing: A-segment Price Variation Analysis of Trim Variations, Mexico, 2012–2017
7. OEM Vehicle Pricing: B Hatch-segment Price Variation Analysis, Mexico, 2012–2017
8. OEM Vehicle Pricing: B Sedan-segment Price Variation Analysis, Mexico, 2012–2017
9. OEM Vehicle Pricing: C-segment Price Variation Analysis, Mexico, 2012–2017
10. OEM Vehicle Pricing: D-segment Price Variation Analysis, Mexico, 2012–2017
11. OEM Vehicle Pricing: SUV B/C-segments Price Variation Analysis, Mexico, 2012–2017
12. OEM Vehicle Pricing: SUV D-segment Price Variation Analysis, Mexico, 2012–2017
13. OEM Vehicle Pricing: SUV E/F-segments Price Variation Analysis, Mexico, 2012–2017
14. OEM Vehicle Pricing: Mini Pick-up Segment Price Variation Analysis, Mexico, 2012–2017
15. OEM Vehicle Pricing: Mid-size Pick-up Segment Price Variation Analysis, Mexico, 2012–2017
16. OEM Vehicle Pricing: Full-size Pick-up Segment Price Variation Analysis, Mexico, 2012–2017


1. OEM Vehicle Pricing: OEM Comparison—Trim Level Price Positioning, Mexico, 2012–2017
2. OEM Vehicle Pricing: OEM Comparison—Entry and Premium Trim YoY Price Variation, Mexico, 2012–2017
3. OEM Vehicle Pricing: Average Price of OEM Reference Fleet (Value Trim), Mexico, 2012 and 2017
4. OEM Vehicle Pricing: Minimum and Maximum Vehicle Price per Segment, Mexico, 2012 and 2017
5. OEM Vehicle Pricing: All Segments Price Positioning, Mexico, 2012 and 2017
6. OEM Vehicle Pricing: Average Increase in Vehicle Sales Price, Mexico, 2012–2017
7. OEM Vehicle Pricing: Average Price Variation by Model (Entry Trim), Mexico, 2012–2017
8. OEM Vehicle Pricing: Average Price Variation by Model (Premium Trim), Mexico, 2012–2017
9. OEM Vehicle Pricing: GDP Growth (%), Constant Prices, Mexico, 2012–2022
10. OEM Vehicle Pricing: GDP per Capita (US$), Constant Prices, Mexico, 2012–2022
11. OEM Vehicle Pricing: Inflation Rate and Average YoY Variation in Value Trim Price for Sampled Vehicles, Mexico, 2012–2022
12. OEM Vehicle Pricing: US$/MX$ Exchange Rate, Mexico, 2012–2022
13. OEM Vehicle Pricing: Passenger Vehicle Sales, Mexico, 2012–2022
14. OEM Vehicle Pricing: GDP Vs Segment Price Fluctuations—A (Basic) and B Hatchback, Mexico, 2013–2017
15. OEM Vehicle Pricing: Fuel Prices, Mexico, 2010–2017
16. OEM Vehicle Pricing: Vehicle Taxation Structure, Mexico, 2017
17. OEM Vehicle Pricing: Vehicle Generation Changes, Mexico, 2013–2023
18. OEM Vehicle Pricing: Roadmap of Key Powertrain Technologies for Emission Compliance, Mexico, 2009–2018
19. OEM Vehicle Pricing: Customization and Vehicle Variants, Mexico, 2016–2017
20. OEM Vehicle Pricing: A-segment Price Variation Analysis, Mexico, 2012 and 2017
21. OEM Vehicle Pricing: B Hatch-segment Price Variation Analysis, Mexico, 2012 and 2017
22. OEM Vehicle Pricing: B Sedan-segment Price Variation Analysis, Mexico, 2012 and 2017
23. OEM Vehicle Pricing: C-segment Price Variation Analysis, Mexico, 2012 and 2017
24. OEM Vehicle Pricing: D-segment Price Variation Analysis, Mexico, 2012 and 2017
25. OEM Vehicle Pricing: SUV B/C-segments Price Variation Analysis, Mexico, 2012 and 2017
26. OEM Vehicle Pricing: SUV D-segment Price Variation Analysis, Mexico, 2012 and 2017
27. OEM Vehicle Pricing: SUV E/F-segments Price Variation Analysis, Mexico, 2012 and 2017
28. OEM Vehicle Pricing: Mini Pick-up Segment Price Variation Analysis, Mexico, 2012 and 2017
29. OEM Vehicle Pricing: Mid-size Pick-up Segment Price Variation Analysis, Mexico, 2012 and 2017
30. OEM Vehicle Pricing: Full-size Pick-up Segment Price Variation Analysis, Mexico, 2012 and 2017
31. OEM Vehicle Pricing: Nissan’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2012 and 2017
32. OEM Vehicle Pricing: YoY Variation in Nissan Value-trim Vehicle Prices, Mexico, 2012–2017
33. OEM Vehicle Pricing: GM’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2012 and 2017
34. OEM Vehicle Pricing: YoY Variation in GM’s Value-trim Vehicle Prices, Mexico, 2012–2017
35. OEM Vehicle Pricing: Volkswagen’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2012 and 2017
36. OEM Vehicle Pricing: YoY Variation in Volkswagen’s Value-trim Vehicle Price, Mexico, 2012–2017
37. OEM Vehicle Pricing: Toyota’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2012 and 2017
38. OEM Vehicle Pricing: YoY Variation in Toyota’s Value-trim Vehicle Price, Mexico, 2012–2017
39. OEM Vehicle Pricing: Toyota’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2012 and 2017
40. OEM Vehicle Pricing: YoY Variation in FCA’s Value-trim Vehicle Price, Mexico, 2012–2017
41. OEM Vehicle Pricing: Honda’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2012 and 2017
42. OEM Vehicle Pricing: YoY Variation in Honda’s Value-trim Vehicle Price, Mexico, 2012–2017
43. OEM Vehicle Pricing: KIA’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2016 and 2017
44. OEM Vehicle Pricing: YoY Variation in KIA’s Value-trim Vehicle Price, Mexico, 2016–2017
45. OEM Vehicle Pricing: Ford’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2012 and 2017
46. OEM Vehicle Pricing: YoY Variation in Ford’s Value-trim Vehicle Price, Mexico, 2012–2017
47. OEM Vehicle Pricing: Mazda’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2013 and 2017
48. OEM Vehicle Pricing: YoY Variation in Value-trim Vehicle Price, Mexico, 2012–2017
49. OEM Vehicle Pricing: Hyundai’s Vehicle Portfolio Price Positioning Analysis, Mexico, 2014 and 2017
50. OEM Vehicle Pricing: YoY Variation in Value-trim Vehicle Price, Mexico, 2014–2017



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