Analysis of Passenger Vehicle Pricing Strategies in Brazil, 2017

Brazil’s ROTA 2030 Plan, Macro-economic Landscape, and Technology Roadmap to Impact Vehicle Pricing by 2023

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The Brazilian automotive market has been declining since its historic high in 2012–2013. However, the forecast for 2017–2018 is one of market stability, followed by growth from 2019 onwards. In addition, the market has also experienced macro-economic volatility which has further impacted this decline. Along the same time frame, regulation-driven investments and technology innovations were also made across the manufacturing sector to counter this. The culmination of these factors impacted vehicle pricing strategies in Brazil, which experienced an average year-on-year increase of over 7.0% between 2012 and 2017. By 2023, vehicle prices will be impacted by a number of factors, such as Brazil's Rota 2030 plan,

Research Scope

The aim of this study is to research and analyse key developments and trends relating to vehicle prices in Brazil and the key factors impacting the same.


Key Issues Addressed

  • How has the pricing of vehicles changed in Brazil from 2012 to 2017?
  • What are the key factors that have influenced change in vehicle prices and what are the key activities in Brazil that will influence change towards 2023?
  • How are OEMs competing in Brazil, in terms of vehicle prices? How has the positioning of OEM/ models/vehicle segments/fuel type changed since 2012?
  • How has the ranking and positioning of OEMs and their models changed between 2012 and 2017? And how are core OEM strategies influencing price positioning?
  • What are the key growth opportunities and strategic imperatives for success in terms of competitive pricing strategies towards 2023?

 

Table of Contents

Analysis of Passenger Vehicle Pricing Strategies in Brazil, 2017Executive SummaryExecutive Summary—Key FindingsFactors Impacting Vehicle Price Structure Towards 2023OEM Comparison—Trim Level Price PositioningOEM Comparison—Trim Level Price Positioning (continued)Average Price of OEM Reference Fleet (Value-Trim)Vehicle Segment Comparison—All Segments Price PositioningVehicle Segment Comparison—All Segments Price Positioning (continued)Average Increase in Vehicle Sales Price2017 OEM Model Price Position/Rank—Entry Trim2017 OEM Model Price Position/Rank—Premium TrimAverage Price Variation by Vehicle Model Research Scope, Methodology, and DefinitionsResearch ScopeResearch Scope (Reference Fleet)Research MethodologyStudy DefinitionsKey Questions this Study will AnswerFactors Impacting Vehicle Price Structure Current and 2023 OutlookMacro Economic IndicatorsMacro Economic Indicators (continued)Automotive Sales PerformanceVehicle Taxation StructureVehicle Portfolios and Product Lifecycle ChangesCurrent and Future Regulations—Euro Emission NormsCurrent and Future Regulations—Rota 2030New Technology Introduction and Selection for ComplianceVehicle Feature and Technology PackagesCustomization and Vehicle VariantsPrice Analysis by Vehicle SegmentVehicle Segment Comparison—Basic Segment Price PositioningVehicle Segment Comparison—Trim Variations in Basic Segment Vehicle Segment Comparison—B-Hatch Segment Price PositioningVehicle Segment Comparison—Trim Variations in B-Hatch SegmentVehicle Segment Comparison—B-Sedan Segment Price PositioningVehicle Segment Comparison—Trim Variations in B-Sedan SegmentVehicle Segment Comparison—Compact Segment Price PositioningVehicle Segment Comparison—Trim Variations in Compact SegmentVehicle Segment Comparison—Midsize Segment Price PositioningVehicle Segment Comparison—Trim Variations in Midsize SegmentVehicle Segment Comparison—B/C-SUV Segment Price PositioningVehicle Segment Comparison—Trim Variations in B/C-SUV Segment Vehicle Segment Comparison—Large SUV Segment Price PositioningVehicle Segment Comparison—Trim Variations in Large SUV SegmentVehicle Segment Comparison—B/C-Pickup Segment Price PositioningVehicle Segment Comparison—Trim Variations in B/C-Pickup SegmentVehicle Segment Comparison—Large Diesel Pickup Segment Price PositioningVehicle Segment Comparison—Large Gasoline/FFV Pickup Segment Price PositioningVehicle Segment Comparison—Trim Variations in Large Pickup SegmentPrice Analysis by OEMFCA’s Vehicle Portfolio—Price PositioningFCA’s Vehicle Portfolio—Price Positioning (continued)YoY Variation in Value-trim FCA’s Vehicle PriceFord’s Vehicle Portfolio Price PositioningYoY Variation in Value-Trim Ford Vehicle Price General Motors’ Vehicle Portfolio Price PositioningYoY Variation in Value-trim GM’s Vehicle Price Honda’s Vehicle Portfolio Price PositioningYoY Variation in Value-Trim Honda Vehicle Price Hyundai’s Vehicle Portfolio Price PositioningYoY Variation in Value-Trim Hyundai Vehicle Price Renault’s Vehicle Portfolio Price PositioningYoY Variation in Value-Trim Renault Vehicle Price Nissan’s Vehicle Portfolio Price PositioningYoY Variation in Value-Trim Nissan Vehicle Price Toyota’s Vehicle Portfolio Price PositioningYoY Variation in Value-Trim Toyota Vehicle Price Volkswagen’s Vehicle Portfolio Price PositioningVolkswagen’s Vehicle Portfolio Price Positioning (continued)YoY Variation in Value-Trim VW’s Vehicle Price Growth Opportunities and Strategic ImperativeGrowth Opportunity in Passenger Vehicle Pricing StrategiesStrategic Imperatives for Success and GrowthConclusions and Future OutlookThe Last WordThe Last Word—Key Conclusions and 2023 OutlookLegal DisclaimerAppendixList of ExhibitsList of Exhibits (continued)List of Exhibits (continued)List of Exhibits (continued)List of Exhibits (continued)List of Exhibits (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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