Analysis of Passenger Vehicle Pricing Strategies in Brazil, 2017

Analysis of Passenger Vehicle Pricing Strategies in Brazil, 2017

Brazil’s ROTA 2030 Plan, Macro-economic Landscape, and Technology Roadmap to Impact Vehicle Pricing by 2023

RELEASE DATE
02-Apr-2018
REGION
Latin America
Research Code: 9AB2-00-70-00-00
SKU: AU01661-LA-MR_21736
$1,500.00
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Description

The Brazilian automotive market has been declining since its historic high in 2012–2013. However, the forecast for 2017–2018 is one of market stability, followed by growth from 2019 onwards. In addition, the market has also experienced macro-economic volatility which has further impacted this decline. Along the same time frame, regulation-driven investments and technology innovations were also made across the manufacturing sector to counter this. The culmination of these factors impacted vehicle pricing strategies in Brazil, which experienced an average year-on-year increase of over 7.0% between 2012 and 2017. By 2023, vehicle prices will be impacted by a number of factors, such as Brazil's Rota 2030 plan, introduction of a roadmap of next-generation technologies, and macro-economic indicators, which will be key influencers.

This study focuses on the analysis of how vehicle prices have changed between 2012 and 2017 in Brazil, and highlights the key factors that have impacted this. The study also presents an analysis for a specified reference fleet across different OEM and vehicle segments. It showcases the change in price positioning for various OEMs and describes the changing landscape of price competitiveness across vehicle segments. The analysis covers specifically defined "entry", "value" and "premium" trims for the reference fleet models. The study begins with a CEO 360-degree perspective on vehicle pricing, followed by detailed section of key impacting factors, analysis by vehicle segment and OEMs, before concluding with the key growth opportunities, strategic imperatives for sustained growth, and top conclusions.

Research Scope

The aim of this study is to research and analyse key developments and trends relating to vehicle prices in Brazil and the key factors impacting the same.


Key Issues Addressed

  • How has the pricing of vehicles changed in Brazil from 2012 to 2017?
  • What are the key factors that have influenced change in vehicle prices and what are the key activities in Brazil that will influence change towards 2023?
  • How are OEMs competing in Brazil, in terms of vehicle prices? How has the positioning of OEM/ models/vehicle segments/fuel type changed since 2012?
  • How has the ranking and positioning of OEMs and their models changed between 2012 and 2017? And how are core OEM strategies influencing price positioning?
  • What are the key growth opportunities and strategic imperatives for success in terms of competitive pricing strategies towards 2023?

 

Table of Contents

Executive Summary—Key Findings

Factors Impacting Vehicle Price Structure Towards 2023

OEM Comparison—Trim Level Price Positioning

OEM Comparison—Trim Level Price Positioning (continued)

Average Price of OEM Reference Fleet (Value-Trim)

Vehicle Segment Comparison—All Segments Price Positioning

Vehicle Segment Comparison—All Segments Price Positioning (continued)

Average Increase in Vehicle Sales Price

2017 OEM Model Price Position/Rank—Entry Trim

2017 OEM Model Price Position/Rank—Premium Trim

Average Price Variation by Vehicle Model

Research Scope

Research Scope (Reference Fleet)

Research Methodology

Study Definitions

Key Questions this Study will Answer

Macro Economic Indicators

Macro Economic Indicators (continued)

Automotive Sales Performance

Vehicle Taxation Structure

Vehicle Portfolios and Product Lifecycle Changes

Current and Future Regulations—Euro Emission Norms

Current and Future Regulations—Rota 2030

New Technology Introduction and Selection for Compliance

Vehicle Feature and Technology Packages

Customization and Vehicle Variants

Vehicle Segment Comparison—Basic Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in Basic Segment

Vehicle Segment Comparison—B-Hatch Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in B-Hatch Segment

Vehicle Segment Comparison—B-Sedan Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in B-Sedan Segment

Vehicle Segment Comparison—Compact Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in Compact Segment

Vehicle Segment Comparison—Midsize Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in Midsize Segment

Vehicle Segment Comparison—B/C-SUV Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in B/C-SUV Segment

Vehicle Segment Comparison—Large SUV Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in Large SUV Segment

Vehicle Segment Comparison—B/C-Pickup Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in B/C-Pickup Segment

Vehicle Segment Comparison—Large Diesel Pickup Segment Price Positioning

Vehicle Segment Comparison—Large Gasoline/FFV Pickup Segment Price Positioning

Vehicle Segment Comparison—Trim Variations in Large Pickup Segment

FCA’s Vehicle Portfolio—Price Positioning

FCA’s Vehicle Portfolio—Price Positioning (continued)

YoY Variation in Value-trim FCA’s Vehicle Price

Ford’s Vehicle Portfolio Price Positioning

YoY Variation in Value-Trim Ford Vehicle Price

General Motors’ Vehicle Portfolio Price Positioning

YoY Variation in Value-trim GM’s Vehicle Price

Honda’s Vehicle Portfolio Price Positioning

YoY Variation in Value-Trim Honda Vehicle Price

Hyundai’s Vehicle Portfolio Price Positioning

YoY Variation in Value-Trim Hyundai Vehicle Price

Renault’s Vehicle Portfolio Price Positioning

YoY Variation in Value-Trim Renault Vehicle Price

Nissan’s Vehicle Portfolio Price Positioning

YoY Variation in Value-Trim Nissan Vehicle Price

Toyota’s Vehicle Portfolio Price Positioning

YoY Variation in Value-Trim Toyota Vehicle Price

Volkswagen’s Vehicle Portfolio Price Positioning

Volkswagen’s Vehicle Portfolio Price Positioning (continued)

YoY Variation in Value-Trim VW’s Vehicle Price

Growth Opportunity in Passenger Vehicle Pricing Strategies

Strategic Imperatives for Success and Growth

Conclusions and Future Outlook

The Last Word—Key Conclusions and 2023 Outlook

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The Brazilian automotive market has been declining since its historic high in 2012–2013. However, the forecast for 2017–2018 is one of market stability, followed by growth from 2019 onwards. In addition, the market has also experienced macro-economic volatility which has further impacted this decline. Along the same time frame, regulation-driven investments and technology innovations were also made across the manufacturing sector to counter this. The culmination of these factors impacted vehicle pricing strategies in Brazil, which experienced an average year-on-year increase of over 7.0% between 2012 and 2017. By 2023, vehicle prices will be impacted by a number of factors, such as Brazil's Rota 2030 plan, introduction of a roadmap of next-generation technologies, and macro-economic indicators, which will be key influencers. This study focuses on the analysis of how vehicle prices have changed between 2012 and 2017 in Brazil, and highlights the key factors that have impacted this. The study also presents an analysis for a specified reference fleet across different OEM and vehicle segments. It showcases the change in price positioning for various OEMs and describes the changing landscape of price competitiveness across vehicle segments. The analysis covers specifically defined "entry", "value" and "premium" trims for the reference fleet models. The study begins with a CEO 360-degree perspective on vehicle pricing, followed by detailed section of key impacting factors, analysis by vehicle segment and OEMs, before concluding with the key growth opportunities, strategic imperatives for sustained growth, and top conclusions.--BEGIN PROMO--

Research Scope

The aim of this study is to research and analyse key developments and trends relating to vehicle prices in Brazil and the key factors impacting the same.

Key Issues Addressed

  • How has the pricing of vehicles changed in Brazil from 2012 to 2017?
More Information
No Index No
Podcast No
Author Yeswant Abhimanyu
Industries Automotive
WIP Number 9AB2-00-70-00-00
Is Prebook No
GPS Codes 9800-A6,9832-A6,9965-A6,9AF6-A6