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Passenger Vehicle Feature on Demand (FoD) Market, Global, 2024 2030
Convergence of Technological Advancements and Evolving Consumer Demand for Connectivity, Personalization, and Flexibility Are Driving Transformational Growth
16-Aug-2024
Global
Market Research
Feature on demand (FoD) technology is emerging as a transformative trend in the passenger vehicle market due to automotive advances and changing consumer preferences. FoD allows vehicle owners to unlock and activate various features after the vehicle purchase, through either subscription fees or as a one-time payment. OEMs make various on-demand features available, such as advanced driver assistance system (ADAS), premium infotainment, enhanced navigation, and comfort functionalities. The hardware for these features is pre-installed during manufacturing, and consumers can enable them via over-the-air updates or at dealerships. As the automotive industry continues to evolve toward greater connectivity and digitalization, FoD is sure to play a crucial role in shaping the future of vehicle ownership and use.
This analysis provides revenue and active vehicle sales forecasts (from 2023 to 2030) for the passenger vehicle industry, segmented by six FoD categories: connectivity, ADAS/AD, performance, comfort and convenience, remote services, and safety and security. It also includes a list of FoD features that major OEMs offer (including premium and mass market). The analysis covers pricing trends, a forecast for each FoD segment, and the top growth opportunities in this space.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Feature on Demand (FoD)
Key Findings
Total FoD Penetration
FoD Analysis by OEM Brands: Premium
FoD Analysis by OEM Brands: Mass Market
Scope of Analysis
Definition of FoD
Segmentation
FoD versus Data Monetization
Competitive Environment
Key Competitors
FoD Services
Technology Prerequisites for the On-demand Business
Changing Definition of Connectivity: FoD Lessons from Tesla
Case Study: Tesla OTA Strategy Examples
FoD Access Types and Delivery
Key Regulations and Standards to Impact FoD: NA, the European Union, and China
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
FoD Vehicles iForecast*
VIO Forecast by FoD Category
FoD Revenue Forecast
Revenue Forecast by FoD Category
FoD Penetration by Category
Pricing Trends and Forecast Analysis: FoD
Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis
Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis
Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis
Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis
Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis
Growth Metrics
Forecast Considerations
Revenue Forecast
VIO Forecast
Pricing Trends and Forecast Analysis
Audi FoD Offerings
Audi FoD Services: Snapshot
BMW FoD Offerings
BMW FoD Services: Snapshot
Ford FoD Offerings
Ford FoD Services: Snapshot
MB FoD Offerings
MB FoD Services: Snapshot
Porsche FoD Offerings
Porsche FoD Services: Snapshot
Skoda FoD Offerings
Skoda Services: Snapshot
Tesla FoD Offerings
Tesla FoD Services: Snapshot
Toyota FoD Offerings
Toyota Services: Snapshot
VW FoD Offerings
VW FoD Services: Snapshot
Growth Opportunity 1: Frequent OTA Updates
Growth Opportunity 1: Frequent OTA Updates (continued)
Growth Opportunity 2: On-demand Business Model for Electric Vehicles and Autonomous Vehicles
Growth Opportunity 2: On-demand Business Model for Electric Vehicles and Autonomous Vehicles (continued)
Growth Opportunity 3: Personalized, Flexible, and Cost-Effective Features
Growth Opportunity 3: Personalized, Flexible, and Cost-Effective Features (continued)
Best Practices Recognition
Frost Radar
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
Purchase includes:
- Report download
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Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| Author | Gautham Prakash Hegde |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| Predecessor | PC09-01-00-00-00 |
| WIP Number | PFN5-01-00-00-00 |