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Voice of Customer Study to Assess the Interest and Potential for the In-car Marketplace and Features on Demand
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This study seeks to evaluate the current usage of the in-car marketplace and features on demand (FoD) services such as navigation and location-based features, integration and productivity, driving convenience solutions, remote services and maintenance, in-car personalization, entertainment, and performance and driving services in the United States. It also focuses on customer analysis bifurcation by vehicle segment, brand, and customer preference. The study seeks to highlight the most preferred and sought-after in-car marketplace and FoD services and their use cases amongst customers across vehicle segments. Data was collected through a panel-based survey from respondents across the Midwest and the northeastern, southern, and western regions of the United States. 1,551 decision-makers or key influencers were questioned as part of the survey on in-car marketplace and FoD.The in-car marketplace section of the study analyses consumers’ perspectives towards vehicle purchases in the United States. It also identifies drivers’ attitudes towards the user interface for accessing marketplace services and the use of different features of the in-car marketplace.
This study analyses the following:
It also provides data analysis and pertinent recommendations for market players by country and vehicle segments.
The FoD section in this study highlights FoD services currently popular amongst vehicle owners and also sheds light on emerging ones. It also identifies drivers’ willingness to pay, providing a price elasticity index for FoD across convenience, safety, performance, and other key areas.
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