Voice of Customer Analysis on Connected Car Services in the United States, 2018

Voice of Customer Analysis on Connected Car Services in the United States, 2018

Flexible Access to Telematics Services will be the Preferred Subscription Model in Future

RELEASE DATE
29-Jan-2020
REGION
North America
Research Code: K36E-01-00-00-00
SKU: AU01951-NA-CR_24070

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Description

This study seeks to evaluate the current usage of connected car applications such as digital assistants, online infotainment services, telematics services, navigation services, and data-enabled services in the United States. It also focusses on customer analysis bifurcation by vehicle segment, brand, and customer preference. The study seeks to highlight the most preferred and sought-after connected car applications and their use cases amongst customers across vehicle segments. Data was collected by means of a panel-based survey from respondents across the Northeastern, Southern, Midwestern, and Western regions of the United States. 1,652 decision makers or key influencers for connected car services were questioned as part of the survey.

Connected Car Services: Highlights
• The use of digital assistants on private devices is improving. Alexa and Siri lead in terms of in-car usage.
• Services such as real-time traffic updates, contextual Point of Interest (POI) assistance, and incident alerts in near real time (e.g., Waze) are of interest to more than 60% of drivers.
• More than 40% of drivers would like to receive hazardous weather warnings and driving warnings, UBI, and maintenance/diagnostics-related services in their vehicles in future.
• Security and data privacy are perceived as the main barriers for adoption amongst respondents uninterested in data services.

Research Scope

  • Identification of the most preferred connected car services (and their use cases) for customers.
  • In-depth analysis of the services preferred (and their use cases) in different vehicle segments.
  • Understanding of the challenges limiting the adoption of data-enabled services.
  • Identification of the major connected car services that customers would seek going forward.
  • Understanding of customer willingness or lack of it to share their data with automakers for personalized services.

Research Highlights

  • Car Purchase and Ownership: This section analyses consumers’ perspective towards vehicle purchase in the United States. It also identifies drivers’ attitude towards the use of different connected vehicle technologies and autonomous cars in the future.
  • Digital Assistants: This section showcases the key use cases and frequency of use of digital assistants in connected vehicles and reasons for the growing interest amongst consumers.
  • Online Infotainment Services and In-car Features: This section identifies the key online services and features used in cars and presents the preferred online services for the future.
  • Telematics and Navigation Services: This section highlights the telematics and navigation services currently popular amongst vehicle owners and also sheds light on emerging consumer preferences for connected car services.
  • Data-enabled Services: This section highlights the growing customer interest in data-enabled services, identifies consumer expectations on data privacy, and highlights the common barriers limiting the full-scale adoption of these services.

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Research Scope

Research Methodology

Key Questions this Study will Answer

Overview of Sample Structure

Sample Structure—Respondent Distribution

Demographic Profile

Key Findings

Key Sections Covered

Car Purchase and Ownership

Digital Assistants

Online Services and In-car Features

Telematics and Navigation Services

Data-enabled Services

General Criteria for Vehicle Purchase

General Criteria for Vehicle Purchase (continued)

Top Brands Owned by Segment

Attitudes Towards Car Ownership and Driving

Attitudes Towards Car Ownership and Driving (continued)

Car Technology Interest

Car Technology Interest (continued)

Overall Use of Digital Assistants

Devices on Which Digital Assistants are Used in a Car

Devices on Which Digital Assistants are Used in a Car (continued)

Top Digital Assistants Used in Vehicles

Use of Digital Assistants by Application

Current Use of Online Services in a Car

Current Inbuilt Features and Usage

Demand for In-car Features

Preferred Mode of Controlling Connected Devices

Preferred Mode of Using Connected Services

Interest in Autonomous Driving Mode

Interest in Telematics Services

Preferred Subscription Model

Interest in Navigation and Safety Services

Interest in Navigation and Safety Services (continued)

General Interest in Data-enabled Services

Interest in Data-enabled Services

Interest in Data-enabled Services (continued)

Reasons for Lack of Interest in Data-enabled Services

Willingness to Share Data with Car Dealer/Car Maker

Expectations on Data Privacy

Expectations Towards Reward/Payment for Sharing Data

Level of Trust on Car Makers Providing Data-enabled Services

Digital Driver Identity Profile

Voice of Customer Analysis on Connected Car Services—Key Conclusions

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This study seeks to evaluate the current usage of connected car applications such as digital assistants, online infotainment services, telematics services, navigation services, and data-enabled services in the United States. It also focusses on customer analysis bifurcation by vehicle segment, brand, and customer preference. The study seeks to highlight the most preferred and sought-after connected car applications and their use cases amongst customers across vehicle segments. Data was collected by means of a panel-based survey from respondents across the Northeastern, Southern, Midwestern, and Western regions of the United States. 1,652 decision makers or key influencers for connected car services were questioned as part of the survey. Connected Car Services: Highlights • The use of digital assistants on private devices is improving. Alexa and Siri lead in terms of in-car usage. • Services such as real-time traffic updates, contextual Point of Interest (POI) assistance, and incident alerts in near real time (e.g., Waze) are of interest to more than 60% of drivers. • More than 40% of drivers would like to receive hazardous weather warnings and driving warnings, UBI, and maintenance/diagnostics-related services in their vehicles in future. • Security and data privacy are perceived as the main barriers for adoption amongst respondents uninterested in data services.--BEGIN PROMO--

Research Scope

  • Identification of the most preferred connected car services (and their use cases) for customers.
  • In-depth analysis of the services preferred (and their use cases) in different vehicle segments.
  • Understanding of the challenges limiting the adoption of data-enabled services.
  • Identification of the major connected car services that customers would seek going forward.
  • Understanding of customer willingness or lack of it to share their data with automakers for personalized services.

Research Highlights

  • Car Purchase and Ownership: This section analyses consumers’ perspective towards vehicle purchase in the United States. It also identifies drivers’ attitude towards the use of different connected vehicle technologies and autonomous cars in the future.
  • Digital Assistants: This section showcases the key use cases and frequency of use of digital assistants in connected vehicles and reasons for the growing interest amongst consumers.
  • Online Infotainment Services and In-car Features: This section identifies the key online services and features used in cars and presents the preferred online services for the future.
  • Telematics and Navigation Services: This section highlights the telematics and navigation services currently popular amongst vehicle owners and also sheds light on emerging consumer preferences for connected car services.
  • Data-enabled Services: This section highlights the growing customer interest in data-enabled services, identifies consumer expectations on data privacy, and highlights the common barriers limiting the full-scale adoption of these services.
More Information
No Index No
Podcast No
Author Dorothy Amy
Industries Automotive
WIP Number K36E-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9967-A6,9813-A6,9A70-A6,9966-A6,9AF6-A6