Global Connected Car Market Outlook, 2020
The Adoption of Telematics Systems will Increase after the Market Recovers from the COVID-19 Impact; Automakers at the Forefront of Implementing OTA Capabilities and Cloud Strategies will Capture Huge Revenues from Associated Services
18-May-2020
North America
Market Outlook
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Connectivity is increasingly no longer an optional feature for vehicles. The automotive industry is in the midst of a massive transformation, where automakers are no longer hardware makers but are evolving into tech companies. The study aims to provide an insight into the challenges and technology innovations of the new decade that will transform the automotive industry, especially connected cars. The evolution of the current generation of vehicles into 'software platforms on wheels’ will require the transformation of the entire organization into a tech company. Automakers have started to align themselves with tech giants through partnerships to achieve this transformation goal.
This research service covers an overview of how tech companies are helping automakers with their connected car strategies. Topics such as marketplace, feature-on demand, V2X, etc., have been covered in adequate detail. The prospects for 2020 are summarized as trends, which are mainly technology-oriented. The study also explains what to expect in the upcoming years.
The trends gaining traction in 2020—like operating system, telematics, 5G, data monetization, and human-machine interfaces (HMI)—have been covered in greater detail. Technology updates from the recent CES event, partnerships/collaborations, and regulatory impacts on connectivity and so on have also been discussed.
The study also includes a discussion on the different scenarios we can expect as a result of the degree of impact COVID-19 has on the economy in general and on connected car deployment in particular, and implications of the same. Technology trends that play a major role in transforming the connected car market such as augmented/virtual/mixed reality, in-car commerce, biometrics, V2X, IoT platforms, blockchain, cybersecurity, etc., are covered with case studies to demonstrate the effectiveness of these technologies in the current scenario. Solutions specific to in-vehicle experience such as digital assistants, connected services, HMI, audio technologies, etc., have also been showcased. Certain exhibits provide a comparison of the different players in the ecosystem. Detailed technology insights and breakdown of business models have also been provided in some cases. Market forecasts that highlight the region-wise break-up of connected cars, embedded systems, UBI, etc., for major regions such as North America, Europe, and China have also been covered.
This connected car outlook analyzes growth opportunities, strategic imperatives for automakers, Tier Is, network operators, and all the players of the connected car ecosystem. Conclusions and future outlook on the market have been provided with a summarization of what to look forward to in the upcoming year and beyond.
Covid-19 Global Economic Impact—Visioning Scenarios
Global, Advanced, and Emerging Markets Growth
Global Economic Outlook 2020—Top 5 Predictions
Global Economic Outlook 2020—Top 5 Predictions (continued)
2020 World GDP Growth Snapshot
Major Economies—Key Predictions for 2020
2019 Highlights—Predictions versus Actuals
Top Predictions for 2020
Automotive OS Landscape
Embedded Telematics Progression
Connectivity—5G in Automotive
Data Monetization—Key Use Cases
HMI—Elements of Future UX
Features on Demand—Customer Research Findings
Hook Model to Capture Connected Car Customers
Connected Car—Regional Highlights
Connected Car—Regional Highlights (continued)
Research Scope and Objectives
Definitions of Connected Cars and Connectivity
Research Background
Research Methodology
Consumer Electronics Show (CES) 2020 Updates
Digital Cockpits and Large Displays Continue to Hog the Dashboard
Recent Connected Car Partnerships and M&A
Trend 1—Emergence of AR, VR, and MR
Case Studies—MBUX and JLR 3D
Trend 2—Driver Monitoring with Biometrics
Driver Monitoring Systems—Companies Active
Trend 3—V2X Adoption
V2X—OEM Deployments and Future Outlook
Trend 4—Future of In-vehicle Marketplace
Marketplace—OEM Platform & Services Comparison
Trend 5—In-vehicle Payments: Business Models
In-vehicle Payment—Technology Partnership Categories
Trend 6—Evolving Automotive Audio, 2030
Case Studies—Automotive Audio: Harman and Continental
Trend 7—Future of Connected Cars Driven by Tech Giants
Tech Giants—Comparative Analysis
Trend 8—Regulations Affecting Connectivity
Trend 1—IoTization of the Connected Car
Automotive IoT Platform Capabilities
Case Study—VW’s Transformation into a Tech Company
Case Study—Daimler’s eXtollo Cloud Platform
Trend 2—Automotive Blockchain: Use Cases and Companies
Automotive Blockchain—OEM Engagements
Trend 3—Data Monetization: Key Use Cases
Analysis of Global Data Monetization Use-cases
Case Study—Continental Data Collection
Trend 4—Cybersecurity Start-ups: Strategic Partnerships & Funding
Cybersecurity—Vehicle Security Operations Center (VSOC)
Automotive OS Landscape
Digital Assistants
Digital Assistants—Partnerships
Embedded Telematics Roadmap
Case Study—BMW & PSA
Connected Services Trends
Connected Services—New Packaging Structures
HMI Trends
HMI—Elements of Future UX
OEM Navigation Overview
Automotive Audio—Trends and Drivers
Tier I Suppliers—Overview
Region-wise Connected Cars Forecast
Global Embedded Telematics Unit Shipments Forecast
Navigation Market Landscape
Global HMI Market Penetration—2019 to 2022
V2X Unit Sales Forecast 2025
Global UBI Market—Market Share of TSPs and Insurance Companies
Smartphone Interfacing Technologies
Competitive Landscape—Connected Services (Europe)
Competitive Landscape—HMI (Europe)
European OEMs’ App Integration Summary
European OEMs’ Telematics Services Summary
European OEMs’ HMI Features Comparative Analysis
North American OEMs’ App Integration Summary
North American OEMs’ Telematics Services Summary
North American OEMs’ HMI Features Comparative Analysis
Chinese OEMs’ App Integration Summary
Chinese OEMs’ Telematics Services Summary
Chinese OEMs’ HMI Features Comparative Analysis
Transformation in Connected Car Industry Ecosystem—2020
Growth Opportunity—Downstream Business and Revenue Streams
Connected Cars—Strategic Imperatives
Key Conclusions and Future Outlook
Legal Disclaimer
Abbreviations
Abbreviations (continued)
Abbreviations (continued)
Abbreviations (continued)
Market Engineering Methodology
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
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| Deliverable Type | Market Outlook |
|---|---|
| No Index | No |
| Podcast | No |
| Predecessor | ME93-01-00-00-00 |
| Author | Suhas Gurumurthy |
| Industries | Automotive |
| WIP Number | K47E-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9673-A6,9800-A6,9807-A6,9813-A6,9A70-A6,9965-A6,9AF6-A6 |