Strategic Analysis of European OEMs’ Connected Services and HMI Solutions

Strategic Analysis of European OEMs’ Connected Services and HMI Solutions

Telematics Services are Expected to Achieve a Penetration of 90% in Europe, While More Than 60% of Vehicles will have Wider (12.3+ inch) Infotainment Displays Controlled by Touch or Gestures, with AI-based Digital Assistants being Omnipresent, by 2025

RELEASE DATE
12-May-2020
REGION
Europe
Research Code: K3C8-01-00-00-00
SKU: AU01999-EU-MR_24392
$4,950.00
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Description

Connected car strategy for the in-vehicle scenario covers 2 major domains—Connected Services and Human-Machine Interfaces (HMI)—apart from other domains that are also important. Each automaker’s portfolio defines its position in the fight to be a market leader in the connected car segment.

This connected services and HMI study for the European region tracks both technology advancements and business models that automakers are applying in the region.

A couple of case studies will pique the interest of readers of this report on how a few automakers are approaching the next wave of connected car use cases – for instance, the beta-testing of services by BMW or the feature-on demand (FoD) services started by VW and Audi hint at what other automakers could pursue in the upcoming years.

Recommendations, possible approaches, and upcoming features are highlighted on almost all the slides as comments from the analyst. Based on the trends, the evolution of connected services and HMI elements are chalked out with appropriate examples of OEMs that are pursuing them.

The study concludes with what will be the scenario of connected services and HMI in the European region. Frost & Sullivan's recommendations provide approaches for all ecosystem players in the region to pursue.

Key Features

Core aspects that are covered in the study are:

  • Trends in connected services and HMI – Covers major trends seen across the region and the implementation of these services, and there is a stark difference in the adoption as well.
  • Competitive landscape of different automakers – Who are the market leaders, laggards, followers and so on.
  • Overview of each automaker – Provides a roadmap of strategies and possible ventures in the next few years, and USPs under both the domains.
  • Breakdown of different types of connectivity and their penetration by each automaker – Embedded telematics, tethered and smartphone integration and related services.
  • Connected services portfolio – Each service captured and segmented into categories such as convenience, remote services, telematics, infotainment, navigation, and other services that are unique to each automaker.
  • Infotainment (HMI) portfolio – Each feature captured across different head units, be it the radio system, display audio, or a navigation system. HMI aspects are categorized into ‘Visual’, ‘Haptics’ and ‘Voice’.
  • Vehicle model availability – Both of the above portfolios deep dive into model-level availability, whether the platforms are standard, standalone options or part of a package. Pricing details in terms of the range are also captured for each platform and system.

Key Issues Addressed

  • What are the trends in connected services and HMI for Europe?
  • What is the current ecosystem covering connected services and HMI players?
  • How are the OEMs ranked against each other in Europe?
  • What are the business models for connected services and infotainment systems?
  • What are the predictions for the future of connected services and HMI?

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Connected Services (CS) Trends

Human-Machine Interface (HMI) Trends

Competitive Landscape

Case Study—BMW Labs

Case Study—Volkswagen and Audi FoD

Case Study—BMW and PSA

Evolution of Connected Services

Evolution of HMI

Embedded Telematics Penetration—Europe

Cumulative Embedded Telematics Shipments

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Background

Research Methodology

Competitive Landscape

Competitive Landscape—Telematics Services

Competitive Landscape—HMI

Connected Services—Premium OEMs

HMI—Premium OEMs

Connected Services—Mass Market OEMs

HMI—Mass Market OEMs

Audi

Audi—Connected Services

Audi—Connected Services: Packaging and Pricing

Audi—HMI: Features

Audi—HMI: Packaging and Pricing

BMW

BMW—Connected Services

BMW—Connected Services: Packaging and Pricing

BMW—HMI: Features

BMW—HMI: Packaging and Pricing

Fiat

Fiat—Connected Services

Fiat—Connected Services: Packaging and Pricing

Fiat—HMI: Features

Fiat—HMI: Packaging and Pricing

Ford

Ford—Connected Services

Ford—Connected Services: Packaging and Pricing

Ford—HMI: Features

Ford—HMI: Packaging and Pricing

Honda

Honda—Connected Services

Honda—Connected Services: Packaging and Pricing

Honda—HMI: Features

Honda—HMI: Packaging and Pricing

Hyundai

Hyundai—Connected Services

Hyundai—Connected Services: Packaging and Pricing

Hyundai—HMI: Features

Hyundai—HMI: Packaging and Pricing

JLR

JLR—Connected Services

JLR—Connected Services: Packaging and Pricing

JLR—HMI: Features

JLR—HMI: Packaging and Pricing

KIA

KIA—Connected Services

KIA—Connected Services: Packaging and Pricing

KIA—HMI: Features

KIA—HMI: Packaging and Pricing

Mercedes

Mercedes—Connected Services

Mercedes—Connected Services: Packaging and Pricing

Mercedes—HMI: Features

Mercedes—HMI: Packaging and Pricing

Nissan

Nissan—Connected Services

Nissan—Connected Services: Packaging and Pricing

Nissan—HMI: Features

Nissan—HMI: Packaging and Pricing

Porsche

Porsche—Connected Services

Porsche—Connected Services: Packaging and Pricing

Porsche—HMI: Features

Porsche—HMI: Packaging and Pricing

PSA

PSA—Connected Services

PSA—Connected Services: Packaging and Pricing

PSA—HMI: Features

PSA—HMI: Packaging and Pricing

Renault

Renault—Connected Services

Renault—Connected Services: Packaging and Pricing

Renault—HMI: Features

Renault—HMI: Packaging and Pricing

Toyota

Toyota—Connected Services

Toyota—Connected Services: Packaging and Pricing

Toyota—HMI: Features

Toyota—HMI: Packaging and Pricing

VW

VW—Connected Services

VW—Connected Services: Packaging and Pricing

VW—HMI: Features

VW—HMI: Packaging and Pricing

Volvo

Volvo—Connected Services

Volvo—Connected Services: Packaging and Pricing

Volvo—HMI: Features

Volvo—HMI: Packaging and Pricing

Transformation in Connected Services and HMI Ecosystem—2020

Growth Opportunity—Focus on Post-Sale Revenue Generation

Strategic Imperatives for European Companies

Hook Model to Capture Connected Car Customers

Key Conclusions and Future Outlook

Frost & Sullivan Recommendations

Legal Disclaimer

Market Engineering Methodology

Abbreviations and Acronyms Used

Abbreviations and Acronyms Used (continued)

Abbreviations and Acronyms

Abbreviations and Acronyms

Abbreviations and Acronyms

List of Exhibits

Related Research
Connected car strategy for the in-vehicle scenario covers 2 major domains—Connected Services and Human-Machine Interfaces (HMI)—apart from other domains that are also important. Each automaker’s portfolio defines its position in the fight to be a market leader in the connected car segment. This connected services and HMI study for the European region tracks both technology advancements and business models that automakers are applying in the region. A couple of case studies will pique the interest of readers of this report on how a few automakers are approaching the next wave of connected car use cases – for instance, the beta-testing of services by BMW or the feature-on demand (FoD) services started by VW and Audi hint at what other automakers could pursue in the upcoming years. Recommendations, possible approaches, and upcoming features are highlighted on almost all the slides as comments from the analyst. Based on the trends, the evolution of connected services and HMI elements are chalked out with appropriate examples of OEMs that are pursuing them. The study concludes with what will be the scenario of connected services and HMI in the European region. Frost & Sullivan's recommendations provide approaches for all ecosystem players in the region to pursue.--BEGIN PROMO--

Key Features

Core aspects that are covered in the study are:

  • Trends in connected services and HMI – Covers major trends seen across the region and the implementation of these services, and there is a stark difference in the adoption as well.
  • Competitive landscape of different automakers – Who are the market leaders, laggards, followers and so on.
  • Overview of each automaker – Provides a roadmap of strategies and possible ventures in the next few years, and USPs under both the domains.
  • Breakdown of different types of connectivity and their penetration by each automaker – Embedded telematics, tethered and smartphone integration and related services.
  • Connected services portfolio – Each service captured and segmented into categories such as convenience, remote services, telematics, infotainment, navigation, and other services that are unique to each automaker.
  • Infotainment (HMI) portfolio – Each feature captured across different head units, be it the radio system, display audio, or a navigation system. HMI aspects are categorized into ‘Visual’, ‘Haptics’ and ‘Voice’.
  • Vehicle model availability – Both of the above portfolios deep dive into model-level availability, whether the platforms are standard, standalone options or part of a package. Pricing details in terms of the range are also captured for each platform and system.

Key Issues Addressed

  • What are the trends in connected services and HMI for Europe?
  • What is the current ecosystem covering connected services and HMI players?
  • How are the OEMs ranked against each other in Europe?
  • What are the business models for connected services and infotainment systems?
  • What are the predictions for the future of connected services and HMI?
More Information
No Index No
Podcast No
Author Suhas Gurumurthy
Industries Automotive
WIP Number K3C8-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9A70-A6,9AF6-A6