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Voice of Customer Analysis on Automotive Connected Services—Europe, 2018
Understand Consumer Perceptions, Technology Preferences, and Expectations for the Future
03-Feb-2020
Europe
Market Research
MF37-01-00-00-00
AU01959-EU-MR_24110
$4,950.00
Special Price $3,712.50 save 25 %
The scope of the research study is to evaluate the current use of connected car applications such as digital assistants, online infotainment services, telematics services, navigation services, and data-enabled services among respondents in Europe. In addition, this study will also focus on customer analysis bifurcation by vehicle segment type across different European countries and who prefers to use what types of services. This research will also investigate the most interesting connected car applications and use cases for customers in the future.
Data was collected by means of a panel-based survey in Europe - France, Italy, UK, and Germany. A total of 2137 decision makers or key influencers for connected car services were surveyed to obtain the results.
Research Scope
- Identify the most interesting connected car services/use cases for the customers
- Deep-dive analysis on what services/use cases are preferred across different vehicle segment owners
- Understand what challenges are limiting customers in their adoption of data-enabled services
- Identify the major, interesting connected car services that customers would like to see in the future
- Understand the willingness of customers to share data with automakers for providing personalized services
Connected Car Services Highlights:
- More than 40% drivers currently use digital assistants and the main task in a vehicle is telephony and navigation
- Navigation and online music streaming are the most preferred Internet services in cars, local search and concierge services are still low
- Android Auto and Apple CarPlay still under penetrated – familiarity only from 17” models
- Customers prefer flexible payment plans and a-la-carte options for telematics service. Emergency assistance tops the most-needed option – Unbundling of services
- More than 60% drivers are willing to share data and expect money as incentive
Research Highlights
- Criteria for vehicle purchase and interest towards new technologies– Analyses the consumer’s perspective for purchasing vehicles in key European regions. It also identifies driver’s attitude towards use of different connected vehicle technologies and autonomous cars in the future
- Digital Assistants – Showcases the key use cases and frequency of use of digital assistants in connected vehicles and reasons for increasing interest among consumers
- Online infotainment services and in-car features –Identifies key online services and features largely used in cars and presents the preferred online services for the future
- Telematics and navigation services – Highlights the current, interesting telematics and navigation services among vehicle owners and also identifies the preference for connected services of the future
- Data-enabled services – Highlights the increasing interest towards data-enabled services and identifies consumer’s data-sharing expectations for automakers
Research Scope and Objectives
Features and Services Covered in the Study
Research Methodology
Key Questions this Study will Answer
Survey Sample Structure
Sample Structure
Sample Structure (continued)
Demographic Profile
Top Ten Findings from the Survey
Key Sections Covered in the Customer Research
Criteria for Vehicle Purchase and Interest Towards New Technologies
Digital Assistants
Online Services and In-car Features
Telematics and Navigation Services
Data-Enabled Services
General Criteria for Purchasing a New Vehicle
General Criteria for Purchasing a New Vehicle (continued)
Car Technology Interest
Car Technology Interest (continued)
Attitude Towards Cars and Driving
General Digital Assistant Usage
In-car use of Digital Assistants
Frequency of Use of Digital Assistants on Phone
Digital Assistants Use by Applications
Current Use of Online Services in Cars
In-built Vehicle Features and Current Usage
In-built Vehicle Features Future Demand
Interest in Navigation and Safety Services
Interest in Navigation and Safety Services (continued)
Interest in Telematics Services
Preferred Subscription Model
HMI Preference for Controlling Features
Willingness to Share Data with Car Dealer/Car Maker
Expectations towards Reward/ Payment for Sharing Data
Data-Enabled Services
Key Conclusions from Voice of Customer Analysis on Connected Services
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
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Research Scope
- Identify the most interesting connected car services/use cases for the customers
- Deep-dive analysis on what services/use cases are preferred across different vehicle segment owners
- Understand what challenges are limiting customers in their adoption of data-enabled services
- Identify the major, interesting connected car services that customers would like to see in the future
- Understand the willingness of customers to share data with automakers for providing personalized services
Connected Car Services Highlights:
- More than 40% drivers currently use digital assistants and the main task in a vehicle is telephony and navigation
- Navigation and online music streaming are the most preferred Internet services in cars, local search and concierge services are still low
- Android Auto and Apple CarPlay still under penetrated – familiarity only from 17” models
- Customers prefer flexible payment plans and a-la-carte options for telematics service. Emergency assistance tops the most-needed option – Unbundling of services
- More than 60% drivers are willing to share data and expect money as incentive
Research Highlights
- Criteria for vehicle purchase and interest towards new technologies– Analyses the consumer’s perspective for purchasing vehicles in key European regions. It also identifies driver’s attitude towards use of different connected vehicle technologies and autonomous cars in the future
- Digital Assistants – Showcases the key use cases and frequency of use of digital assistants in connected vehicles and reasons for increasing interest among consumers
- Online infotainment services and in-car features –Identifies key online services and features largely used in cars and presents the preferred online services for the future
- Telematics and navigation services – Highlights the current, interesting telematics and navigation services among vehicle owners and also identifies the preference for connected services of the future
- Data-enabled services – Highlights the increasing interest towards data-enabled services and identifies consumer’s data-sharing expectations for automakers
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Dorothy Amy |
| Industries | Automotive |
| WIP Number | MF37-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9807-A6,9A70-A6,9AF6-A6 |