Voice of Customer Analysis on Automotive Connected Services—Europe, 2018

Voice of Customer Analysis on Automotive Connected Services—Europe, 2018

Understand Consumer Perceptions, Technology Preferences, and Expectations for the Future

RELEASE DATE
03-Feb-2020
REGION
Europe
Research Code: MF37-01-00-00-00
SKU: AU01959-EU-MR_24110
$4,950.00
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SKU
AU01959-EU-MR_24110
$4,950.00
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Description

The scope of the research study is to evaluate the current use of connected car applications such as digital assistants, online infotainment services, telematics services, navigation services, and data-enabled services among respondents in Europe. In addition, this study will also focus on customer analysis bifurcation by vehicle segment type across different European countries and who prefers to use what types of services. This research will also investigate the most interesting connected car applications and use cases for customers in the future.

Data was collected by means of a panel-based survey in Europe - France, Italy, UK, and Germany. A total of 2137 decision makers or key influencers for connected car services were surveyed to obtain the results.

Research Scope

  • Identify the most interesting connected car services/use cases for the customers
  • Deep-dive analysis on what services/use cases are preferred across different vehicle segment owners
  • Understand what challenges are limiting customers in their adoption of data-enabled services
  • Identify the major, interesting connected car services that customers would like to see in the future
  • Understand the willingness of customers to share data with automakers for providing personalized services

Connected Car Services Highlights:

  • More than 40% drivers currently use digital assistants and the main task in a vehicle is telephony and navigation
  • Navigation and online music streaming are the most preferred Internet services in cars, local search and concierge services are still low
  • Android Auto and Apple CarPlay still under penetrated – familiarity only from 17” models
  • Customers prefer flexible payment plans and a-la-carte options for telematics service. Emergency assistance tops the most-needed option – Unbundling of services
  • More than 60% drivers are willing to share data and expect money as incentive

Research Highlights

  • Criteria for vehicle purchase and interest towards new technologies– Analyses the consumer’s perspective for purchasing vehicles in key European regions. It also identifies driver’s attitude towards use of different connected vehicle technologies and autonomous cars in the future
  • Digital Assistants – Showcases the key use cases and frequency of use of digital assistants in connected vehicles and reasons for increasing interest among consumers
  • Online infotainment services and in-car features –Identifies key online services and features largely used in cars and presents the preferred online services for the future
  • Telematics and navigation services – Highlights the current, interesting telematics and navigation services among vehicle owners and also identifies the preference for connected services of the future
  • Data-enabled services – Highlights the increasing interest towards data-enabled services and  identifies consumer’s data-sharing expectations for automakers

Table of Contents

Research Scope and Objectives

Features and Services Covered in the Study

Research Methodology

Key Questions this Study will Answer

Survey Sample Structure

Sample Structure

Sample Structure (continued)

Demographic Profile

Top Ten Findings from the Survey

Key Sections Covered in the Customer Research

Criteria for Vehicle Purchase and Interest Towards New Technologies

Digital Assistants

Online Services and In-car Features

Telematics and Navigation Services

Data-Enabled Services

General Criteria for Purchasing a New Vehicle

General Criteria for Purchasing a New Vehicle (continued)

Car Technology Interest

Car Technology Interest (continued)

Attitude Towards Cars and Driving

General Digital Assistant Usage

In-car use of Digital Assistants

Frequency of Use of Digital Assistants on Phone

Digital Assistants Use by Applications

Current Use of Online Services in Cars

In-built Vehicle Features and Current Usage

In-built Vehicle Features Future Demand

Interest in Navigation and Safety Services

Interest in Navigation and Safety Services (continued)

Interest in Telematics Services

Preferred Subscription Model

HMI Preference for Controlling Features

Willingness to Share Data with Car Dealer/Car Maker

Expectations towards Reward/ Payment for Sharing Data

Data-Enabled Services

Key Conclusions from Voice of Customer Analysis on Connected Services

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

Related Research
The scope of the research study is to evaluate the current use of connected car applications such as digital assistants, online infotainment services, telematics services, navigation services, and data-enabled services among respondents in Europe. In addition, this study will also focus on customer analysis bifurcation by vehicle segment type across different European countries and who prefers to use what types of services. This research will also investigate the most interesting connected car applications and use cases for customers in the future. Data was collected by means of a panel-based survey in Europe - France, Italy, UK, and Germany. A total of 2137 decision makers or key influencers for connected car services were surveyed to obtain the results.--BEGIN PROMO--

Research Scope

  • Identify the most interesting connected car services/use cases for the customers
  • Deep-dive analysis on what services/use cases are preferred across different vehicle segment owners
  • Understand what challenges are limiting customers in their adoption of data-enabled services
  • Identify the major, interesting connected car services that customers would like to see in the future
  • Understand the willingness of customers to share data with automakers for providing personalized services

Connected Car Services Highlights:

  • More than 40% drivers currently use digital assistants and the main task in a vehicle is telephony and navigation
  • Navigation and online music streaming are the most preferred Internet services in cars, local search and concierge services are still low
  • Android Auto and Apple CarPlay still under penetrated – familiarity only from 17” models
  • Customers prefer flexible payment plans and a-la-carte options for telematics service. Emergency assistance tops the most-needed option – Unbundling of services
  • More than 60% drivers are willing to share data and expect money as incentive

Research Highlights

  • Criteria for vehicle purchase and interest towards new technologies– Analyses the consumer’s perspective for purchasing vehicles in key European regions. It also identifies driver’s attitude towards use of different connected vehicle technologies and autonomous cars in the future
  • Digital Assistants – Showcases the key use cases and frequency of use of digital assistants in connected vehicles and reasons for increasing interest among consumers
  • Online infotainment services and in-car features –Identifies key online services and features largely used in cars and presents the preferred online services for the future
  • Telematics and navigation services – Highlights the current, interesting telematics and navigation services among vehicle owners and also identifies the preference for connected services of the future
  • Data-enabled services – Highlights the increasing interest towards data-enabled services and  identifies consumer’s data-sharing expectations for automakers
More Information
No Index No
Podcast No
Author Dorothy Amy
Industries Automotive
WIP Number MF37-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9A70-A6,9AF6-A6