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Digital Retailing in Automotive Industry
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"Intelligent Mobility Japan, 2020" is a virtual summit organized by Frost & Sullivan on November 24 and 25, 2020. This is a 2-day interactive conference, which hosted on a unique virtual platform to discuss and evaluate Growth Opportunities in new Mobility Business models covering Personal and Public Transport Systems. The conference presenters include OEMs, Technology Platform providers, IT Companies, Government representatives, and other industry stakeholders. In addition, interactive sessions throughout the day to review opportunities and challenges in the market. Theme V: Digital Retailing in Automotive IndustryLarge sections of the society have been impacted globally due to the spread of the COVID-19 pandemic. Mobility sector has been one of the most significantly impacted (other than aviation and hospitality). Footfall at dealerships has reduced. Fear of the virus has led to people reducing their exposure by staying away from crowded spots, staying indoors more often and ordering online (groceries, medicine, furniture, electronics). People are becoming more comfortable with the option of interacting with diverse brands online. We will explore the changing dynamics of consumer behavior viz-a-viz their vehicle purchasing journey digitally (purchase decisions, buying vehicles –both new and used, ordering parts, buying accessories, getting access to retail finance online). This session will discuss how prepared are the OEMs as buyers increasingly consume services using the online channel? Are we headed from a decentralized dealership model to an agency model? We will also explore service providers and upcoming technologies that can impact the mobility business. Will the growth opportunity in automotive distribution be largely online or online to offline (O2O) or continue to be largely offline?In this study (Theme V), key presenters include Rahul Bhasin (Principal Consultant from Frost & Sullivan), Christopher Wehner (Managing Director from BMW Group Asia), Timothy Tam (SVP – Regional Head of Motors from Lazada Group).
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