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Understand Consumer Perceptions, Switching Behaviour and Willingness to Pay
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The overall objectives of this study are to investigate typical attitudes towards fleet telematics (fleet management system solutions), understand key features and service expectations; explore perceptions and willingness to pay for fleet telematics services; examine vendor satisfaction and brand perceptions; and look at vendor consideration and selection criteria. Data was collected by means of a panel-based survey in the US, Canada, Brazil and Mexico. A total of 210 decision makers or key influencers for fleet management solutions were surveyed to obtain the results. Service packages discussed in the study are fuel management, vehicle management, safety and security, order management, driver management, driver behaviour management and trailer management.
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