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In-Car Marketplace—Use Cases and Transactions
In-Car Marketplace—Use Cases and Transactions
About $17.30 Billion of Vehicle Related Purchases and Personal Consumer Spending will be Allocated to Cars through Integrated Marketplace Applications by 2025
20-Dec-2019
North America
Market Research
$10,000.00
Special Price $7,500.00 save 25 %
Description
This study of marketplace operations inside cars is an introduction of a new business model that places merchants and their products such as fuel, quick service restaurants (QSR), parking, toll payment, ticketing and their services such as reserving, ordering, picking-up and paying from the vehicle head unit or aided by virtual assistants into the cars. The study combines connected services, retail offers and services, and feature-on-demand (FoD) that will play a remarkable role in shaping up the industry in the coming years. The ecosystem of the in-car marketplace mainly comprises automakers, merchants, platform providers, real-time gateway partners and payment integrators within the global regional scope. While current applications exist largely in the United States, Europe and China are hinted to play an important role in the future as the market evolves. The study also clearly depicts automakers’ in-car marketplace applications, platforms, services, and technology and merchant partnerships that are in place today and that will likely happen in the near future.
Research Scope
- Introduce marketplace in cars to the automotive sector with clear definitions and segmentation.
- Identify existing and upcoming business models offered for in-vehicle commerce of products and services.
- Classify ecosystem players according to their functions in the market.
- Analyze the future impact of marketplace operations generated from the vehicles.
- Describe the payment structure and transactions split for different business models.
- Map customers’ journey on their preferred in-car marketplace applications.
- Understand partnership models and the integration of vertical markets into the automotive industry
The use cases are categorized under car as a marketplace (screen first), car as a virtual assistant (voice first), car as an access point and car as a mini store in detail.
The addressable market size and projections until 2025 involve the first two use cases while the last two use cases talk in detail about the services and products offered along with the participants and customers. Technology platform providers and their roles are segmented under case studies for current applications and concept studies for future applications.
Secondary and primary research methods are followed in developing the analysis and opportunities within the study. Technology trends, competitive benchmark, payment methods and future predictions are also provided as part of the analysis.
The study addresses new business models, growth opportunities and recommendations for different stakeholders to envision better customer-centric decisions integrating current consumer technology and connectivity in cars.
Key Issues Addressed
- What is the total revenue generated from marketplace applications in 2019 and what can be expected in 2025?
- What are the different in-car marketplace use cases in the automotive industry and which one(s) will garner more value in the current and the future ecosystem?
- What are the various merchant operations and offers that are expected to create value in the automotive industry?
- Which countries are pioneering the in-car marketplace and how have the different applications evolved?
- What are the different pricing models being evaluated? What is the expected transaction per business model?
- Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?
Table of Contents
Key Findings
In-Car Marketplace as a Concept
Segmentation of the Automotive Marketplace
Methodology
In-Car Marketplace Ecosystem
In-Car Marketplace Participants
On-the-Go Retailer Services
In-Car Marketplace Use Cases
Use Case Example 2—Car as a Virtual Assistant (Voice First)
In-Car Marketplace Applications Over the Years
Why In-Car Payments are Preferred?
Current and Future Outlook: 2019 versus 2025
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
In-Car Marketplace Ecosystem
In-Car Marketplace Applications Over the Years
Ecosystem Partnerships
OEM Positioning in the In-Car Marketplace
Unlocking the In-Car Marketplace with Existing Virtual Assistants
Technology Requirements
On-the-Go Retailer Services
Retailer Services According to New Use Cases
Use Case 1—Car as a Marketplace
Customer Journey—GM Marketplace App
Use Case 2—Car as a Virtual Assistant
Case Study—Amazon Alexa for Cars
Customer Journey—Ford and Amazon Alexa
Use Case 3—Car as an Access Point of Service
Existing Car Delivery Services
Case Study—Amazon Key, In-Car Package Delivery
Case Study—Filld, Fuel Delivery to Cars
Use Case 4—Car as a Mobile Mini Convenience Store
Case Study—DriveCargo and UBER
Pricing Models
Existing OEM Applications
Existing OEM Applications (continued)
Upcoming Applications
Existing and Potential OEM Voice/Virtual In-Car Assistants
Case Study—General Motors Marketplace Application
Concept Case Study—Honda Dream Drive Application
Case Study—Mercedes Benz In-Car Marketplace Applications
Platform Providers Overview
Technology Partnership Categories
Existing Intermediary Partners
Case Study—Xevo as a Platform Provider
Case Study—Connected Travel as a Platform Provider
Concept Case Study—Dashero as a Platform Provider
Case Study—Telenav Vivid In-Car Commerce (ICC)
Case Study—Sirius XM – Travel Link
Case Study—Tantalum
Concept Study—Tencent & WeChat
Navigation Integration Development
Intermediary Partners Ranking
In-Car Transaction Methods
Why In-Car Payments are Preferred?
Case Study—Visa
Coverage of In-vehicle Retail Activity
Total Addressable Market Size Methodology
OEM Contribution
Active Users Penetration
Annual Estimated Average Value
Estimated Average Fuel Value Per Vehicle
Estimated Average Parking Value Per Vehicle
Estimated Average Food Value Per Vehicle
Estimated Average Toll Payment Value Per Vehicle
Total Addressable Revenue Forecast for the In-Vehicle Marketplace
Marketplace in Cars Addressable Market by OEMs
Marketplace in Cars Business Model Per Transaction
The Value of Centralization
Growth Opportunity: B2B2X
Strategic Imperatives for Success and Growth
Customer Journey in a CASE World
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Abbreviations and Acronyms Used
Market Engineering Methodology
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Popular Topics
Research Scope
- Introduce marketplace in cars to the automotive sector with clear definitions and segmentation.
- Identify existing and upcoming business models offered for in-vehicle commerce of products and services.
- Classify ecosystem players according to their functions in the market.
- Analyze the future impact of marketplace operations generated from the vehicles.
- Describe the payment structure and transactions split for different business models.
- Map customers’ journey on their preferred in-car marketplace applications.
- Understand partnership models and the integration of vertical markets into the automotive industry
The use cases are categorized under car as a marketplace (screen first), car as a virtual assistant (voice first), car as an access point and car as a mini store in detail.
The addressable market size and projections until 2025 involve the first two use cases while the last two use cases talk in detail about the services and products offered along with the participants and customers. Technology platform providers and their roles are segmented under case studies for current applications and concept studies for future applications.
Secondary and primary research methods are followed in developing the analysis and opportunities within the study. Technology trends, competitive benchmark, payment methods and future predictions are also provided as part of the analysis.
The study addresses new business models, growth opportunities and recommendations for different stakeholders to envision better customer-centric decisions integrating current consumer technology and connectivity in cars.
Key Issues Addressed
- What is the total revenue generated from marketplace applications in 2019 and what can be expected in 2025?
- What are the different in-car marketplace use cases in the automotive industry and which one(s) will garner more value in the current and the future ecosystem?
- What are the various merchant operations and offers that are expected to create value in the automotive industry?
- Which countries are pioneering the in-car marketplace and how have the different applications evolved?
- What are the different pricing models being evaluated? What is the expected transaction per business model?
- Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Melek Ozturk |
| Industries | Automotive |
| WIP Number | K33D-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9807-A6,9813-A6,9A70-A6,9AF6-A6 |
