Description
This study of marketplace operations inside cars is an introduction of a new business model that places merchants and their products such as fuel, quick service restaurants (QSR), parking, toll payment, ticketing and their services such as reserving, ordering, picking-up and paying from the vehicle head unit or aided by virtual assistants into the cars. The study combines connected services, retail offers and services, and feature-on-demand (FoD) that will play a remarkable role in shaping up the industry in the coming years. The ecosystem of the in-car marketplace mainly comprises automakers, merchants, platform providers, real-time gateway partners and payment integrators within the global regional scope. While current applications exist largely in the United States, Europe and China are hinted to play an important role in the future as the market evolves. The study also clearly depicts automakers’ in-car marketplace applications, platforms, services, and technology and merchant partnerships that are in place today and that will likely happen in the near future.
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