Analysis of Southeast Asian eCommerce Market

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This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. It showcases Southeast Asia as one of the fastest growing and most promising eCommerce markets in the world with the market expected to exceed $25 billion in 2020. Southeast Asia’s eCommerce revenue surpassed $11 billion in 2015 led by Malaysia, Thailand, and Singapore. However, online retail still comprises less than 2.5% of the total retail in the region. Market data is provided for Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. This report also provides valuable information for companies that want to start cross-border trading with Southeast Asia.

Table of Contents

Executive SummaryKey FindingsMarket OverviewMarket Definition—What is eCommerce?Market Definition—What is Business to Consumer (B2C) eCommerce?Drivers and RestraintsDrivers for eCommerceeCommerce Drivers—Growing Middle Class PopulationeCommerce Drivers—Increasing Number of Internet UserseCommerce Drivers—Increasing Smartphone UsageeCommerce Drivers—High Mobile SubscriptionseCommerce Drivers—Trans Pacific Partnership AgreementeCommerce RestraintseCommerce Restraints—Poor LogisticseCommerce Restraints—Low Banking Penetration Trends and ForecastASEAN-6’s Current Position in Terms of eCommerce IntegrationASEAN-6—Recent Investments and M&A Deals*ASEAN-6 eCommerce Market ForecastCountry Analysis—IndonesiaIndonesia—Social and Economic Enablers of eCommerceIndonesia—Social and Economic Enablers of eCommerce (continued)Indonesia—Social and Economic Enablers of eCommerce (continued)Indonesia—ICT Development as eCommerce EnablerIndonesia—ICT Development as eCommerce Enabler (continued)Indonesia—ICT Development as eCommerce Enabler (continued)Indonesia—ICT Development as eCommerce Enabler (continued)Indonesia—eCommerce OutlookIndonesia—eCommerce Outlook (continued) Indonesia—eCommerce Outlook (continued)Indonesia—eCommerce Outlook (continued)Indonesia—Online Payment Market Indonesia—Regulatory AssessmentsIndonesia—Current eCommerce MarketIndonesia—eCommerce OutlookIndonesia—Key Takeaway: eCommerce Market Summary Country Analysis—MalaysiaMalaysia—Social and Economic Enablers of eCommerce Malaysia—Social and Economic Enablers of eCommerce (continued)Malaysia—ICT Development as eCommerce EnablerMalaysia—ICT Development as eCommerce Enabler (continued)Malaysia—ICT Development as eCommerce Enabler (continued)Malaysia—ICT Development as eCommerce Enabler (continued)Malaysia—eCommerce OutlookMalaysia—eCommerce Outlook (continued)Malaysia—eCommerce Outlook (continued)Malaysia—eCommerce Outlook (continued)Malaysia—Current eCommerce MarketMalaysia—eCommerce OutlookMalaysia—Key Takeaway: eCommerce Summary Country Analysis—The PhilippinesThe Philippines—Social and Economic Enablers of eCommerceThe Philippines—Social and Economic Enablers of eCommerce (continued)The Philippines—ICT Development as eCommerce EnablerThe Philippines—ICT Development as eCommerce Enabler (continued)The Philippines—ICT Development as eCommerce Enabler (continued)The Philippines—ICT Development as eCommerce Enabler (continued)The Philippines—ICT Development as eCommerce Enabler (continued)The Philippines—eCommerce OutlookThe Philippines—eCommerce Outlook (continued) The Philippines—eCommerce Outlook (continued) The Philippines—eCommerce Outlook (continued)The Philippines—Current eCommerce MarketThe Philippines—eCommerce OutlookThe Philippines—Key Takeaway: eCommerce Summary Country Analysis—SingaporeSingapore—Social and Economic Enablers of eCommerceSingapore—Social and Economic Enablers of eCommerce (continued)Singapore—ICT Development as eCommerce EnablerSingapore—ICT Development as eCommerce Enabler (continued)Singapore—ICT Development as eCommerce Enabler (continued)Singapore—ICT Development as eCommerce Enabler (continued)Singapore—eCommerce OutlookSingapore—eCommerce Outlook (continued)Singapore—eCommerce Outlook (continued)Singapore—eCommerce Outlook (continued)Singapore—Regulatory AssessmentsSingapore—Regulatory Assessments (continued)Singapore—Regulatory Assessments (continued)Singapore—eCommerce Outlook Singapore—Current eCommerce MarketSingapore—eCommerce OutlookSingapore—Key Takeaway: eCommerce Summary Country Analysis—ThailandThailand—Social and Economic Enablers of eCommerceThailand—Social and Economic Enablers of eCommerce (continued)Thailand—ICT Development as eCommerce EnablerThailand—ICT Development as eCommerce Enabler (continued)Thailand—ICT Development as eCommerce Enabler (continued)Thailand—ICT Development as eCommerce Enabler (continued)Thailand—eCommerce OutlookThailand—eCommerce Outlook (continued)Thailand—eCommerce Outlook (continued)Thailand—Regulatory AssessmentsThailand—eCommerce OutlookThailand—eCommerce Outlook (continued)Thailand—Current eCommerce MarketThailand—eCommerce OutlookThailand—Key Takeaway: eCommerce Summary Country Analysis—VietnamVietnam—Social and Economic Enablers of eCommerceVietnam—Social and Economic Enablers of eCommerce (continued)Vietnam—ICT Development as eCommerce EnablerVietnam—ICT Development as eCommerce Enabler (continued)Vietnam—ICT Development as eCommerce Enabler (continued)Vietnam—ICT Development as eCommerce Enabler (continued)Vietnam—eCommerce OutlookVietnam—eCommerce Outlook (continued)Vietnam—eCommerce Outlook (continued)Vietnam—eCommerce Outlook (continued)Vietnam—Current eCommerce MarketVietnam—eCommerce OutlookVietnam—Key Takeaway: eCommerce Summary The Last WordThe Last WordLegal DisclaimerAppendixMarket Engineering Methodology




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