Analysis of Southeast Asian eCommerce Market

Key Findings

Market Definition—What is eCommerce?

Market Definition—What is Business to Consumer (B2C) eCommerce?

Drivers for eCommerce

eCommerce Drivers—Growing Middle Class Population

eCommerce Drivers—Increasing Number of Internet Users

eCommerce Drivers—Increasing Smartphone Usage

eCommerce Drivers—High Mobile Subscriptions

eCommerce Drivers—Trans Pacific Partnership Agreement

eCommerce Restraints

eCommerce Restraints—Poor Logistics

eCommerce Restraints—Low Banking Penetration

ASEAN-6’s Current Position in Terms of eCommerce Integration

ASEAN-6—Recent Investments and M&A Deals*

ASEAN-6 eCommerce Market Forecast

Indonesia—Social and Economic Enablers of eCommerce

Indonesia—Social and Economic Enablers of eCommerce (continued)

Indonesia—Social and Economic Enablers of eCommerce (continued)

Indonesia—ICT Development as eCommerce Enabler

Indonesia—ICT Development as eCommerce Enabler (continued)

Indonesia—ICT Development as eCommerce Enabler (continued)

Indonesia—ICT Development as eCommerce Enabler (continued)

Indonesia—eCommerce Outlook

Indonesia—eCommerce Outlook (continued)

Indonesia—eCommerce Outlook (continued)

Indonesia—eCommerce Outlook (continued)

Indonesia—Online Payment Market

Indonesia—Regulatory Assessments

Indonesia—Current eCommerce Market

Indonesia—eCommerce Outlook

Indonesia—Key Takeaway: eCommerce Market Summary

Malaysia—Social and Economic Enablers of eCommerce

Malaysia—Social and Economic Enablers of eCommerce (continued)

Malaysia—ICT Development as eCommerce Enabler

Malaysia—ICT Development as eCommerce Enabler (continued)

Malaysia—ICT Development as eCommerce Enabler (continued)

Malaysia—ICT Development as eCommerce Enabler (continued)

Malaysia—eCommerce Outlook

Malaysia—eCommerce Outlook (continued)

Malaysia—eCommerce Outlook (continued)

Malaysia—eCommerce Outlook (continued)

Malaysia—Current eCommerce Market

Malaysia—eCommerce Outlook

Malaysia—Key Takeaway: eCommerce Summary

The Philippines—Social and Economic Enablers of eCommerce

The Philippines—Social and Economic Enablers of eCommerce (continued)

The Philippines—ICT Development as eCommerce Enabler

The Philippines—ICT Development as eCommerce Enabler (continued)

The Philippines—ICT Development as eCommerce Enabler (continued)

The Philippines—ICT Development as eCommerce Enabler (continued)

The Philippines—ICT Development as eCommerce Enabler (continued)

The Philippines—eCommerce Outlook

The Philippines—eCommerce Outlook (continued)

The Philippines—eCommerce Outlook (continued)

The Philippines—eCommerce Outlook (continued)

The Philippines—Current eCommerce Market

The Philippines—eCommerce Outlook

The Philippines—Key Takeaway: eCommerce Summary

Singapore—Social and Economic Enablers of eCommerce

Singapore—Social and Economic Enablers of eCommerce (continued)

Singapore—ICT Development as eCommerce Enabler

Singapore—ICT Development as eCommerce Enabler (continued)

Singapore—ICT Development as eCommerce Enabler (continued)

Singapore—ICT Development as eCommerce Enabler (continued)

Singapore—eCommerce Outlook

Singapore—eCommerce Outlook (continued)

Singapore—eCommerce Outlook (continued)

Singapore—eCommerce Outlook (continued)

Singapore—Regulatory Assessments

Singapore—Regulatory Assessments (continued)

Singapore—Regulatory Assessments (continued)

Singapore—eCommerce Outlook

Singapore—Current eCommerce Market

Singapore—eCommerce Outlook

Singapore—Key Takeaway: eCommerce Summary

Thailand—Social and Economic Enablers of eCommerce

Thailand—Social and Economic Enablers of eCommerce (continued)

Thailand—ICT Development as eCommerce Enabler

Thailand—ICT Development as eCommerce Enabler (continued)

Thailand—ICT Development as eCommerce Enabler (continued)

Thailand—ICT Development as eCommerce Enabler (continued)

Thailand—eCommerce Outlook

Thailand—eCommerce Outlook (continued)

Thailand—eCommerce Outlook (continued)

Thailand—Regulatory Assessments

Thailand—eCommerce Outlook

Thailand—eCommerce Outlook (continued)

Thailand—Current eCommerce Market

Thailand—eCommerce Outlook

Thailand—Key Takeaway: eCommerce Summary

Vietnam—Social and Economic Enablers of eCommerce

Vietnam—Social and Economic Enablers of eCommerce (continued)

Vietnam—ICT Development as eCommerce Enabler

Vietnam—ICT Development as eCommerce Enabler (continued)

Vietnam—ICT Development as eCommerce Enabler (continued)

Vietnam—ICT Development as eCommerce Enabler (continued)

Vietnam—eCommerce Outlook

Vietnam—eCommerce Outlook (continued)

Vietnam—eCommerce Outlook (continued)

Vietnam—eCommerce Outlook (continued)

Vietnam—Current eCommerce Market

Vietnam—eCommerce Outlook

Vietnam—Key Takeaway: eCommerce Summary

The Last Word

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Market Engineering Methodology