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The Increasing Adoption of Cloud-based SCM Services is Hindering the On-premise SCM Market Growth
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Enterprises in the ANZ region are increasingly adopting the web and email security solutions as an add-on feature to their security suite. Looking ahead, the ANZ SCM market is expected to face flat growth as the market becomes more mature along with the movement away from standalone email and web security solutions for their enterprise. As complexity remains one of the key cyber security concerns among ANZ enterprises, the market witnessed growing preference of integrated security suites with email and web security being bundled under one converged security suite. As such, both market segments experienced slower YoY growth in 2018. Across the region, there is a significant uptake of cloud-based services, further contributing to a slower growth of the SCM market. As a result of the growing adoption of digital technologies for stronger differentiator across industries making enterprises more vulnerable to cyber-attacks, web security is also expected to dominate the market with a bigger market share as compared to email security due to the increasing needs to address growing web attack surface.In addition to market growth analysis, the study highlights the key driving forces of the secure content management market. Key drivers include email and web channels remaining as the most popular and effective methods used to launch attacks, driving the need for email and web gateways; Strong requirements for security and privacy encourage organizations to spend on on-premise email and web security solutions; Increasing awareness of the need to manage internet traffic and to improve employee productivity is expected to prompt enterprises to deploy web security solutions at a wider scale.Market trends are analyzed for the study period 2019 to 2023, with the base year being 2018. Secure content management solution is the key focus area in this study which covers email security and web security. The vertical segmentation in this study includes the government, banking, financial services and Insurance (BFSI), service provider, manufacturing, education, and other sectors including pharmaceuticals, retail, logistics, oil and gas, energy, mining, agriculture, IT/ITES, e-Gaming, e-Commerce, and BPOs.Companies mentioned in the ANZ SCM market competitive landscape include Symantec, Cisco (Ironport), Forcepoint, Trend Micro, McAfee, RUAG Defence (Clearswift), Axway (Tumbleweed), Barracuda, Sophos and other vendors. The countries included in this study are Australia and New Zealand. Key Questions This Study Will Answer • Is the SCM market growing, how long will it continue to grow, and at what rate?• What are the key trends of the SCM market in 2018 and moving forward?• What are the key drivers and restraints of the market? • Which countries performed best in 2018?• What is the competitive landscape across ANZ region?• What is the market growth forecast from 2018- 2023?
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