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Analysis of the Australia and New Zealand (ANZ) Secure Content Management Market, Forecast to 2023
Increasing Adoption of Cloud-based SCM Services Hinders Uptake of On-premise SCM Services
15-Nov-2019
Asia Pacific
Market Research
4L43-01-00-00-00
IT03924-AP-MR_23557
Enterprises in Australia and New Zealand (ANZ) are increasingly adopting Web and e-mail security solutions as add-on features to their security suites, marking a move away from stand-alone security solutions. This will lead to flat growth in a maturing market. As complexity remains a key cybersecurity concern among enterprises, the market is witnessing growing preference for integrated security suites, and e-mail and Web security solutions are being bundled under one converged security suite. Both market segments experienced slower YoY growth in 2018, and ANZ is seeing a significant uptake of cloud-based services, further contributing to the slow market growth.
As enterprises increasingly adopt digital technologies to stand out from the competition, they become more vulnerable to cyber attacks. Web security will dominate the market with a larger share than e-mail, and this will be due to the growing number of Web attacks.
Research Scope
The study period is from 2019 to 2023, and the base year is 2018. SCM solutions are the key area of focus and they cover e-mail security and Web security. Vertical segmentation is as follows: government, banking, financial services, and insurance (BFSI), service provider, manufacturing, education, and other sectors (pharmaceuticals, retail, logistics, oil and gas, energy, mining, agriculture, IT/ITES, and BPO). Horizontal segmentation covers large businesses and small and medium businesses.
Important companies in the ANZ SCM market include Symantec, Cisco (IronPort), Forcepoint, Trend Micro, McAfee, RUAG Defence (Clearswift), Axway (Tumbleweed), Barracuda, and Sophos.
Research Highlights
The study highlights important market growth drivers and restraints. Key drivers include the constantly evolving risks that drive the need for e-mail and Web security solutions, the stringent security and privacy requirements that push organizations to invest in on-premise security solutions, and the need for productivity management that drives enterprises to invest in these solutions.
Key Issues Addressed
- Is the SCM market growing? How long will it continue to grow and at what rate?
- What were the key market trends in 2018? What trends will gain importance in future?
- What are the key market drivers and restraints?
- Which regions and countries were 2018’s best performers?
- What does the ANZ competitive landscape look like?
- What is the market growth forecast from 2018 to 2023?
Author: Niihara Tetsuya
Market Definitions
Geographic Coverage
Key Questions this Study will Answer
Market Segmentation
Market Segmentation (continued)
Forecast Assumptions
Key Findings
Market Engineering Measurements
Market Engineering Measurements (continued)
Revenue Forecast
Percent Revenue Forecast by Segment
Revenue Forecast by Segment
Revenue Forecast by Segment Discussion
Percent Revenue Forecast by Region
Percent Revenue Forecast by Region Discussion
Market Share
Competitive Environment
Major Growth Opportunities
Growth Opportunity 1—Regulatory Compliance Continues to Drive the Market
Growth Opportunity 2—e-mail and Apps are Moving to the Cloud, and so Must Security
Growth Opportunity 3—Specific Regulations will Drive On-premise Demand
Growth Opportunity 4—Enterprises Must Secure the Human Factor
Strategic Imperatives for Success and Growth
The Last Word—Predictions
Legal Disclaimer
Market Engineering Methodology
List of Exhibits
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