Analysis of the Australia and New Zealand (ANZ) Secure Content Management Market, Forecast to 2023

Increasing Adoption of Cloud-based SCM Services Hinders Uptake of On-premise SCM Services

INDUSTRY
Information Technology

RELEASE DATE
15-Nov-2019

REGION
Asia Pacific

DELIVERABLE TYPE
Market Research

RESEARCH CODE
4L43-01-00-00-00

SKU
IT03924-AP-MR_23557

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Analysis of the Australia and New Zealand (ANZ) Secure Content Management Market, Forecast to 2023
Published on: 15-Nov-2019 | SKU: IT03924-AP-MR_23557

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Description

Enterprises in Australia and New Zealand (ANZ) are increasingly adopting Web and e-mail security solutions as add-on features to their security suites, marking a move away from stand-alone security solutions. This will lead to flat growth in a maturing market. As complexity remains a key cybersecurity concern among enterprises, the market is witnessing growing preference for integrated security suites, and e-mail and Web security solutions are being bundled under one converged security suite. Both market segments experienced slower YoY growth in 2018, and ANZ is seeing a significant uptake of cloud-based services, further contributing to the slow market growth.

As enterprises increasingly adopt digital technologies to stand out from the competition, they become more vulnerable to cyber attacks. Web security will dominate the market with a larger share than e-mail, and this will be due to the growing number of Web attacks.

Research Scope

The study period is from 2019 to 2023, and the base year is 2018. SCM solutions are the key area of focus and they cover e-mail security and Web security. Vertical segmentation is as follows: government, banking, financial services, and insurance (BFSI), service provider, manufacturing, education, and other sectors (pharmaceuticals, retail, logistics, oil and gas, energy, mining, agriculture, IT/ITES, and BPO). Horizontal segmentation covers large businesses and small and medium businesses.

Important companies in the ANZ SCM market include Symantec, Cisco (IronPort), Forcepoint, Trend Micro, McAfee, RUAG Defence (Clearswift), Axway (Tumbleweed), Barracuda, and Sophos.

Research Highlights

The study highlights important market growth drivers and restraints. Key drivers include the constantly evolving risks that drive the need for e-mail and Web security solutions, the stringent security and privacy requirements that push organizations to invest in on-premise security solutions, and the need for productivity management that drives enterprises to invest in these solutions.

Key Issues Addressed

Is the SCM market growing? How long will it continue to grow and at what rate?
What were the key market trends in 2018? What trends will gain importance in future?
What are the key market drivers and restraints?
Which regions and countries were 2018’s best performers?
What does the ANZ competitive landscape look like?
What is the market growth forecast from 2018 to 2023?

Author: Niihara Tetsuya

Table of Contents

Market Overview

Market Definitions

Geographic Coverage

Key Questions this Study will Answer

Market Segmentation

Market Segmentation (continued)

Forecast and Trends

Forecast Assumptions

Key Findings

Market Engineering Measurements

Market Engineering Measurements (continued)

Revenue Forecast

Percent Revenue Forecast by Segment

Revenue Forecast by Segment

Revenue Forecast by Segment Discussion

Percent Revenue Forecast by Region

Percent Revenue Forecast by Region Discussion

Market Share

Competitive Environment

Growth Opportunities and Call to Action

Major Growth Opportunities

Growth Opportunity 1—Regulatory Compliance Continues to Drive the Market

Growth Opportunity 2—e-mail and Apps are Moving to the Cloud, and so Must Security

Growth Opportunity 3—Specific Regulations will Drive On-premise Demand

Growth Opportunity 4—Enterprises Must Secure the Human Factor

Strategic Imperatives for Success and Growth

The Last Word

The Last Word—Predictions

Legal Disclaimer

Appendix

Market Engineering Methodology

List of Exhibits

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Enterprises in Australia and New Zealand (ANZ) are increasingly adopting Web and e-mail security solutions as add-on features to their security suites, marking a move away from stand-alone security solutions. This will lead to flat growth in a maturing market. As complexity remains a key cybersecurity concern among enterprises, the market is witnessing growing preference for integrated security suites, and e-mail and Web security solutions are being bundled under one converged security suite. Both market segments experienced slower YoY growth in 2018, and ANZ is seeing a significant uptake of cloud-based services, further contributing to the slow market growth. As enterprises increasingly adopt digital technologies to stand out from the competition, they become more vulnerable to cyber attacks. Web security will dominate the market with a larger share than e-mail, and this will be due to the growing number of Web attacks.--BEGIN PROMO--