As users adopt the next generation of communications, collaboration is fast becoming the backbone of enterprise communications. The value proposition of web conferencing solutions today is improving at a fast pace, driven by better user experience, mobility enhancements, and more robust videoconferencing. Furthermore, declining prices are prompting customers to expand deployments and usage of web conferencing. With extensive primary and secondary research, this analysis provides web conferencing services and software providers and their partners with a detailed look at the current and changing dynamics in the fast evolving web conferencing marketplace.