UCaaS Market, Asia-Pacific, 2024-2030

TelecomUCaaS Market, Asia-Pacific, 2024-2030

AI-Powered Capabilities will Redefine UCaaS Value Propositions by 2030

RELEASE DATE
15-Jan-2025
REGION
Global
Deliverable Type
Market Research
Research Code: PFK9-01-00-00-00
SKU: TE_2025_1251
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$4,950.00
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SKU
TE_2025_1251

UCaaS Market, Asia-Pacific, 2024-2030
Published on: 15-Jan-2025 | SKU: TE_2025_1251

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This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2030. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, China, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

The region is marked by varying technology maturity and adoption of cloud-based services, more specifically for UCaaS, across the different countries and sub-regions. The global pandemic, which led to a tremendous increase in the usage of cloud collaboration solutions, also helped create pull-through for cloud private branch exchange (PBX) and UCaaS solutions. Businesses in many Asia-Pacific countries are rapidly moving towards cloud-based solutions to reduce IT infrastructure costs and improve agility. Australia & New Zealand (ANZ), South Korea, and Japan have led the region in UCaaS adoption, driven by advanced IT infrastructure and strong cloud awareness.

As businesses consider opting for a cloud PBX solution, Frost & Sullivan predicts that user growth will remain strong throughout the forecast period. Although not equally seen in all APAC countries/sub-regions, the need to address hybrid workstyles will also drive UCaaS growth. There exist considerable growth opportunities for service providers operating in the APAC markets. Hosted IP telephony and UCaaS providers can
enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new sub-regions, develop more creative service bundles, or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases.

We expect ICT budgets in APAC to be split between on-premises UC deployments and UCaaS. While UCaaS helps boost business continuity, enables access to business communications from anywhere, and allows flexible capacity adjustments in uncertain times, on-premises UC will be preferred as security and provider origin are paramount to increasing APAC customers.

Increased AI adoption and the emergence of diverse AI use cases may have both positive and negative impacts on technology investments. AI-powered features may drive cloud communications and collaboration adoption. On the other hand, AI chatbots and virtual agents may reduce demand for contact center agent seats. All APAC markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers, and other market participants with important information to navigate the diverse APAC markets in the short term and identify key growth opportunities in the long term.

This analysis also includes revenues associated with Direct Routing, Operator Connect, or Teams Phone Mobile services for Microsoft Teams Phone users. Such services are not shown as third-party provider UCaaS seats as they are already counted as Microsoft UCaaS seats. However, his research service does not include cloud VoIP services that are primarily targeted at consumers and residential users— such as the consumer offerings from Google or Microsoft. Also, this research service does not include time division multiplexing (TDM)
Centrex, Centrex IP, or voice over Internet Protocol (VoIP) access and SIP trunking services.

Author: Krishna Baidya

Key Takeaways

Key Questions This Study Will Answer

Scope of Analysis

Scope and Market Definitions

Scope and Market Definitions (continued)

Scope and Market Definitions (continued)

Segmentation

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Asia-Pacific UCaaS Industry

Competitive Environment

Key Competitors

Value Chain

Growth Metrics

Growth Drivers

UCC Solution Investment Drivers

Premises-based PBX, Cloud PBX or Mobile PBX Investments

PSTN Calling Plan Investments

Cloud or Mobile PBX Services Adoption

Cloud or Mobile PBX Services Investments Among Current Users

Growth Restraints

Macro Conditions Impact on Investments in Asia-Pacific

Current and Future Enterprise Telephony/Business Call Control Environments

UCC Adoption is Well Underway

Current Cloud or Mobile PBX/UCaaS Solutions/Providers

Future Cloud or Mobile PBX/UCaaS Solution Providers

Importance of a Fully Integrated UCaaS Solution

Forecast Considerations

Forecast Assumptions

Revenue and Installed Seats Forecast

Installed UCaaS Seats

Installed Seats and Revenue Forecast Analysis

Installed Seats and Revenue Forecast Analysis (continued)

Average Revenue Per User (ARPU) Forecast

Pricing Trends and Forecast Analysis

Pricing Trends and Forecast Analysis (continued)

Pricing Trends and Forecast Analysis (continued)

Installed Seat Share: By Selling Brand

Installed Seat Share: By Platform Vendor

Service Provider Installed Base Market Share Analysis

Service Provider Installed Base Market Share Analysis (continued)

Service Provider Installed Base Market Share Analysis (continued)

Service Provider Installed Base Market Share Analysis (continued)

Service Provider Installed Base Market Share Analysis (continued)

Service Provider Installed Base Market Share Analysis (continued)

Service Provider Installed Base Market Share Analysis (continued)

Growth Metrics

Installed Seats Forecast

Market Analysis: ASEAN

Market Analysis: ASEAN (continued)

Growth Metrics

Installed Seats Forecast

Market Analysis: ANZ

Market Analysis: ANZ (continued)

Market Analysis: ANZ (continued)

Market Analysis: China*

Market Analysis: China* (continued)

Growth Metrics

Installed Seats Forecast

Market Analysis: India

Market Analysis: India (continued)

Market Analysis: India (continued)

Market Analysis: India (continued)

Growth Metrics

Installed Seats Forecast

Market Analysis: Japan

Market Analysis: Japan (continued)

Growth Metrics

Installed Seats Forecast

Market Analysis: South Korea

Market Analysis: South Korea (continued)

Market Analysis: South Korea (continued)

Growth Opportunity 1: AI Foundation

Growth Opportunity 1: AI Foundation (continued)

Growth Opportunity 2: Vertical Strategies and Frontliner Focus

Growth Opportunity 2: Vertical Strategies and Frontliner Focus (continued)

Growth Opportunity 3: Mobile-first UCaaS

Growth Opportunity 3: Mobile-first UCaaS (continued)

Growth Opportunity 4: SMB Market Expansion

Growth Opportunity 4: SMB Market Expansion (continued)

Growth Opportunity 5: Microsoft Teams Calling Enablement Services

Growth Opportunity 5: Microsoft Teams Calling Enablement Services (continued)

Providers Included in “Other”

Platforms Included in “Other”

Benefits and Impacts of Growth Opportunities

Next Steps

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

List of Figures
  • Total UCaaS Market: Distribution Channel Analysis, Asia-Pacific, 2023
  • UCaaS: Growth Metrics, Asia-Pacific, 2023
  • UCaaS Market: Growth Drivers, APAC, 2024–2030
  • Importance of UCC Solution Investment Drivers, Asia-Pacific, 2024–2026
  • Expected Change in Premises-based PBX, Cloud PBX or Mobile PBX Investments, Asia-Pacific, 2024–2026
  • Expected Change in PSTN Calling Plan Investments, Asia-Pacific, 2024–2026
  • Cloud or Mobile PBX Services Adoption, by Region, Asia-Pacific, 2024–2026
  • Expected Change in Cloud or Mobile PBX Services, Asia-Pacific, 2024–2026
  • UCaaS Market: Growth Restraints, APAC, 2024-2030
  • Current Political and Macro-economic Conditions Effect on Digital Transformation Strategy and Investments, Asia-Pacific, 2024
  • Current Enterprise Telephony Environment, Asia-Pacific, 2024
  • Expected Enterprise Telephony Environment, Asia-Pacific, 2027
  • UCC Solution Adoption Status, APAC, 2024–2026
  • Number of Current Cloud or Mobile PBX Solutions/Providers, Asia-Pacific, 2024
  • Planned Changes in the Number of Cloud or Mobile PBX Solutions/Providers, Asia-Pacific, 2024–2026
  • Importance of a Fully Integrated UCC Solution that Includes Meetings and Messaging, Asia-Pacific, 2024
  • GDP Growth Projections, Selected APAC Countries, 2022–2025
  • UCaaS Market: Revenue and Installed Seats Forecast, Asia-Pacific, 2022–2030
  • UCaaS Market: Installed Seats Forecast by Region, APAC, 2022–2030
  • UCaaS Market: ARPU Forecast, Asia-Pacific, 2022–2030
  • UCaaS Market: Installed Seat Share of Top Participants, Asia-Pacific, 2023
  • UCaaS Market: Installed Seat Share of Top Platform Vendors, Asia-Pacific, 2023
  • UCaaS: Growth Metrics, ASEAN, 2023
  • UCaaS Market: Installed Seats Forecast, ASEAN, 2022–2030
  • UCaaS: Growth Metrics, ANZ, 2023
  • UCaaS Market: Installed Seats Forecast, ANZ, 2022–2030
  • UCaaS: Growth Metrics, India, 2023
  • UCaaS Market: Installed Seats Forecast, India, 2022–2030
  • UCaaS: Growth Metrics, Japan, 2023
  • UCaaS Market: Installed Seats Forecast, Japan, 2022–2030
  • UCaaS: Growth Metrics, South Korea, 2023
  • UCaaS Market: Installed Seats Forecast, South Korea, 2022–2030
Purchase includes:
  • Report download
  • Growth Dialog™ with our experts

Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2030. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, China, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets. The region is marked by varying technology maturity and adoption of cloud-based services, more specifically for UCaaS, across the different countries and sub-regions. The global pandemic, which led to a tremendous increase in the usage of cloud collaboration solutions, also helped create pull-through for cloud private branch exchange (PBX) and UCaaS solutions. Businesses in many Asia-Pacific countries are rapidly moving towards cloud-based solutions to reduce IT infrastructure costs and improve agility. Australia & New Zealand (ANZ), South Korea, and Japan have led the region in UCaaS adoption, driven by advanced IT infrastructure and strong cloud awareness. As businesses consider opting for a cloud PBX solution, Frost & Sullivan predicts that user growth will remain strong throughout the forecast period. Although not equally seen in all APAC countries/sub-regions, the need to address hybrid workstyles will also drive UCaaS growth. There exist considerable growth opportunities for service providers operating in the APAC markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new sub-regions, develop more creative service bundles, or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases. We expect ICT budgets in APAC to be split between on-premises UC deployments and UCaaS. While UCaaS helps boost business continuity, enables access to business communications from anywhere, and allows flexible capacity adjustments in uncertain times, on-premises UC will be preferred as security and provider origin are paramount to increasing APAC customers. Increased AI adoption and the emergence of diverse AI use cases may have both positive and negative impacts on technology investments. AI-powered features may drive cloud communications and collaboration adoption. On the other hand, AI chatbots and virtual agents may reduce demand for contact center agent seats. All APAC markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers, and other market participants with important information to navigate the diverse APAC markets in the short term and identify key growth opportunities in the long term. This analysis also includes revenues associated with Direct Routing, Operator Connect, or Teams Phone Mobile services for Microsoft Teams Phone users. Such services are not shown as third-party provider UCaaS seats as they are already counted as Microsoft UCaaS seats. However, his research service does not include cloud VoIP services that are primarily targeted at consumers and residential users— such as the consumer offerings from Google or Microsoft. Also, this research service does not include time division multiplexing (TDM) Centrex, Centrex IP, or voice over Internet Protocol (VoIP) access and SIP trunking services. Author: Krishna Baidya
More Information
Deliverable Type Market Research
Author Krishna Baidya
Industries Telecom
No Index No
Is Prebook No
List of Charts and Figures Total UCaaS Market: Distribution Channel Analysis, Asia-Pacific, 2023~ UCaaS: Growth Metrics, Asia-Pacific, 2023~ UCaaS Market: Growth Drivers, APAC, 2024–2030~ Importance of UCC Solution Investment Drivers, Asia-Pacific, 2024–2026~ Expected Change in Premises-based PBX, Cloud PBX or Mobile PBX Investments, Asia-Pacific, 2024–2026~ Expected Change in PSTN Calling Plan Investments, Asia-Pacific, 2024–2026~ Cloud or Mobile PBX Services Adoption, by Region, Asia-Pacific, 2024–2026~ Expected Change in Cloud or Mobile PBX Services, Asia-Pacific, 2024–2026~ UCaaS Market: Growth Restraints, APAC, 2024-2030~ Current Political and Macro-economic Conditions Effect on Digital Transformation Strategy and Investments, Asia-Pacific, 2024~ Current Enterprise Telephony Environment, Asia-Pacific, 2024~ Expected Enterprise Telephony Environment, Asia-Pacific, 2027~ UCC Solution Adoption Status, APAC, 2024–2026~ Number of Current Cloud or Mobile PBX Solutions/Providers, Asia-Pacific, 2024~ Planned Changes in the Number of Cloud or Mobile PBX Solutions/Providers, Asia-Pacific, 2024–2026~ Importance of a Fully Integrated UCC Solution that Includes Meetings and Messaging, Asia-Pacific, 2024~ GDP Growth Projections, Selected APAC Countries, 2022–2025~ UCaaS Market: Revenue and Installed Seats Forecast, Asia-Pacific, 2022–2030~ UCaaS Market: Installed Seats Forecast by Region, APAC, 2022–2030~ UCaaS Market: ARPU Forecast, Asia-Pacific, 2022–2030~ UCaaS Market: Installed Seat Share of Top Participants, Asia-Pacific, 2023~ UCaaS Market: Installed Seat Share of Top Platform Vendors, Asia-Pacific, 2023~ UCaaS: Growth Metrics, ASEAN, 2023~ UCaaS Market: Installed Seats Forecast, ASEAN, 2022–2030~ UCaaS: Growth Metrics, ANZ, 2023~ UCaaS Market: Installed Seats Forecast, ANZ, 2022–2030~ UCaaS: Growth Metrics, India, 2023~ UCaaS Market: Installed Seats Forecast, India, 2022–2030~ UCaaS: Growth Metrics, Japan, 2023~ UCaaS Market: Installed Seats Forecast, Japan, 2022–2030~ UCaaS: Growth Metrics, South Korea, 2023~ UCaaS Market: Installed Seats Forecast, South Korea, 2022–2030~
Podcast No
Predecessor PCDB-01-00-00-00
WIP Number PFK9-01-00-00-00