Analysis of the Indian Air Purifier Market, Forecast to 2021

Analysis of the Indian Air Purifier Market, Forecast to 2021

Rising Disposable Income, Improving Lifestyle, and Worsening Air Pollution Driving Market Growth

RELEASE DATE
19-Dec-2017
REGION
South Asia, Middle East & North Africa
Research Code: P9B3-01-00-00-00
SKU: ES01014-SA-MR_21310
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Description

Heightened awareness of the importance of indoor air quality and growing concerns on the impact of impure air quality on general well-being of people have raised demand for air purifiers in the last few years. Growing affordability, rising hygiene concerns, aspiration to lead a healthy lifestyle, and rapid decline in prices of air purifiers will further boost the growth of the market. Indoor environments, such as residential homes, small-sized commercial/industrial units and automobiles are the key areas for usage and installation of air purifier. High installation, maintenance, and filter replacement cost have made air purifiers perceive as a luxury item, prohibiting mass reach of the product in the price-sensitive Indian markets. The air purifier market is highly fragmented due to multiple new entrants and new business models. In future, consolidation will organize the market. Philips, Sharp, Eureka Forbes, Daikin, Panasonic, and Blueair are the key companies, with many new participants entering the market each year. Keeping costs competitive will be crucial for suppliers to expand their market potential and increase product adoption. Technology offerings, product pricing, and after-sales service will be the key differentiators for the participants in the future. Localization is in the cards as companies seek better control of the supply chain to manage product cost and, thereby, increase sales. The market is flooded with low, mid- to superior-quality products offering varied technologies in the prices ranging from $40 to $1,500 per unit. The price decline is expected to be steeper in the coming years as technology development in air purifiers continues to be a focus area for suppliers. Among the air purifying technologies currently available, HEPA-based air purifiers occupy more than 95% of the total air purifier sales. Lack of standards regarding filtration process has further complicated the market as low-quality products may erode consumer confidence in the technology before the market may properly evolve. Retail stores are the major channel for sales of air purifiers currently; although sales through eCommerce platform are limited, consumers are still increasingly visiting online sites to enquire and compare prices and features of air purifier brands before making the decision. Growth in sales of air purifiers is inevitable as an increasing number of households enter the affordable income category and seek better living conditions. As deteriorating air quality increasingly becomes a major concern to health, technologies that can filter multiple pollutants and are intelligent and cost-effective will gain traction across end-user segments.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Market Definitions

Market Segmentation

Market Segmentation

Market Distribution Channels

Market Drivers

Drivers Explained

Market Restraints

Restraints Explained

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Air Quality Index

Facts on Pollution Level Across India

PEST Analysis

Top 5 States with High Awareness on Air Purifier

Pricing Trends and Forecast

Revenue Forecast by Technology

Revenue Forecast by Vertical Market

Percent Revenue Forecast by Distribution Channel

Market Share

Market Share Analysis

Competitive Environment

Market Assessment of Brands

Competitive Factors and Assessment

New Market Entrants in the Indian Air Purifier Market

Competitive Positioning

Profile: Philips Electronics India Pvt. Ltd.

Profile: Sharp Electronics India

Profile: Kent RO Systems

Profile: Eureka Forbes

Profile: Panasonic India Pvt Ltd.

Brief Profiles—Daikin India, Atlanta Healthcare, and Blueair India

Growth Opportunity 1: Market Expansion

Growth Opportunity 2: Create Differentiation Through Value-add Services

Growth Opportunity 3: Partnering to Create New Business Models

Strategic Imperatives for Success and Growth

Mega Trend Impact on the Air Purifier Market

Economic Growth—Mega Trend

India Urbanization Rate—Mega trend

Growing Economy and Urbanization—Mega Trend Explained

Social Trends in India—Mega Trend

Healthcare Market—Outlook for India

Growing Healthcare Market—Mega Trend Explained

eRetailing Landscape in India—Mega Trend

India Online Shopping Preferences—Mega Trend

Bricks and Clicks Models Currently Being Adopted in India

Bricks and Clicks—Mega Trend Explained

Key Findings

Market Engineering Measurements

Revenue Forecast

Key Findings

Market Engineering Measurements

Revenue Forecast

Key Findings

Market Engineering Measurements

Revenue Forecast

Increase in Motorcycle Registration Proportionate the Sales of Air Purifier

Outlook on Automotive

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

List of Companies in “Others”

List of Figures
  • 1. Total Air Purifier Market: Key Market Drivers, India, 2017-2021
  • 2. Total Air Purifier Market: Key Market Restraints, India, 2017-2021
  • 3. Total Air Purifier Market: GSPD of Top 5 States by Sales, India, 2016
  • 4. Total Air Purifier Market: Company Market Share Analysis of Top 7 Participants, India, 2016
  • 5. Total Air Purifier Market: Competitive Structure, India, 2016
  • 6. Total Air Purifier Market: Competitive Positioning, India, 2016
  • 7. Total Air Purifier Market: Mega Trend Impact, India, 2013-2021
  • 8. Healthcare Market: Status, India, 2013
  • 9. Top Product Categories for Online Sales, India, 2025
  • 10. Top 10 Cities with Households with Income Greater than US$ 76500, India, 2016
List of Charts
  • 1. Total Air Purifier Market: Market Engineering Measurements, India, 2016
  • 2. Total Air Purifier Market: Market Segmentation, India, 2016
  • 3. Total Air Purifier Market: Percent Revenue Breakdown by Verticals, India, 2016
  • 4. Total Air Purifier Market: Percent Revenue Breakdown by Technology, India, 2016
  • 5. Total Air Purifier Market: Distribution Channel Analysis, India, 2016
  • 6. Total Air Purifier Market: Market Engineering Measurements, India, 2016
  • 7. Total Air Purifier Market: Unit Shipment and Revenue Forecast, India, 2013–2021
  • 8. Total Air Purifier Market: Percent Regional Analysis, India, 2016
  • 9. Total Air Purifier Market: Air Quality Index PM10 Count, India, 2016
  • 10. Total Air Purifier Market: PEST Analysis, India, 2016
  • 11. Total Air Purifier Market: Top 5 States by Sales, India, 2016
  • 12. Total Air Purifier Market: Average Price for Air Purifier, India, 2013–2021
  • 13. Total Air Purifier Market: Revenue Forecast by Technology, India, 2013–2021
  • 14. Total Air Purifier Market: Revenue Forecast by Vertical Market, India, 2013–2021
  • 15. Total Air Purifier Market: Percent Revenue Forecast by Distribution Channel, India, 2013–2021
  • 16. Total Air Purifier Market: Percent Revenue Breakdown, India, 2016
  • 17. Total Air Purifier Market: Market Structure, India, 2016
  • 18. Nominal GDP, India, 2011–2020
  • 19. Urbanization Rate of Highly Urban States and Mega Cities, India, 2025
  • 20. Healthcare Market: Revenues Opportunities, India, 2011–2018
  • 21. Online v/s Non-online Sales, India, 2012 and 2025
  • 22. Online Audience, India, 2013
  • 23. Payment Types by Volume, India, 2013
  • 24. Retail Web Sites Leads, India, 2013
  • 25. Evolution of Retailing Formats, India, 2013–2021
  • 26. Residential Segment: Market Engineering Measurements, India, 2016
  • 27. Residential Segment: Revenue Forecast, India, 2013–2021
  • 28. Regional Share of Households with Income Greater than $76,500, India, 2016
  • 29. Top States with highest number of Residential units in the Urban areas, India, 2011
  • 30. Institutional Segment: Percent Revenue Breakdown, India, 2016
  • 31. Institutional Segment: Market Engineering Measurements, India, 2016
  • 32. Institutional Segment: Revenue Forecast, India, 2013–2021
  • 33. Others Segment: Market Engineering Measurements, India, 2016
  • 34. Others Segment: Revenue Forecast, India, 2013–2021
  • 35. Passenger Car: Sales Forecast, India, 2013-2021
  • 36. Commercial Passenger Vehicle: Production Forecast, India, 2013-2021
  • 37. Registered Motor Vehicles in Top 10 States, India, 2015
Related Research
Heightened awareness of the importance of indoor air quality and growing concerns on the impact of impure air quality on general well-being of people have raised demand for air purifiers in the last few years. Growing affordability, rising hygiene concerns, aspiration to lead a healthy lifestyle, and rapid decline in prices of air purifiers will further boost the growth of the market. Indoor environments, such as residential homes, small-sized commercial/industrial units and automobiles are the key areas for usage and installation of air purifier. High installation, maintenance, and filter replacement cost have made air purifiers perceive as a luxury item, prohibiting mass reach of the product in the price-sensitive Indian markets. The air purifier market is highly fragmented due to multiple new entrants and new business models. In future, consolidation will organize the market. Philips, Sharp, Eureka Forbes, Daikin, Panasonic, and Blueair are the key companies, with many new participants entering the market each year. Keeping costs competitive will be crucial for suppliers to expand their market potential and increase product adoption. Technology offerings, product pricing, and after-sales service will be the key differentiators for the participants in the future. Localization is in the cards as companies seek better control of the supply chain to manage product cost and, thereby, increase sales. The market is flooded with low, mid- to superior-quality products offering varied technologies in the prices ranging from $40 to $1,500 per unit. The price decline is expected to be steeper in the coming years as technology development in air purifiers continues to be a focus area for suppliers. Among the air purifying technologies currently available, HEPA-based air purifiers occupy more than 95% of the total air purifier sales. Lack of standards regarding filtration process has further complicated the market as low-quality products may erode consumer confidence in the te
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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Market Definitions~ || Market Segmentation~ || Market Segmentation~ || Market Distribution Channels~ | Drivers and Restraints—Total Air Purifier Market~ || Market Drivers~ || Drivers Explained~ || Market Restraints~ || Restraints Explained~ | Forecasts and Trends—Total Air Purifier Market~ || Market Engineering Measurements~ || Unit Shipment and Revenue Forecast~ || Air Quality Index~ || Facts on Pollution Level Across India~ || PEST Analysis~ || Top 5 States with High Awareness on Air Purifier~ || Pricing Trends and Forecast~ || Revenue Forecast by Technology~ || Revenue Forecast by Vertical Market~ || Percent Revenue Forecast by Distribution Channel~ | Market Share and Competitive Analysis—Total Air Purifier Market~ || Market Share~ || Market Share Analysis~ || Competitive Environment~ || Market Assessment of Brands~ || Competitive Factors and Assessment~ || New Market Entrants in the Indian Air Purifier Market~ || Competitive Positioning~ || Profile: Philips Electronics India Pvt. Ltd.~ || Profile: Sharp Electronics India~ || Profile: Kent RO Systems~ || Profile: Eureka Forbes~ || Profile: Panasonic India Pvt Ltd.~ || Brief Profiles—Daikin India, Atlanta Healthcare, and Blueair India~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1: Market Expansion~ || Growth Opportunity 2: Create Differentiation Through Value-add Services~ || Growth Opportunity 3: Partnering to Create New Business Models~ || Strategic Imperatives for Success and Growth ~ | Mega Trends and Industry Convergence Implications~ || Mega Trend Impact on the Air Purifier Market~ || Economic Growth—Mega Trend~ || India Urbanization Rate—Mega trend~ || Growing Economy and Urbanization—Mega Trend Explained~ || Social Trends in India—Mega Trend~ || Healthcare Market—Outlook for India~ || Growing Healthcare Market—Mega Trend Explained~ || eRetailing Landscape in India—Mega Trend~ || India Online Shopping Preferences—Mega Trend ~ || Bricks and Clicks Models Currently Being Adopted in India~ || Bricks and Clicks—Mega Trend Explained~ | Residential Segment Analysis~ || Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ | Institutional Segment Analysis~ || Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ | Other Segment Analysis~ || Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ || Increase in Motorcycle Registration Proportionate the Sales of Air Purifier~ || Outlook on Automotive~ | The Last Word~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || List of Companies in “Others”~
List of Charts and Figures 1. Total Air Purifier Market: Key Market Drivers, India, 2017-2021~ 2. Total Air Purifier Market: Key Market Restraints, India, 2017-2021~ 3. Total Air Purifier Market: GSPD of Top 5 States by Sales, India, 2016~ 4. Total Air Purifier Market: Company Market Share Analysis of Top 7 Participants, India, 2016~ 5. Total Air Purifier Market: Competitive Structure, India, 2016~ 6. Total Air Purifier Market: Competitive Positioning, India, 2016~ 7. Total Air Purifier Market: Mega Trend Impact, India, 2013-2021~ 8. Healthcare Market: Status, India, 2013~ 9. Top Product Categories for Online Sales, India, 2025~ 10. Top 10 Cities with Households with Income Greater than US$ 76500, India, 2016~| 1. Total Air Purifier Market: Market Engineering Measurements, India, 2016~ 2. Total Air Purifier Market: Market Segmentation, India, 2016~ 3. Total Air Purifier Market: Percent Revenue Breakdown by Verticals, India, 2016~ 4. Total Air Purifier Market: Percent Revenue Breakdown by Technology, India, 2016~ 5. Total Air Purifier Market: Distribution Channel Analysis, India, 2016~ 6. Total Air Purifier Market: Market Engineering Measurements, India, 2016~ 7. Total Air Purifier Market: Unit Shipment and Revenue Forecast, India, 2013–2021~ 8. Total Air Purifier Market: Percent Regional Analysis, India, 2016~ 9. Total Air Purifier Market: Air Quality Index PM10 Count, India, 2016~ 10. Total Air Purifier Market: PEST Analysis, India, 2016~ 11. Total Air Purifier Market: Top 5 States by Sales, India, 2016~ 12. Total Air Purifier Market: Average Price for Air Purifier, India, 2013–2021~ 13. Total Air Purifier Market: Revenue Forecast by Technology, India, 2013–2021~ 14. Total Air Purifier Market: Revenue Forecast by Vertical Market, India, 2013–2021~ 15. Total Air Purifier Market: Percent Revenue Forecast by Distribution Channel, India, 2013–2021~ 16. Total Air Purifier Market: Percent Revenue Breakdown, India, 2016~ 17. Total Air Purifier Market: Market Structure, India, 2016~ 18. Nominal GDP, India, 2011–2020~ 19. Urbanization Rate of Highly Urban States and Mega Cities, India, 2025~ 20. Healthcare Market: Revenues Opportunities, India, 2011–2018~ 21. Online v/s Non-online Sales, India, 2012 and 2025~ 22. Online Audience, India, 2013~ 23. Payment Types by Volume, India, 2013~ 24. Retail Web Sites Leads, India, 2013~ 25. Evolution of Retailing Formats, India, 2013–2021~ 26. Residential Segment: Market Engineering Measurements, India, 2016~ 27. Residential Segment: Revenue Forecast, India, 2013–2021~ 28. Regional Share of Households with Income Greater than $76,500, India, 2016~ 29. Top States with highest number of Residential units in the Urban areas, India, 2011~ 30. Institutional Segment: Percent Revenue Breakdown, India, 2016~ 31. Institutional Segment: Market Engineering Measurements, India, 2016~ 32. Institutional Segment: Revenue Forecast, India, 2013–2021~ 33. Others Segment: Market Engineering Measurements, India, 2016~ 34. Others Segment: Revenue Forecast, India, 2013–2021~ 35. Passenger Car: Sales Forecast, India, 2013-2021~ 36. Commercial Passenger Vehicle: Production Forecast, India, 2013-2021~ 37. Registered Motor Vehicles in Top 10 States, India, 2015~
Author Sagarina Rai
Industries Electronics and Sensors
WIP Number P9B3-01-00-00-00
Is Prebook No