Analysis of the Indian Air Purifier Market, Forecast to 2021

Rising Disposable Income, Improving Lifestyle, and Worsening Air Pollution Driving Market Growth

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Heightened awareness of the importance of indoor air quality and growing concerns on the impact of impure air quality on general well-being of people have raised demand for air purifiers in the last few years. Growing affordability, rising hygiene concerns, aspiration to lead a healthy lifestyle, and rapid decline in prices of air purifiers will further boost the growth of the market. Indoor environments, such as residential homes, small-sized commercial/industrial units and automobiles are the key areas for usage and installation of air purifier. High installation, maintenance, and filter replacement cost have made air purifiers perceive as a luxury item, prohibiting mass reach of the product in the price-sensitive Indian markets. The air purifier market is highly fragmented due to multiple new entrants and new business models. In future, consolidation will organize the market. Philips, Sharp, Eureka Forbes, Daikin, Panasonic, and Blueair are the key companies, with many new participants entering the market each year. Keeping costs competitive will be crucial for suppliers to expand their market potential and increase product adoption. Technology offerings, product pricing, and after-sales service will be the key differentiators for the participants in the future. Localization is in the cards as companies seek better control of the supply chain to manage product cost and, thereby, increase sales. The market is flooded with low, mid- to superior-quality products offering varied technologies in the prices ranging from $40 to $1,500 per unit. The price decline is expected to be steeper in the coming years as technology development in air purifiers continues to be a focus area for suppliers. Among the air purifying technologies currently available, HEPA-based air purifiers occupy more than 95% of the total air purifier sales. Lack of standards regarding filtration process has further complicated the market as low-quality products may erode consumer confidence in the technology before the market may properly evolve. Retail stores are the major channel for sales of air purifiers currently; although sales through eCommerce platform are limited, consumers are still increasingly visiting online sites to enquire and compare prices and features of air purifier brands before making the decision. Growth in sales of air purifiers is inevitable as an increasing number of households enter the affordable income category and seek better living conditions. As deteriorating air quality increasingly becomes a major concern to health, technologies that can filter multiple pollutants and are intelligent and cost-effective will gain traction across end-user segments.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Definitions
Market Segmentation
Market Segmentation
Market Distribution Channels
3. Drivers and Restraints—Total Air Purifier Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
4. Forecasts and Trends—Total Air Purifier Market
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Air Quality Index
Facts on Pollution Level Across India
PEST Analysis
Top 5 States with High Awareness on Air Purifier
Pricing Trends and Forecast
Revenue Forecast by Technology
Revenue Forecast by Vertical Market
Percent Revenue Forecast by Distribution Channel
5. Market Share and Competitive Analysis—Total Air Purifier Market
Market Share
Market Share Analysis
Competitive Environment
Market Assessment of Brands
Competitive Factors and Assessment
New Market Entrants in the Indian Air Purifier Market
Competitive Positioning
Profile: Philips Electronics India Pvt. Ltd.
Profile: Sharp Electronics India
Profile: Kent RO Systems
Profile: Eureka Forbes
Profile: Panasonic India Pvt Ltd.
Brief Profiles—Daikin India, Atlanta Healthcare, and Blueair India
6. Growth Opportunities and Companies to Action
Growth Opportunity 1: Market Expansion
Growth Opportunity 2: Create Differentiation Through Value-add Services
Growth Opportunity 3: Partnering to Create New Business Models
Strategic Imperatives for Success and Growth
7. Mega Trends and Industry Convergence Implications
Mega Trend Impact on the Air Purifier Market
Economic Growth—Mega Trend
India Urbanization Rate—Mega trend
Growing Economy and Urbanization—Mega Trend Explained
Social Trends in India—Mega Trend
Healthcare Market—Outlook for India
Growing Healthcare Market—Mega Trend Explained
eRetailing Landscape in India—Mega Trend
India Online Shopping Preferences—Mega Trend
Bricks and Clicks Models Currently Being Adopted in India
Bricks and Clicks—Mega Trend Explained
8. Residential Segment Analysis
Key Findings
Market Engineering Measurements
Revenue Forecast
9. Institutional Segment Analysis
Key Findings
Market Engineering Measurements
Revenue Forecast
10. Other Segment Analysis
Key Findings
Market Engineering Measurements
Revenue Forecast
Increase in Motorcycle Registration Proportionate the Sales of Air Purifier
Outlook on Automotive
11. The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer
12. Appendix
Market Engineering Methodology
List of Companies in “Others”

Infographic



List of Figures & Charts

1. Total Air Purifier Market: Key Market Drivers, India, 2017-2021
2. Total Air Purifier Market: Key Market Restraints, India, 2017-2021
3. Total Air Purifier Market: GSPD of Top 5 States by Sales, India, 2016
4. Total Air Purifier Market: Company Market Share Analysis of Top 7 Participants, India, 2016
5. Total Air Purifier Market: Competitive Structure, India, 2016
6. Total Air Purifier Market: Competitive Positioning, India, 2016
7. Total Air Purifier Market: Mega Trend Impact, India, 2013-2021
8. Healthcare Market: Status, India, 2013
9. Top Product Categories for Online Sales, India, 2025
10. Top 10 Cities with Households with Income Greater than US$ 76500, India, 2016


1. Total Air Purifier Market: Market Engineering Measurements, India, 2016
2. Total Air Purifier Market: Market Segmentation, India, 2016
3. Total Air Purifier Market: Percent Revenue Breakdown by Verticals, India, 2016
4. Total Air Purifier Market: Percent Revenue Breakdown by Technology, India, 2016
5. Total Air Purifier Market: Distribution Channel Analysis, India, 2016
6. Total Air Purifier Market: Market Engineering Measurements, India, 2016
7. Total Air Purifier Market: Unit Shipment and Revenue Forecast, India, 2013–2021
8. Total Air Purifier Market: Percent Regional Analysis, India, 2016
9. Total Air Purifier Market: Air Quality Index PM10 Count, India, 2016
10. Total Air Purifier Market: PEST Analysis, India, 2016
11. Total Air Purifier Market: Top 5 States by Sales, India, 2016
12. Total Air Purifier Market: Average Price for Air Purifier, India, 2013–2021
13. Total Air Purifier Market: Revenue Forecast by Technology, India, 2013–2021
14. Total Air Purifier Market: Revenue Forecast by Vertical Market, India, 2013–2021
15. Total Air Purifier Market: Percent Revenue Forecast by Distribution Channel, India, 2013–2021
16. Total Air Purifier Market: Percent Revenue Breakdown, India, 2016
17. Total Air Purifier Market: Market Structure, India, 2016
18. Nominal GDP, India, 2011–2020
19. Urbanization Rate of Highly Urban States and Mega Cities, India, 2025
20. Healthcare Market: Revenues Opportunities, India, 2011–2018
21. Online v/s Non-online Sales, India, 2012 and 2025
22. Online Audience, India, 2013
23. Payment Types by Volume, India, 2013
24. Retail Web Sites Leads, India, 2013
25. Evolution of Retailing Formats, India, 2013–2021
26. Residential Segment: Market Engineering Measurements, India, 2016
27. Residential Segment: Revenue Forecast, India, 2013–2021
28. Regional Share of Households with Income Greater than $76,500, India, 2016
29. Top States with highest number of Residential units in the Urban areas, India, 2011
30. Institutional Segment: Percent Revenue Breakdown, India, 2016
31. Institutional Segment: Market Engineering Measurements, India, 2016
32. Institutional Segment: Revenue Forecast, India, 2013–2021
33. Others Segment: Market Engineering Measurements, India, 2016
34. Others Segment: Revenue Forecast, India, 2013–2021
35. Passenger Car: Sales Forecast, India, 2013-2021
36. Commercial Passenger Vehicle: Production Forecast, India, 2013-2021
37. Registered Motor Vehicles in Top 10 States, India, 2015



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