Analysis of the Indian Fans Market, Forecast to FY2026

Analysis of the Indian Fans Market, Forecast to FY2026

Premiumization, Rural Penetration, and Boom in the Construction Sector will Result in 9.5 Crore Units of Fans Shipped in FY2026

RELEASE DATE
02-Jul-2019
REGION
South Asia, Middle East & North Africa
Research Code: PA7E-01-00-00-00
SKU: IA01530-SA-MR_23281

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Description

Indian fans (ceiling, table, wall, pedestal and tower fans, and others including exhaust and industrial fans) market is estimated to grow at a CAGR of 11.5%. This study will forecast the Indian fans market based on product type, region, and price, in addition to identifying and profiling the leading participants operating in the market. Fan is the largest selling item in the brown goods category in India. With the extended summer spells and rising temperatures, there has been a huge reliance on fans, and the market has seen significant growth in the last few years.

The fans market consists of both organized and unorganized participants. The organized fan sector is dominated by national and multi-national brands such as Crompton Greaves, Usha, Orient, Almonard, Havells, Bajaj, Surya Roshni, Luminous, and Polycab. The study also covers industrial fan manufacturers such as Howden India, Reitz India, Nadi Airtechnics and Twin City Fans.

The growing trend of this market is also likely to continue in the coming years. Increased electrification of rural India, growing preference for premiumization and aesthetic appeal, housing sector expansion, and energy-saving technologies are the major factors driving the growth of this market.

In ceiling fans, the premium segment is anticipated to gather maximum growth as fan manufacturers focus more on decorative and lifestyle fans. Innovations are now focused on the Internet of Things (IoT) technology, paving way for a ‘smart’ integration of fans with other home appliances in the future.

The study’s findings also indicate that the share of the unorganized sector is dwindling, given the goods and service tax (GST) requirements, expanding presence of retail outlets, and the increasing preference for branded products. It examines the effect of government schemes and also competitive developments such as expansions, new product launches, and mergers and acquisitions in the fans market.

Research methodology includes both primary research with data from corporate and dealer contacts and secondary research with an exhaustive search of news articles, corporate publications, and other research reports.

Key Issues Addressed

  • Who are the key market participants in the Indian fans market?
  • Have technological advancements affected the market, and how long is this trend likely to last?
  • Have there been any recent competitive developments such as expansions and new product launches?
  • Is the market growing, how long will it continue to grow, and at what rate?
  • Which market segments should be targeted over the coming years to strategize investments and capitalize on the anticipated growth?

Author: Rajalingam Arikaarampalayam Chinnasamy

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Key Findings

Market Engineering Measurements

Market Engineering Measurements (continued)

CEO’s Perspective

Market Definitions

Market Definitions (continued)

Market Definitions (continued)

Market Definitions (continued)

Key Questions this Study will Answer

Market Segmentation by Product Type

Market Segmentation by Price

Market Distribution Channels

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Market Engineering Measurements

Market Engineering Measurements (continued)

Forecast Assumptions

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Pricing Trends and Forecast

Pricing Trends and Forecast Discussion

Percent Revenue Forecast by Region

Revenue Forecast by Region

Revenue Forecast Discussion by Region

Percent Revenue Forecast by Distribution Channel

Percent Revenue Forecast Discussion by Distribution Channel

Market Share

Market Share Analysis

Competitive Environment

Top Competitors

Competitive Factors and Assessment

Crompton Greaves Consumer Electricals Limited

Havells India Limited

Usha International Limited Limited

Orient Electric Limited

Bajaj Electricals Limited

Growth Opportunity 1—Improving Penetration of Distribution Network

Growth Opportunity 2—Driving Innovation Through Premiumization

Growth Opportunity 3—eCommerce

Transformation in the Fan Industry Ecosystem—FY2019

Strategic Imperatives for Success and Growth

Ceiling Fan Segment Key Findings

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Market Share

Market Share Analysis

TPW Fan Segment Key Findings

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Market Share

Market Share Analysis

Others (Industrial and Exhaust) Fans Segment Key Findings

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Market Share

Market Share Analysis

Southern Region Key Findings

Southern Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Western Region Key Findings

Western Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Northern Region Key Findings

Northern Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

Eastern Region Key Findings

Eastern Region Key Findings (continued)

Unit Shipment and Revenue Forecast

Unit Shipment and Revenue Forecast Discussion

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

List of Companies in “Others”

Partial List of Companies Interviewed

Abbreviations and Acronyms Used

Abbreviations and Acronyms Used (continued)

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Related Research
Indian fans (ceiling, table, wall, pedestal and tower fans, and others including exhaust and industrial fans) market is estimated to grow at a CAGR of 11.5%. This study will forecast the Indian fans market based on product type, region, and price, in addition to identifying and profiling the leading participants operating in the market. Fan is the largest selling item in the brown goods category in India. With the extended summer spells and rising temperatures, there has been a huge reliance on fans, and the market has seen significant growth in the last few years. The fans market consists of both organized and unorganized participants. The organized fan sector is dominated by national and multi-national brands such as Crompton Greaves, Usha, Orient, Almonard, Havells, Bajaj, Surya Roshni, Luminous, and Polycab. The study also covers industrial fan manufacturers such as Howden India, Reitz India, Nadi Airtechnics and Twin City Fans. The growing trend of this market is also likely to continue in the coming years. Increased electrification of rural India, growing preference for premiumization and aesthetic appeal, housing sector expansion, and energy-saving technologies are the major factors driving the growth of this market. In ceiling fans, the premium segment is anticipated to gather maximum growth as fan manufacturers focus more on decorative and lifestyle fans. Innovations are now focused on the Internet of Things (IoT) technology, paving way for a ‘smart integration of fans with other home appliances in the future. The studys findings also indicate that the share of the unorganized sector is dwindling, given the goods and service tax (GST) requirements, expanding presence of retail outlets, and the increasing preference for branded products. It examines the effect of government schemes and also competitive developments such as expansions, new product launches, and mergers and acquisitions in the fans market. Research methodology includes both primary research with data from corporate and dealer contacts and secondary research with an exhaustive search of news articles, corporate publications, and other research reports.--BEGIN PROMO--

Key Issues Addressed

  • Who are the key market participants in the Indian fans market?
  • Have technological advancements affected the market, and how long is this trend likely to last?
  • Have there been any recent competitive developments such as expansions and new product launches?
  • Is the market growing, how long will it continue to grow, and at what rate?
  • Which market segments should be targeted over the coming years to strategize investments and capitalize on the anticipated growth?

Author: Rajalingam Arikaarampalayam Chinnasamy

More Information
No Index No
Podcast No
Author Rajalingam Chinnasamy
Industries Industrial Automation
WIP Number PA7E-01-00-00-00
Is Prebook No
GPS Codes 9200-A3,9592