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Analysis of the Indian Fans Market, Forecast to FY2026
Premiumization, Rural Penetration, and Boom in the Construction Sector will Result in 9.5 Crore Units of Fans Shipped in FY2026
02-Jul-2019
South Asia, Middle East & North Africa
Market Research
PA7E-01-00-00-00
IA01530-SA-MR_23281
Indian fans (ceiling, table, wall, pedestal and tower fans, and others including exhaust and industrial fans) market is estimated to grow at a CAGR of 11.5%. This study will forecast the Indian fans market based on product type, region, and price, in addition to identifying and profiling the leading participants operating in the market. Fan is the largest selling item in the brown goods category in India. With the extended summer spells and rising temperatures, there has been a huge reliance on fans, and the market has seen significant growth in the last few years.
The fans market consists of both organized and unorganized participants. The organized fan sector is dominated by national and multi-national brands such as Crompton Greaves, Usha, Orient, Almonard, Havells, Bajaj, Surya Roshni, Luminous, and Polycab. The study also covers industrial fan manufacturers such as Howden India, Reitz India, Nadi Airtechnics and Twin City Fans.
The growing trend of this market is also likely to continue in the coming years. Increased electrification of rural India, growing preference for premiumization and aesthetic appeal, housing sector expansion, and energy-saving technologies are the major factors driving the growth of this market.
In ceiling fans, the premium segment is anticipated to gather maximum growth as fan manufacturers focus more on decorative and lifestyle fans. Innovations are now focused on the Internet of Things (IoT) technology, paving way for a ‘smart’ integration of fans with other home appliances in the future.
The study’s findings also indicate that the share of the unorganized sector is dwindling, given the goods and service tax (GST) requirements, expanding presence of retail outlets, and the increasing preference for branded products. It examines the effect of government schemes and also competitive developments such as expansions, new product launches, and mergers and acquisitions in the fans market.
Research methodology includes both primary research with data from corporate and dealer contacts and secondary research with an exhaustive search of news articles, corporate publications, and other research reports.
Key Issues Addressed
- Who are the key market participants in the Indian fans market?
- Have technological advancements affected the market, and how long is this trend likely to last?
- Have there been any recent competitive developments such as expansions and new product launches?
- Is the market growing, how long will it continue to grow, and at what rate?
- Which market segments should be targeted over the coming years to strategize investments and capitalize on the anticipated growth?
Author: Rajalingam Arikaarampalayam Chinnasamy
Key Findings
Market Engineering Measurements
Market Engineering Measurements (continued)
CEO’s Perspective
Market Definitions
Market Definitions (continued)
Market Definitions (continued)
Market Definitions (continued)
Key Questions this Study will Answer
Market Segmentation by Product Type
Market Segmentation by Price
Market Distribution Channels
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
Forecast Assumptions
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Region
Revenue Forecast by Region
Revenue Forecast Discussion by Region
Percent Revenue Forecast by Distribution Channel
Percent Revenue Forecast Discussion by Distribution Channel
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Competitive Factors and Assessment
Crompton Greaves Consumer Electricals Limited
Havells India Limited
Usha International Limited Limited
Orient Electric Limited
Bajaj Electricals Limited
Growth Opportunity 1—Improving Penetration of Distribution Network
Growth Opportunity 2—Driving Innovation Through Premiumization
Growth Opportunity 3—eCommerce
Transformation in the Fan Industry Ecosystem—FY2019
Strategic Imperatives for Success and Growth
Ceiling Fan Segment Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Market Share
Market Share Analysis
TPW Fan Segment Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Market Share
Market Share Analysis
Others (Industrial and Exhaust) Fans Segment Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Market Share
Market Share Analysis
Southern Region Key Findings
Southern Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Western Region Key Findings
Western Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Northern Region Key Findings
Northern Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Eastern Region Key Findings
Eastern Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
List of Companies in “Others”
Partial List of Companies Interviewed
Abbreviations and Acronyms Used
Abbreviations and Acronyms Used (continued)
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
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