Description

This research service provides a comprehensive overview of the Kenyan call centre market by presenting the size and expected growth rate of the call centre market, the structure of the call centre industry based on business models, vertical sectors and services provided and an overview of the business and regulatory environment. The status of the technology and infrastructure for the market is analysed and the challenges, drivers and restraints in the call centre market are identified. These are used to forecast its future growth in terms of revenues, agents and number of call centres. The structure and nature of the competitive environment as well as the future market trends and potential for new entrants are investigated.