The 2009 world economic crisis did not affect the Brazilian market and it remains steady. The competitive landscape has the presence of many local vendors focused on small companies. Collaboration is evolving rapidly to integrate social network communications with business processes and enterprises. UC licenses will include more capabilities, in order to fulfill all collaboration requirements of companies. The licensing model will also evolve to offer more granular solutions and possibility to buy UC as a service. Device consumerization is diversifying the mobile devices landscape, and its fast adoption is positively impacting mobile UC applications.