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ASEAN Automotive Growth Outlook, 2025 Updated Research Available
Transition Toward Electrification, Localization, and Proactive Government Policies Unlocking Transformative Growth Opportunities
18-Jun-2025
Asia Pacific
Market Outlook
PFU8-01-00-00-00
AU_2025_33576
The Outlook assesses the automotive industry in 5 main ASEAN* markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
The project covers passenger vehicles (PVs) and pickup trucks. Pickups are the most used and popular commercial vehicles (CVs) across different geographies and industries, including agriculture, in the region. Indonesia, Malaysia, Thailand, and Vietnam are the primary automotive production hubs in the region. The region is home to assembly plants from foreign and domestic OEMs, including Perodua and Proton from Malaysia and VinFast from Vietnam.
As a robust emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to improve rapidly, accelerating PV sales and ownership. Despite this market dynamism, the automotive industry faces challenges such as weakening consumer confidence, economic slowdowns across several ASEAN markets, and rising interest rates. In 2024, the 5 major ASEAN markets collectively sold a total of 3.0 million PVs and pickup trucks, representing a decline of 70,495 units compared to 2023.
The study outlines the size of the respective automotive markets, examines historical industry data from 2023 and forecasts for 2025, highlights key industry trends in 2024, and evaluates market expectations for 2025.
Author: Chan Ming Lih
2024 ASEAN Automotive Market: Forecast vs Actual
2025: Top 5 Predictions
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the ASEAN Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Market Segmentation and Definition
Strategic Imperatives in the Global Economy
Top 10 Growth Opportunities
Top 10 Trends for 2025
Global GDP Growth Snapshot
Trend 1: Global GDP Growth
Growth Opportunity 1: Global GDP Growth
Trend 2: Inflation and Interest Rates
Growth Opportunity 2: Inflation and Interest Rates
Trend 3: Oil Markets
Growth Opportunity 3: Oil Markets
Trend 4: Labor Market
Growth Opportunity 4: Labor Market
Trend 5: US Dollar and Gold
Growth Opportunity 5: US Dollar and Gold
Trend 6: North America
Growth Opportunity 6: North America
Trend 7: Latin America
Growth Opportunity 7: Latin America
Trend 8: Western Europe
Growth Opportunity 8: Western Europe
Trend 9: Middle East
Growth Opportunity 9: Middle East
Trend 10: Asia
Growth Opportunity 10: Asia
Top Trends Driving the ASEAN Automotive Industry
Trend 1—Indonesia and Thailand to Become Pivotal Production Hubs for EVs
Trend 2—Increased Adoption of EVs in Key Countries
Trend 3—Localization of Supply Chains
ASEAN Overview
Automotive Sales by Country
Notable Regulations and Mandates—A Snapshot
Vehicle Sales Forecast for Selected Countries
Sales Trend
Market Share Analysis
Industry Analysis—Indonesia
OEM Analysis—Indonesia
Industry Analysis—Malaysia
OEM Analysis—Malaysia
Industry Analysis—Philippines
OEM Analysis—Philippines
Industry Analysis—Thailand
OEM Analysis—Thailand
Industry Analysis—Vietnam
OEM Analysis—Vietnam
Growth Opportunity 1: Capitalizing on Indonesia and Thailand’s Role as EV Production Hubs
Growth Opportunity 2: Driving EV Adoption Through Affordability and Accessibility
Growth Opportunity 3: Strengthening Resilience Through Localized Supply Chains
Conclusions
Future Outlook
Abbreviations
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
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