Automotive ASEAN Automotive Outlook, 2023

Region to Strengthen Production Capacity with Entry of More Foreign Stakeholders, Led by China and South Korea

INDUSTRY
Automotive

RELEASE DATE
31-May-2023
REGION
Asia Pacific
DELIVERABLE TYPE
Market Outlook

RESEARCH CODE
PE9E-01-00-00-00
SKU
AU02546-AP-MO_27722
Yes
SHARE

ASEAN Automotive Outlook, 2023
Published on: 31-May-2023 | SKU: AU02546-AP-MO_27722

Need more details?

$4,950.00

$3,712.50 save 25 %

DownloadLink
Need more details?

This study assesses the automotive market in the Association of Southeast Asian Nations (ASEAN) and focuses on the 5 main markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The analysis covers passenger vehicles (PVs) and pickups. In the ASEAN automotive market, pickups are the most used and popular commercial vehicles (CVs) in various geographies and industries, including agriculture. The segment has a larger market share than PVs.

ASEAN developed automotive production bases, and active production countries are Indonesia, Malaysia, Thailand, and Vietnam. The region houses assembly plants of foreign and domestic OEMs, such as Perodua and Proton from Malaysia and VinFast from Vietnam. As an emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to rapidly grow and will accelerate private vehicle sales and ownership. However, the automotive market faces challenges owing to geopolitical conflicts and supply chain disruptions, which are causing chip shortages and delivery delays. In 2022, the ASEAN automotive market continued to grow at a positive rate because of pent-up demand during the pandemic and economic growth recovery.

The study outlines the total size of respective automotive markets, provides historical and forecast data from 2021 to 2023, defines the main highlights of the ASEAN automotive industry in 2022, and describes market trends in 2023.

Author: Ming Lih Chan

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Association of Southeast Asian Nations (ASEAN) Automotive Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

ASEAN Overview

Automotive Sales by Country

Findings: A Recap of 2022

Findings: Top 5 Predictions for 2023

Notable Regulations and Mandates: A Snapshot

Automotive Market by Country

PV Sales Trend

Market Share Analysis

Top 5 Global Economic Highlights of 2022

Top 5 Global Economic Highlights of 2023

Global GDP Growth Expectations

Recessionary/Slowdown Expectations for Major Economies

Global GDP Growth Snapshot

Advanced Economy Predictions for 2023

Emerging Market Economy Predictions for 2023

2023 Regional Risks and Policy Direction

2023 Top Growth Opportunities by Region

Research Scope

Market Segmentation and Definition

Scope of Analysis

Top Trends Driving the ASEAN PV Market

Trend 1: EV Incentives

Trend 2: Foreign OEMs

Trend 3: Powertrain Diversification

2022 Country Analysis: Indonesia

2022 Vendor Analysis: Indonesia

2022 Country Analysis: Malaysia

2022 Vendor Analysis: Malaysia

2022 Country Analysis: the Philippines

2022 Vendor Analysis: the Philippines

2022 Country Analysis: Thailand

2022 Vendor Analysis: Thailand

2022 Country Analysis: Vietnam

2022 Vendor Analysis: Vietnam

Growth Opportunity 1: Thailand and Indonesia as EV Accelerators

Growth Opportunity 1: Thailand and Indonesia as EV Accelerators (continued)

Growth Opportunity 2: xEV as Alternative Powertrain

Growth Opportunity 2: xEV as Alternative Powertrain (continued)

Growth Opportunity 3: Industry 4.0

Growth Opportunity 3: Industry 4.0 (continued)

Conclusions: 2022

Table of Acronyms Used

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

List of Figures
  • Automotive Industry: Geographic Structure, ASEAN, 2022
  • Automotive Industry: Main Macroeconomic Indicators, ASEAN, 2022
  • Automotive Industry: Automotive Sales by Country, ASEAN, 2021, 2022, and 2023
  • Automotive Industry: Annual Growth of Key Countries, ASEAN, 2022 and 2023
  • Automotive Industry: PV and Pickup Sales Trend, ASEAN, 2021–2022
  • Automotive Industry: Automotive Market Breakdown by OEMs, ASEAN, 2022
  • Automotive Industry: Top Market Trends, ASEAN, 2022
  • Best Practices: EV Incentives Overview, Thailand, 2022
  • Best Practices: Local Production Advantages, Indonesia, 2022
  • Best Practices: Toyota Overview, ASEAN, 2022
  • Automotive Industry: Country Analysis, Indonesia, 2021–2023
  • Automotive Industry: OEMs Analysis, Indonesia, 2021–2022
  • Automotive Industry: Country Analysis, Malaysia, 2021–2023
  • Automotive Industry: OEMs Analysis, Malaysia, 2021–2022
  • Automotive Industry: Country Analysis, the Philippines, 2021–2023
  • Automotive Industry: OEMs Analysis, the Philippines, 2021–2022
  • Automotive Industry: Country Analysis, Thailand, 2021–2023
  • Automotive Industry: OEMs Analysis, Thailand, 2021–2022
  • Automotive Industry: Country Analysis, Vietnam, 2021–2023
  • Automotive Industry: OEMs Analysis, Vietnam, 2021–2022

Have questions about this research or need deeper insights?
Speak directly with our analytics experts for tailored recommendations.

Recent related Automotive research

06 Oct 2026   |   Asia Pacific   |   Market Research

Aftermarket Replacement Turbochargers in Medium- Duty and Heavy-Duty Commercial Vehicles, China, 2026–2032

China's medium- and heavy-duty truck turbocharger aftermarket is entering a mature yet resilient phase, supported by a vehicle parc exceeding 10 million units and sustained replacement demand despite increasing battery electric vehicle (BEV) sales. While turbocharger penetration is nearing saturatio...

25 Sep 2026   |   Global   |   Technology Research

Growth Opportunities in Next-Gen Wireless EV charging, Automotive Grade IoT module, Autonomous driving, E-bike Platform, UAVs, and 4D Radars

The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to EV charging, Automotive Grade IoT module, Autonomous driving, E-bike Platform, UAVs, and 4D Radars.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled gro...

22 Sep 2026   |   Global   |   Market Research

Growth Opportunities in the Global EV Power Electronics Market, 2025–2032

The rapid push toward e-mobility is accelerating adoption of advanced power electronics by major OEMs. Power electronics underpin electric vehicle reliability, efficiency, and performance. Core systems, including traction inverters, onboard chargers, and DC-DC converters, are gaining strategic impor...

16 Sep 2026   |   North America   |   Customer Research

US Automotive Technicians’ Choice Survey, 2025

The 2025 US Automotive Technicians’ Choice study is an insightful voice-of-customer survey that highlights the tool preferences of automotive aftermarket service technicians. The survey of 400 automotive technicians across the United States used a combination of computer-assisted telephone and compu...

10 Sep 2026   |   Global   |   Market Research

Global Robobus Market, 2026–2032

The global robobus market is at an inflection point. Large autonomous buses are no longer a concept—they are running as paid public services in China, South Korea, Norway, Switzerland, Finland, and the Netherlands. Europe is in its first wave of real deployment, with active L4 commercial service acr...

 

Purchase includes:
  • Report download
  • Growth Dialog™ with our experts

Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

This study assesses the automotive market in the Association of Southeast Asian Nations (ASEAN) and focuses on the 5 main markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The analysis covers passenger vehicles (PVs) and pickups. In the ASEAN automotive market, pickups are the most used and popular commercial vehicles (CVs) in various geographies and industries, including agriculture. The segment has a larger market share than PVs. ASEAN developed automotive production bases, and active production countries are Indonesia, Malaysia, Thailand, and Vietnam. The region houses assembly plants of foreign and domestic OEMs, such as Perodua and Proton from Malaysia and VinFast from Vietnam. As an emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to rapidly grow and will accelerate private vehicle sales and ownership. However, the automotive market faces challenges owing to geopolitical conflicts and supply chain disruptions, which are causing chip shortages and delivery delays. In 2022, the ASEAN automotive market continued to grow at a positive rate because of pent-up demand during the pandemic and economic growth recovery. The study outlines the total size of respective automotive markets, provides historical and forecast data from 2021 to 2023, defines the main highlights of the ASEAN automotive industry in 2022, and describes market trends in 2023. Author: Ming Lih Chan
More Information
Deliverable Type Market Outlook
Author Ming Lih Chan
Industries Automotive
No Index No
Is Prebook No
Keyword 1 ASEAN Automotive Industry
Keyword 2 ASEAN Automotive Market
Keyword 3 ASEAN Automotive Aftermarket
List of Charts and Figures Automotive Industry: Geographic Structure, ASEAN, 2022~ Automotive Industry: Main Macroeconomic Indicators, ASEAN, 2022~ Automotive Industry: Automotive Sales by Country, ASEAN, 2021, 2022, and 2023~ Automotive Industry: Annual Growth of Key Countries, ASEAN, 2022 and 2023~ Automotive Industry: PV and Pickup Sales Trend, ASEAN, 2021–2022~ Automotive Industry: Automotive Market Breakdown by OEMs, ASEAN, 2022~ Automotive Industry: Top Market Trends, ASEAN, 2022~ Best Practices: EV Incentives Overview, Thailand, 2022~ Best Practices: Local Production Advantages, Indonesia, 2022~ Best Practices: Toyota Overview, ASEAN, 2022~ Automotive Industry: Country Analysis, Indonesia, 2021–2023~ Automotive Industry: OEMs Analysis, Indonesia, 2021–2022~ Automotive Industry: Country Analysis, Malaysia, 2021–2023~ Automotive Industry: OEMs Analysis, Malaysia, 2021–2022~ Automotive Industry: Country Analysis, the Philippines, 2021–2023~ Automotive Industry: OEMs Analysis, the Philippines, 2021–2022~ Automotive Industry: Country Analysis, Thailand, 2021–2023~ Automotive Industry: OEMs Analysis, Thailand, 2021–2022~ Automotive Industry: Country Analysis, Vietnam, 2021–2023~ Automotive Industry: OEMs Analysis, Vietnam, 2021–2022~
Podcast No
WIP Number PE9E-01-00-00-00

ASEAN Automotive Outlook, 2023

$4,950.00

Special Price $3,712.50 save 25 %

In stock
SKU
AU02546-AP-MO_27722