USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
ASEAN Automotive Outlook, 2023
Region to Strengthen Production Capacity with Entry of More Foreign Stakeholders, Led by China and South Korea
31-May-2023
Asia Pacific
Market Outlook
PE9E-01-00-00-00
AU02546-AP-MO_27722
$4,950.00
Special Price $3,712.50 save 25 %
This study assesses the automotive market in the Association of Southeast Asian Nations (ASEAN) and focuses on the 5 main markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The analysis covers passenger vehicles (PVs) and pickups. In the ASEAN automotive market, pickups are the most used and popular commercial vehicles (CVs) in various geographies and industries, including agriculture. The segment has a larger market share than PVs.
ASEAN developed automotive production bases, and active production countries are Indonesia, Malaysia, Thailand, and Vietnam. The region houses assembly plants of foreign and domestic OEMs, such as Perodua and Proton from Malaysia and VinFast from Vietnam. As an emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to rapidly grow and will accelerate private vehicle sales and ownership. However, the automotive market faces challenges owing to geopolitical conflicts and supply chain disruptions, which are causing chip shortages and delivery delays. In 2022, the ASEAN automotive market continued to grow at a positive rate because of pent-up demand during the pandemic and economic growth recovery.
The study outlines the total size of respective automotive markets, provides historical and forecast data from 2021 to 2023, defines the main highlights of the ASEAN automotive industry in 2022, and describes market trends in 2023.
Author: Ming Lih Chan
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Association of Southeast Asian Nations (ASEAN) Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
ASEAN Overview
Automotive Sales by Country
Findings: A Recap of 2022
Findings: Top 5 Predictions for 2023
Notable Regulations and Mandates: A Snapshot
Automotive Market by Country
PV Sales Trend
Market Share Analysis
Top 5 Global Economic Highlights of 2022
Top 5 Global Economic Highlights of 2023
Global GDP Growth Expectations
Recessionary/Slowdown Expectations for Major Economies
Global GDP Growth Snapshot
Advanced Economy Predictions for 2023
Emerging Market Economy Predictions for 2023
2023 Regional Risks and Policy Direction
2023 Top Growth Opportunities by Region
Research Scope
Market Segmentation and Definition
Scope of Analysis
Top Trends Driving the ASEAN PV Market
Trend 1: EV Incentives
Trend 2: Foreign OEMs
Trend 3: Powertrain Diversification
2022 Country Analysis: Indonesia
2022 Vendor Analysis: Indonesia
2022 Country Analysis: Malaysia
2022 Vendor Analysis: Malaysia
2022 Country Analysis: the Philippines
2022 Vendor Analysis: the Philippines
2022 Country Analysis: Thailand
2022 Vendor Analysis: Thailand
2022 Country Analysis: Vietnam
2022 Vendor Analysis: Vietnam
Growth Opportunity 1: Thailand and Indonesia as EV Accelerators
Growth Opportunity 1: Thailand and Indonesia as EV Accelerators (continued)
Growth Opportunity 2: xEV as Alternative Powertrain
Growth Opportunity 2: xEV as Alternative Powertrain (continued)
Growth Opportunity 3: Industry 4.0
Growth Opportunity 3: Industry 4.0 (continued)
Conclusions: 2022
Table of Acronyms Used
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Automotive Industry: Geographic Structure, ASEAN, 2022
- Automotive Industry: Main Macroeconomic Indicators, ASEAN, 2022
- Automotive Industry: Automotive Sales by Country, ASEAN, 2021, 2022, and 2023
- Automotive Industry: Annual Growth of Key Countries, ASEAN, 2022 and 2023
- Automotive Industry: PV and Pickup Sales Trend, ASEAN, 2021–2022
- Automotive Industry: Automotive Market Breakdown by OEMs, ASEAN, 2022
- Automotive Industry: Top Market Trends, ASEAN, 2022
- Best Practices: EV Incentives Overview, Thailand, 2022
- Best Practices: Local Production Advantages, Indonesia, 2022
- Best Practices: Toyota Overview, ASEAN, 2022
- Automotive Industry: Country Analysis, Indonesia, 2021–2023
- Automotive Industry: OEMs Analysis, Indonesia, 2021–2022
- Automotive Industry: Country Analysis, Malaysia, 2021–2023
- Automotive Industry: OEMs Analysis, Malaysia, 2021–2022
- Automotive Industry: Country Analysis, the Philippines, 2021–2023
- Automotive Industry: OEMs Analysis, the Philippines, 2021–2022
- Automotive Industry: Country Analysis, Thailand, 2021–2023
- Automotive Industry: OEMs Analysis, Thailand, 2021–2022
- Automotive Industry: Country Analysis, Vietnam, 2021–2023
- Automotive Industry: OEMs Analysis, Vietnam, 2021–2022
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
04 Aug 2026 | Global | Frost Radar
Frost Radar: AI-Enhanced Advanced Driver Assistance Systems, 2026
This Frost Radar examines advanced driver assistance systems (ADAS), ADAS AI, and next-stage autonomous-driving technologies as a fast-evolving domain reshaping mobility and safety. As automakers, Tier I suppliers, chipmakers, AI software developers, and autonomous mobility companies improve percept...
04 Aug 2026 | Global | Market Outlook
Growth Opportunities in the Global Connected Truck Telematics Market, 2026
The convergence of connectivity, artificial intelligence (AI), video intelligence, electrification, regulatory digitization, and data-driven operational optimization is profoundly changing the global truck telematics and fleet management market. What was once a fragmented market centered primarily o...
30 Jul 2026 | Global | Market Research
Strategic Insights into AI Assistants for In-Car Personalization, Global
This study examines how automakers leverage voice AI and conversational AI to create personalized in-car experiences, focusing on OEM strategies, technology integration, and connected services.
It profiles leading premium and mass-market automotive brands, analyzing their AI assistant strateg...
30 Jul 2026 | Global | Market Research
Growth Opportunities in the Passenger Vehicle Door-Module Market, Global, 2025–2032
The global passenger vehicle door module market is undergoing a structural transformation, driven by increasing vehicle complexity, cost pressures, and the shift toward software-defined architectures. Traditionally viewed as mechanical assemblies, door modules are evolving into integrated, technolog...
29 Jul 2026 | Global | Technology Research
Next-Generation Chiplet and Advanced Packaging Architectures: Redefining Performance and Scalability in AI and HPC
This study focuses on how next-generation chiplet architectures, high-bandwidth memory (HBM), and advanced packaging technologies such as 2.5D/3D integration and fan-out wafer-level packaging are enabling the next wave of AI and high-performance computing (HPC) system architectures, rather than prov...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Outlook |
|---|---|
| Author | Ming Lih Chan |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | ASEAN Automotive Industry |
| Keyword 2 | ASEAN Automotive Market |
| Keyword 3 | ASEAN Automotive Aftermarket |
| List of Charts and Figures | Automotive Industry: Geographic Structure, ASEAN, 2022~ Automotive Industry: Main Macroeconomic Indicators, ASEAN, 2022~ Automotive Industry: Automotive Sales by Country, ASEAN, 2021, 2022, and 2023~ Automotive Industry: Annual Growth of Key Countries, ASEAN, 2022 and 2023~ Automotive Industry: PV and Pickup Sales Trend, ASEAN, 2021–2022~ Automotive Industry: Automotive Market Breakdown by OEMs, ASEAN, 2022~ Automotive Industry: Top Market Trends, ASEAN, 2022~ Best Practices: EV Incentives Overview, Thailand, 2022~ Best Practices: Local Production Advantages, Indonesia, 2022~ Best Practices: Toyota Overview, ASEAN, 2022~ Automotive Industry: Country Analysis, Indonesia, 2021–2023~ Automotive Industry: OEMs Analysis, Indonesia, 2021–2022~ Automotive Industry: Country Analysis, Malaysia, 2021–2023~ Automotive Industry: OEMs Analysis, Malaysia, 2021–2022~ Automotive Industry: Country Analysis, the Philippines, 2021–2023~ Automotive Industry: OEMs Analysis, the Philippines, 2021–2022~ Automotive Industry: Country Analysis, Thailand, 2021–2023~ Automotive Industry: OEMs Analysis, Thailand, 2021–2022~ Automotive Industry: Country Analysis, Vietnam, 2021–2023~ Automotive Industry: OEMs Analysis, Vietnam, 2021–2022~ |
| Podcast | No |
| WIP Number | PE9E-01-00-00-00 |
