Augmented Reality: The Paradigm Shift Begins

 


This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what they have correctly identified as the next important technology bubble. This report will be of interest to technology developers, ISVs, and those wishing to understand the direction of consumer communication services.

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This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what they have correctly identified as the next important technology bubble. This report will be of interest to technology developers, ISVs, and those wishing to understand the direction of consumer communication services.
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Table of Contents

1. Executive Summary
Introduction
Google Glass is dead, but lives
Coming battle of the behemoths
Augmented Reality: a Refresher
Integrates data and perception
HUDs under development
Augmented Reality after Google Glasses
2. State of the Art
Form factor
Applications
Price
The Need for Applications
Applications will drive the market
Civic Resource group
3. Connected Home Drives Initial Demand
4. The Battle to Control the Future
Behemoths lining up: Microsoft, Facebook, Google, and Apple
AR will define the terminal device
5. The Last Word


List of Figures & Charts

1. Projected Global AR Growth (2010 to 2020)
2. Desire to use AR (North America, 2015)

1. Awareness of Google Glasses (North America, 2015)
2. Desire to Buy Google Glasses (North American, 2015)
3. Microsoft Hololens
4. Vuzix AR
5. Facebook/Oculus Rift
6. Civic Resource Group
7. The Augmented Home – A Concept
8. Awareness of AR (North America, 2015)



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