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Automotive Market Opportunities, South Korea, 2026
xEV Sales Expected to Dominate the Market Amid Intensifying Competition Between Domestic and Global EV OEMs
15-Oct-2026
Asia Pacific
Market Outlook
PLSD-01-00-00-00
AU_2026_34977
This Frost & Sullivan report analyzes South Korea’s automotive market, focusing on passenger vehicles and light commercial vehicles.
South Korea has built a fully integrated supply chain, covering everything from manufacturing to sales and aftermarket services. The entire business cycle is continuous, designed to maximize vehicle value. The automotive market grew from 1.6 million units sold in 2024 to 1.7 million units in 2025.
South Korea’s automotive market is highly competitive, driven by domestic OEM brands including Hyundai, Kia, and Genesis, which jointly accounted for 75.6% of the country’s market share in 2025. Hyundai and Kia cover complete product lineups across vehicle types and powertrain segments, while Genesis plays a significant role in the luxury segment.
In this report, Frost & Sullivan provides the total size of South Korea’s automotive market, and historical and forecast data from 2020 to 2026. Other relevant information includes:
• Highlights of the automotive market in 2025 and trends for 2026
• Analysis by segment, including the vehicle and powertrain subsegments
• Analysis of domestic brands and the market competitiveness of other brands
The report examines the factors driving and restraining this automotive market and identifies the growth opportunities emerging from changes in this space for stakeholders and market players to leverage.
Author: Ming Lih Chan
Segmentation
Growth Environment
Analysis Highlights
South Korean Automotive Market, 2025
Top 5 Predictions, 2026
Regulations and Mandates
OEM Activities
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on South Korea's Automotive Industry
Growth Opportunities Fuel the Growth Pipeline EngineTM
The Impact of the Top 3 Strategic Imperatives on the Global Economy
Global Economic Transformations for 2026
Global GDP Growth Annual Snapshot
Global GDP Growth Quarterly Snapshot
Visioning Scenarios: 2026 Global Macro Conditions
North America Growth
North America Growth: Visioning Scenarios
Western Europe Growth
Western Europe Growth: Visioning Scenarios
Middle East Growth
Middle East Growth: Visioning Scenarios
Asia Growth
Asia Growth: Visioning Scenarios
Sedans
SUVs
MPVs
Light Commercial Vehicles
HEVs
BEVs
PHEVs
FCEVs
Public EV Charging Points
Growth Opportunity 1: xEV Ecosystem
Growth Opportunity 2: International OEMs
Growth Opportunity 3: Intelligent Vehicle Aftermarket and Software Services
Conclusions
Outlook
Abbreviations and Acronyms
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
Speak directly with our analytics experts for tailored recommendations.
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South Korea has built a fully integrated supply chain, covering everything from manufacturing to sales and aftermarket services. The entire business cycle is continuous, designed to maximize vehicle value. The automotive market grew from 1.6 million units sold in 2024 to 1.7 million units in 2025.
South Korea’s automotive market is highly competitive, driven by domestic OEM brands including Hyundai, Kia, and Genesis, which jointly accounted for 75.6% of the country’s market share in 2025. Hyundai and Kia cover complete product lineups across vehicle types and powertrain segments, while Genesis plays a significant role in the luxury segment.
In this report, Frost & Sullivan provides the total size of South Korea’s automotive market, and historical and forecast data from 2020 to 2026. Other relevant information includes: • Highlights of the automotive market in 2025 and trends for 2026 • Analysis by segment, including the vehicle and powertrain subsegments • Analysis of domestic brands and the market competitiveness of other brands
The report examines the factors driving and restraining this automotive market and identifies the growth opportunities emerging from changes in this space for stakeholders and market players to leverage.
Author: Ming Lih Chan
| Deliverable Type | Market Outlook |
|---|---|
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| Predecessor | None |
| WIP Number | PLSD-01-00-00-00 |