Automotive Safety—Global Trends and Implications for Indian OEMs

Regulation is a key driver for growth of Active Safety Systems across the world

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This industry docket provides an insight into the changing Indian automotive safety landscape. It has been divided into two sections: the first discusses the regulatory environment, future safety requirements, OEM plans and expected cost implications. The second section is customer centric: looks into their awareness of safety, its requirements and their willingness to pay for safety. Starting from Oct-2020, Car makers in India will have to meet more stringent norms such as pedestrian protection, whiplash injury and child restraint systems standards and requirements.Within two years of implementation of the Bharat New Vehicle Safety Assessment Program (BNVSAP) from Oct-2017, new cars sold in India will need t

Table of Contents

Automotive Safety—Global Trends and Implications for Indian OEMsFrost & Sullivan AdvisoryCar makers need Highest star rating with lowest price increase; additional safety features don’t drive higher sales due to low customer awareness Scope & LimitationsScope & LimitationsGlobal Automotive Safety Death rates due to road accidents per 100,000 inhabitants:Globally, with saturation in innovation in passive safety systems, OEM and supplier focus has shifted to accident avoidance systems in developed markets Regulation is a key driver for growth of Active Safety Systems across the world European Union is at the forefront of making cars safer by mandating ESC, TPMS and Emergency Braking technologies Even a developing country like Brazil is moving from passive safety toward active safety systems like ABS, ESC etc. Fuelled by push for Active Safety Systems by NA and Europe, the global safety systems market is expected to reach $29 Billion by 2017Indian Automotive SafetyApproximately half of all deaths on the country's roads are among -motorcyclists, pedestrians and cyclistsFatal accidents have fallen; however, numbers of people killed has shown a marginal upswing, post an almost flat runWhile developed markets are moving toward crash mitigation and avoidance, India is just entering the damage reduction phaseCurrent airbag penetration in India stands at a mere 15% while ABS installation is estimated at around 22%Indian Regulatory EnvironmentCurrent National Safety Policy is to align with ECE regulations to the extent possibleExisting safety regulations do not mandate adherence to crash safety standardsIndia is poised to have full fledged crash test standards by 2020 – BNVSAP (Bharat New Vehicle Safety Assessment Program)BNVSAP implementation: Europe and NA saw gradual introduction of safety norms; India will see quick adoption of passive safety technologiesStrong price sensitivity and diverse customer purchase preferences hinder penetration of passive safety technologies in the Indian marketThe FutureBNVSAP impact on prices:Increased cost of vehicles will affect OEM margins forcing suppliers to contain costs making the value chain highly competitiveActive safety systems will be key contributors in developed markets; whereas in growth markets like India passive safety will continue to be keyKey Conclusions & RecommendationsCar makers need to balance costs despite legislative push for safety: India’s price sensitive customers will opt for within-budget safety featuresAppendix: GlossaryGlossaryAnnexure: Our ServicesMaximize opportunities from existing products and markets; systematically explore new products and markets including inorganic OpportunitesGrowth Consulting – Service OfferingsLegal Disclaimer

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