BMW M Division—Dedicated Driving Dynamics

BMW M Division—Dedicated Driving Dynamics

Pushing the Limits of Luxury and Performance for 45 Years

RELEASE DATE
21-Apr-2017
REGION
Europe
Research Code: 9832-00-85-00-00
SKU: AU01473-EU-MR_19932

$1,500.00

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SKU
AU01473-EU-MR_19932

$1,500.00

$1,125.00 save 25 %

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Description

BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicles that are fundamentally engineered to the highest levels of performance and driving; 2. providing M performance upgrades to regular BMW vehicles so that customers can experience certain M features and upgraded performance functionality; 3. selling distinct M cosmetic upgrade packages to provide the look of M performance vehicles. BMW M is well positioned for the future of alternative fuel technologies by being able to adopt electric vehicle technology from the 'i' and 'i performance' brand of vehicles for its own division.

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Related Research
BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicles that are fundamentally engineered to the highest levels of performance and driving; 2. providing M performance upgrades to regular BMW vehicles so that customers can experience certain M features and upgraded performance functionality; 3. selling distinct M cosmetic upgrade packages to provide the look of M performance vehicles. BMW M is well positioned for the future of alternative fuel technologies by being able to adopt electric vehicle technology from the 'i' and 'i performance' brand of vehicles for its own division.
More Information
No Index No
Podcast No
Author Viroop Narla
Industries Automotive
WIP Number 9832-00-85-00-00
Is Prebook No