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Consumers are a large and extremely vulnerable component of the cybersecurity equation. One of the most significant developments in this area during the COVID-19 pandemic was that enterprises accelerated their digital transformation efforts, although many struggled to put in place adequate security protocols and continue to patch their systems as n...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

This research service provides a detailed analysis of the fraud detection and prevention (FDP) market in light of increasing cybersecurity concerns. FDP vendors are using data and device analytics, user behavior and pattern recognition technology, guidelines set by regulating bodies, and industry standards that enable integration to offer know-your...

The modern workplace is undergoing a rapid transformation, moving beyond traditional metrics of occupancy to focus on effectiveness and experience. Organizations have realized that simply filling seats does not drive outcomes; instead, the workplace is now seen as a performance enabler, where experience is the new currency.Central to this evolution...

The Fraud Detection & Prevention (FDP) market consists of vendors that provide software solutions that leverage Identification and Authentication technologies to detect and prevent incidents of fraud. The market can be divided into three segments; Identity, Fraud Detection, and Authentication & Behavioral Biometrics. Identity solutions verify i...

Enterprises more than ever before are concerned about losing customers due to suboptimal experiences and want security measures to include seamless customer interaction. The reluctance to introduce friction for legitimate customers has resulted in demand for automated and invisible fraud detection and prevention features that authenticate users thr...

Artificial Intelligence (AI) applications have captured the attention of enterprise and consumer segments. AI technology implementation has increased, and it is being adopted across industries and business functions worldwide driving operational efficiencies and creating strategic differentiation. In addition, with the recent disruption in the gene...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

The US mobile device and data industry continues to grow at a steady pace. Wireless high-speed broadband services, developments in the cellular machine-to-machine and Internet of Things (IoT) sectors, and the resurgence of unlimited mobile plans are the top growth drivers. New network technologies, device form factors, and computing paradigms conti...